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©  UDA
LaLiga SmartBank: 5 Saudi partners for UD Almería, recently acquired by Turki Al-Sheikh

Arabian Centres, a Saudi chain of shopping centres, has become a partner and main shirt sponsor of UD Almería (LaLiga SmartBank) for four seasons (2019-2023), announced the club on 07/09/2019.  Arabian Centres has the status of major partner, the first level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 155701
• Published on 10/09/19 at 16:34
©  Schalke eSports
eSports: Backforce (Interstuhl, office chairs) becomes a sleeve sponsor of FC Schalke 04 Esports

Interstuhl, an office chair manufacturer, has become a partner of the FC Schalke 04 (Bundesliga) eSports team until 30/06/2022, via its new brand Backforce, on 06/09/2019. Backforce will be displayed on the shirt sleeves of FC Schalke 04 Esports players. "As a partner of FC Schalke 04 Esports…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 155689
• Published on 10/09/19 at 14:14
©  D.R.
Premier League: Ganzberg (beer) becomes a regional partner of Arsenal FC in Cambodia from 2019-20

Ganzberg, a German premium beer brand, has become a regional partner of Arsenal FC (Premier League) in Cambodia from 2019-20, according to the club on 09/09/2019. Ganzberg is "the number one beer in the region," said the club. Ganzberg has the status of regional partner, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 155623
• Published on 09/09/19 at 17:45
©  Kosmos
Davis Cup 2019: Sony Music Latin (record label) and Kosmos to join forces for opening ceremony

Sony Music Latin Iberia, a music label specialised in Spanish-speaking artists, has entered into a "strategic agreement" with Kosmos, organiser of the new format Davis Cup by Rakuten, on 05/09/2019. The first edition of the Davis Cup by Rakuten will take place in Madrid (ESP) from 18 to…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 155587
• Published on 09/09/19 at 17:00
©  Valence CF : Skoda
LaLiga Santander: Skoda replaces Alfa Romeo as the official vehicle of Valencia CF (2019-2021)

Skoda, a Czech car manufacturer, has become a partner and official vehicle of Valencia CF (LaLiga Santander) for two seasons (2019-2021), according to the club on 06/09/2019. The brand belonging to the Volkswagen group has the status of "premium+ partner", the second level in the club's…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 155606
• Published on 09/09/19 at 16:15
©  InstaForex / Borussia Dortmund
Bundesliga: InstaForex (trading), regional partner of Borussia Dortmund for Asia and the CIS

InstaForex, a Russian-based Forex trading platform, has become a regional partner of Borussia Dortmund (Bundesliga) for Asia and Commonwealth of Independent States (CIS) from 2019-20, according to the brand on 05/09/2019. InstaForex has the status of "BVB regional partner", the fifth level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 155603
• Published on 09/09/19 at 15:25
©  Club Atlético de Madrid
LaLiga Santander: Socios.com (blockchain) becomes a partner of Club Atlético de Madrid from 2019-20

Socios.com, a cryptomoney blockchain platform dedicated to sport and entertainment, has become a partner of Club Atlético de Madrid (LaLiga Santander) from 2019-20, announced the club on 06/09/2019. Socios.com has the status of official partner, the second level in Atlético's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 155540
• Published on 09/09/19 at 10:50
UEFA: Coca-Cola partner of the Euro since 1988, extends as an official sponsor for Euro 2020

The Coca-Cola Company, a US beverage manufacturer, has extended its partnership with UEFA and become an official sponsor of the men's Euro 2020, according to the two entities on 06/09/2019. As "the official non-alcoholic beverage sponsor", Coca-Cola is the seventh official sponsor of Euro…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 155484
• Published on 09/09/19 at 10:10
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 155489
• Published on 06/09/19 at 17:20
©  D.R.
Montpellier HSC: NG Promotion visible on the new back shirt sponsorship space authorised for 2019-20

NG Promotion, a real estate developer from Montpellier (FRA), has had its logo displayed on the top sponsorship space on the back of Montpellier Hérault Sport Club's (Ligue 1 Conforama) shirt since the beginning of the 2019-20 season. The agreement is valid for the entire season. Montpellier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 155402
• Published on 06/09/19 at 12:20