Sponsors & Partners: archives (page 498/935)

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France: LFP partners with StadiumGO, a carpooling platform dedicated to sports events

The Ligue de Football Professionnel has partnered with StadiumGO, the first carpooling platform dedicated entirely to sporting events, announced the LFP on 23/10/2019. "As part of the collaboration, the LFP will allow StadiumGO users to follow their home club throughout France for Ligue 1…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 166537
• Published on
©  D.R.

Ligue 1 Conforama: Midas Trend (cryptocurrency) sleeve sponsor of LOSC Lille for 2 years (2019-2021)

Midas Trend, a Brazilian platform for digital financial products (cryptocurrencies), has become a partner and sleeve sponsor of LOSC Lille (Ligue 1 Conforama) for two seasons (2019-2021), announced the club on 25/10/2019. "It is the first South American partner to follow in the path of LOSC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166474
• Published on
©  LFP

France: BKT (tyres) to allow 10 fans to onto the pitch at halftime of Coupe de la Ligue BKT games

Balkrishna Industries Ltd. (BKT) has activated its partnership with the French LFP and launched the "BKT Fan Match", an operation that allows "fans to step on the pitch of their idols at half-time" of the Coupe de la Ligue BKT matches from the Round of 32 (on 29 and 30/10/2019), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 166458
• Published on
©  D.R.

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 166447
• Published on
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Manchester City: Nestlé Professionnal becomes a "coffee, vegan and vegetarian partner" from 2019-20

Nestlé Professionnal, a brand of the Swiss food group of the same name, has become a partner of Manchester City FC (Premier League) as part of a multi-year agreement from 2019-20, announced the club on 24/10/2019. The agreement represents a first level partnership in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 166412
• Published on
©  D.R.

Sportel: "We have separated sponsorship of men's and women's competitions" (G-L. Epstein, UEFA)

"We have separated sponsorship of men's and women's competitions at UEFA (from the 2018-2021 cycle), and I think that was necessary because if you don't do it, on the one hand you don't know the true commercial value of women's competitions, and on the other hand you have less involved partners…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Agencies, …
• Article # 166403
• Published on
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Ligue 1 Conforama: DMAX (moving, FRA) becomes a sleeve sponsor of Toulouse FC for 2019-20

DMAX, a French moving company for companies and individuals, has become a sleeve sponsor of Toulouse FC (Ligue 1 Conforama) for the 2019-20 season, announced Lagardère Sports & Entertainment, the marketing agency that negotiated the agreement on 22/10/2019. DMAX has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166205
• Published on
©  D.R.

Juventus FC: Fiat, via Jeep, increases shirt sponsorship to €42m/year (2019-2021, +€25m/year)

FCA Italy, the Italian subsidiary of the Italian-American manufacturer Fiat Chrysler Automobiles, owner of the Jeep brand, has revalued the sponsorship of its partnership with Juventus FC (Serie A TIM) by €50m over two seasons (2019-2021, €25m per season), bringing the annual value of the contract…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 166343
• Published on
©  D.R.

Under Armour: Patrik Frisk to succeed Kevin Plank as CEO from 01/01/2020

Patrik Frisk, 56 year old, currently chief operating officer, has been appointed chief executive officer (CEO) of Under Armour effective on 01/01/2020, announced the American sports equipment manufacturer on 22/10/2019. "(Frisk) will join Under Armour's board of directors. Kevin Plank, having…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Legal
• Article # 166239
• Published on