Sponsors & Partners: archives (page 503/935)

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©  FIGC

FIGC: Deliveroo (home meal delivery) partner of the Italian Football Federation from 2019-20

Deliveroo, a UK-headquartered meal home delivery company, has become an official partner of the Federazione Italiana Giuoco Calcio (FIGC) from 2019-20, announced the Italian authority on 08/10/2019. As a result, Deliveroo becomes the FIGC's "Food Distribution Platform Partner" for its men's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 164372
• Published on
©  D.R.

LFP: Rakuten Viber (instant messenger) official partner of e-Ligue 1 (2019-2022)

Rakuten Viber, an instant messaging application from the Japanese group internet services group Rakuten, has become an official partner of the e-Ligue 1, the eSports competition organized by the LFP, announced the French League on 07/10/2019. The partnership is for a duration of three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 164289
• Published on
©  Continental

Continental Tires: "Football provides notoriety and cycling highlights our products" (A. Eymard)

" The change in the sponsorship strategy of Continental was made with a switch from football, with investment, logically, for the grand notoriety (football provides), towards cycling which makes it more possible to highlight our products," stated Adrien Eymard, marketing director of Continental…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Essentials Sponsors & Partners
• Article # 163812
• Published on
©  D.R.

LaLiga: Pepsi (beverages) regional partner of the Spanish League in Guatemala (2019-2022)

Pepsi has become regional partner in LaLiga Guatemala for three seasons (2019-2022), announced the drinks beverage brand of the American PepsiCo group on 04/10/2019. Pepsi enjoys the status of regional partner, which is the 5th level in LaLiga's sponsorship hierarchy. "Over the next few…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 164139
• Published on
©  NBA x William Hill

NBA: William Hill becomes the third "authorised sports betting partner" of the league in the USA

The British sports betting operator William Hill has become the "authorised sports betting partner" of the NBA, on 02/10/2019. "As part of the agreement, William Hill will have the right to use official NBA betting data and league marks across its mobile platforms and in its sports books…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting
• Article # 164127
• Published on
©  D.R.

Venue operations: AEG Facilities / SMG merger finalized, now reformed into ASM Global

The merger process of AEG Facilities and SMG, companies dedicated to the operation and management of venues (arenas, stadiums, auditoriums and convention centers), has been finalized, indicated, on 01/10/2019, the two entities now joined together into the newly named ASM Global. This merger was…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Stadiums
• Article # 163982
• Published on
©  Bologna FC

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 163999
• Published on
©  Bologna FC

Serie A TIM: JBO (betting) becomes a regional betting partner of Bologna FC in Asia from 2019-20

JBO, a betting and gaming operator, has become a regional betting partner of Bologna FC 1909 (Serie A TIM) in Asia from 2019-20, according to the Italian club on 03/10/2019. "This agreement is our first international partnership outside of Italy and demonstrates the continued growth of our…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 163887
• Published on
©  NHL

NHL: a two-year marketing and promotional partnership with the American rock band Green Day

The National Hockey League is entering into a two-year marketing and promotional partnership with the American rock band Green Day, according to the North American professional ice hockey league on 30/09/2019. "To launch the partnership, NHL fans will get a sneak peek to a yet to be released…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 163846
• Published on