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©  Nexen Tire
Bundesliga: Nexen Tire (tyres) extends partnership with Eintracht Frankfurt until 2021-22

The South Korean tyre manufacturer Nexen Tire has extended its partnership with Eintracht Frankfurt (Bundesliga) for three years until the 2021-22 season, announced the Korean brand on 22/08/2019. Nexen Tire has been an official partner, the third level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 154666
• Published on 28/08/19 at 10:30
©  AS Roma
Serie A TIM: AWCBET.com (betting) becomes a regional partner (in Asia) of AS Roma from 2019-20

AWCBET.com ("All Win City"), a sports betting platform based in the Philippines, has become a regional partner in Asia of AS Roma (Serie A TIM) from 2019-20, according to the club on 22/08/2019. This is a seventh level partnership in the sponsorship hierarchy of the Roman club. AWCBET.com…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 154654
• Published on 27/08/19 at 15:10
©  D.R.
Ligue 1 Conforama: OneGum (chewing gum) partner of Stade de Reims for the 2019-20 season

OneGum, a chewing gum manufacturer, has extended its partnership with Stade de Reims (Ligue 1 Conforama) and has become an official partner of the club for 2019-20, according to the French brand on 27/08/2019. OneGum had already collaborated with the club in 2018-19 to broadcast an advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 154638
• Published on 27/08/19 at 14:04
©  D.R.
eSports: automaker Ford launches eSports division named "FordZilla" in 2019

Ford, the American automaker, has launched its eSport division, called "FordZilla" on 19/08/2019. The announcement was made official at Gamescom 2019 in Cologne (GER) where the brand has a Ford stand that allows "the participants to experience several immersive gaming experiences, including the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 154528
• Published on 27/08/19 at 09:45
©  LaLiga
LaLiga: BKT (tyres) becomes a global partner of the Spanish league for 3 years (2019-2022)

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has become a global partner of LaLiga for three seasons (2019-2022), according to the Spanish League on 23/08/2019. BKT is a global partner (along with Puma, EA Sports, Budweiser, Unilever and LiveScore), the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 154546
• Published on 26/08/19 at 12:29
©  D.R.
Premier League: QNET (direct sales) extends as a partner of Manchester City FC (2019-2024)

QNET, a direct selling company (nutrition products, personal care, luxury products etc.), has extended as a partner of Manchester City FC (Premier League) for five seasons (2019-2024), according to the club on 23/08/2019. The agreement between QNET and Manchester City "will take the relationship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154529
• Published on 26/08/19 at 11:04
©  D.R.
Sponsorship: major changes among the Serie A TIM clubs for the 2019-20 season

The 2019-20 Serie A TIM season will begin with Parma Calcio 1913 - Juventus FC at the Stadio Ennio Tardini (22,352 capacity) on Saturday 24/08/2019, kick-off at 18:00 CET. Konami, Joma, Kappa, Mediacom, adidas, Dignity Decree... Several changes are to be noted in terms of sponsorship for the new…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 154485
• Published on 23/08/19 at 14:40
©  VfL Wolfsburg
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 154464
• Published on 23/08/19 at 12:49
©  VfL Wolfsburg
Bundesliga: Osonyq (energy drinks) becomes a partner of VfL Wolfsburg for 5 seasons (2019-2024)

Osonyq, a Dutch brand specialised in 100% natural energy drinks for athletes, has become an international partner of VfL Wolfsburg (Bundesliga) for five seasons (2019-2024), according to the German club on 21/08/2019. As part of the agreement, which covers VfL Wolfsburg's men's, women's and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 154424
• Published on 23/08/19 at 10:26
©  D.R.
Bundesliga: L'Oreal Men Expert (cosmetics) and Coca-Cola premium partners of Borussia Dortmund

L'Oréal Men Expert, the men's cosmetics brand of the French group L'Oréal Paris, has become a partner of Borussia Dortmund (Bundesliga) from 2019-20, announced the brand on 16/08/2019. In addition, The Coca-Cola Company has extended its partnership with the German club for three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 154390
• Published on 22/08/19 at 12:00