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Sponsorship: Nike, Europe's leading football equipment supplier with 46 of the 196 clubs (Footpack)

Nike is the most represented equipment supplier among the 11 European first divisions with the highest UEFA coefficient rankings in 2019-20, representing 46 clubs out of 196 (23.47%), according to a study published by Footpack, a French site specialised in football equipment news, on 14/08/2019…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 154389
• Published on 22/08/19 at 10:53
©  D.R.
Ligue 1 Conforama: Flamino (fuel) extends as a back shorts sponsor of FC Nantes in 2019-20

Flamino, a fuel distributor to the food and DIY retail sector, has extended its partnership as a back shorts sponsor of FC Nantes (Ligue 1 Conforama) for the 2019-20 season on 21/08/2019. Flamino, based in Belleville-sur-Vie (Vendée, FRA), has the status of official partner, the second level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154359
• Published on 22/08/19 at 09:59
©  D.R.
Bundesliga: Indeed (job search) extends as main shirt sponsor of Eintracht Frankfurt (2020-2023)

Indeed, an American digital job search platform, has extended as partner and main shirt sponsor of Eintracht Frankfurt (Bundesliga) for three seasons (2020-2023) on 15/08/2019. The agreement has been valued at €7.5m annually and will begin in 2020-21 according to German media. For the 2017-2020…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154291
• Published on 21/08/19 at 13:55
©  D.R.
LaLiga Santander: Betfred (betting) becomes the main shirt sponsor of RCD Mallorca (2019-2021)

Betfred, a British sports betting operator, has become the main shirt sponsor of RCD Mallorca (LaLiga Santander) for two seasons (2019-2021), according to the club on 16/08/2019. The agreement was concluded through Sportradar AG, a Swiss company specialised in the monitoring of sports betting and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 154343
• Published on 21/08/19 at 12:54
©  Juventus FC
2019-20 Serie A TIM: 4 clubs (Atalanta, Juventus, Sassuolo, Udinese) with a stadium naming contract

Four of the 20 clubs participating in the 2019-20 Serie A TIM season have a stadium with a naming rights contract (20%): Atalanta Bergamasca Calcio (Gewiss Arena), Juventus FC (Allianz Stadium), Unione Sportiva Sassuolo Calcio (Mapei Stadium) and Udinese Calcio (Dacia Arena). • Gewiss, an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Essentials Sponsors & Partners
• Article # 153922
• Published on 20/08/19 at 15:30
©  Real Betis Balompié
LaLiga Santander: easyMarkets (forex) main shirt sponsor of Real Betis for three seasons (2019-2022)

easyMarkets, the forex trading platform belonging to Easy Forex Trading Limited based in Cyprus, has become a partner and main shirt sponsor of Real Betis Balompié (LaLiga Santander) for three seasons (2019-2022), announced the club via its Twitter account, on 17/08/2019. easyMarkets has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154290
• Published on 20/08/19 at 14:44
©  D.R.
LaLiga Santander: LD Sports (CHN), main shirt sponsor of RCD Espanyol for 4 years (2019-2023)

LD Sports, a sports content, marketing and entertainment platform, has become a partner and main shirt sponsor of RCD Espanyol (LaLiga Santander) for four seasons (2019-2023), according to the club on 16/08/2019. LD Sports is also displayed on the sleeve of the club's training kits. LD Sports…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 154231
• Published on 19/08/19 at 15:22
©  MLB_FanDuel
MLB: FanDuel becomes official sportsbook partner, after MGM Resorts and DraftKings

FanDuel has established a multi-year partnership with MLB, making the US company specializing in fantasy leagues and sports betting the "official sports betting partner" of the North American baseball league, on 15/08/2019. MLB is the third North American league to sign such an agreement with…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 154214
• Published on 19/08/19 at 14:24
©  D.R.
Serie A TIM: Mediacom (telecoms) becomes the main shirt sponsor of ACF Fiorentina for 2019-20

Mediacom Communications Corporation, an American telecommunications company, has become the main shirt sponsor of ACF Fiorentina (Serie A TIM) for the 2019-20 season, announced the club on 09/08/2019. Mediacom has the status of main partner, the first level in the Italian club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154212
• Published on 19/08/19 at 13:45
©  D.R.
LaLiga Santander: Winamax (betting) becomes the main shirt sponsor of Grenada CF for 2019-20

Winamax, a French sports betting operator, has become a partner and main shirt sponsor of Granada CF for 2019-20, according to the club that has been promoted to LaLiga Santander for the 2019-20 season, on 15/08/2019. Winamax has the status of main partner, the first level in the Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 154207
• Published on 19/08/19 at 13:05