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©  Paris Saint-Germain
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 160165
• Published on 13/09/19 at 15:27
©  Paris Saint-Germain
Ligue 1 Conforama: Deliveroo (meal delivery) premium partner of Paris Saint-Germain (2019-2022)

Deliveroo, a British home meal delivery company, has become a premium partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2019-2022), announced the club on 13/09/2019. This partnership also includes Paris Saint-Germain Féminine, which play in the D1 Arkema. Deliveroo has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 160149
• Published on 13/09/19 at 13:05
©  Fiat 500X_FIGC
FIGC: Fiat presents the new "500X Sport" car model at the Coverciano Federal Technical Centre (ITA)

Fiat, an Italian car manufacturer, has activated its partnership with the FIGC by presenting its new "500X Sport" model at the Coverciano Federal Technical Centre (Florence, ITA), announced the body on 12/09/2019. "Women's head coach Milena Bertolini and Men's U21 coach Paolo Nicolato were also…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 160147
• Published on 13/09/19 at 12:30
©  Cowboys
NFL: AT&T allows Dallas Cowboys fans to be surrounded by players in virtual photos

The US telecom operator AT&T has activated its partnership with the Dallas Cowboys NFL franchise via four interactive experiences, including the "Pose With The Pros" device, since the first game of the 2019 NFL regular season against the New York Giants (35-17) on 08/09/2019. For "Pose With…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 160107
• Published on 13/09/19 at 10:35
©  Watford FC
Watford FC: Coingaming promotes Bitcoin on the club's shirt sleeve and within its stadium in 2019-20

Coingaming, an Estonian sports betting operator, through its brand Sportsbet.io, has expanded its partnership with Watford FC (Premier League) for 2019-20 by displaying the cryptocurrency Bitcoin as the clubs sleeve sponsor, on 12/09/2019. "The sponsorship will be crowd-funded, allowing anyone…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 160036
• Published on 12/09/19 at 17:33
Infront: a reorganised structure with a new "Spectator Sports Media & Marketing" unit by 2020

Infront is reorganising its structure in order to "align it with its future business needs, consistent with the overall structure and strategic direction of the Wanda Sports Group," said the media rights and marketing agency on 10/09/2019. "The transformation (due to be completed on 01/01/2020…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 160014
• Published on 12/09/19 at 16:40
©  Montpellier HSC
Ligue 1: Montpellier HSC teams up with BeGenius to launch an eSports team on FIFA and Rocket League

Montpellier Hérault Sport Club (Ligue 1 Conforama) has launched its first eSports team by joining forces with the Montpellier-based BeGenius ESC for 2019-20, according to the club on 02/09/2019. The team will play on EA Sport's FIFA 20 (football simulation) video games and Rocket League (a car…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 155826
• Published on 11/09/19 at 17:59
©  D.R.
Serie A TIM: Illumia (energy) extends as a back shirt sponsor of FC Bologna for 2019-20

Illumia, an electricity and natural gas producer and distributor, has extended its partnership as a back shirt sponsor of Bologna FC 1909 (Serie A TIM) for 2019-20, a fifth consecutive season, according to the club's announcement on 10/09/2019. Illumia will continue to benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 155787
• Published on 11/09/19 at 16:15
©  ACF Fiorentina
Serie A TIM: Tomket Tires (tyres) becomes a partner of ACF Fiorentina for 3 seasons (2019-2022)

Tomket Tires, a Czech tyre manufacturer, has become a partner of ACF Fiorentina (Serie A TIM) for three seasons (2019-2022), according to the club, on 06/09/2019. Tomket Tires is an official partner, the second level in the Italian club's sponsorship hierarchy. The brand will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 155784
• Published on 11/09/19 at 14:53
©  D.R.
Premier League: Unibet succeeds SportPesa as official betting partner of Southampton FC from 2019-20

Unibet, a Maltese online sports betting and gambling operator belonging to Kindred Group, has become a partner of Southampton FC (Premier League) from 2019-20, according to the club on 05/09/2019. Unibet has the status of official partner, the second level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 155720
• Published on 10/09/19 at 17:05