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©  D.R.
Bundesliga: ESET (cyber security) and comdirect (bank) partners of Borussia Dortmund in 2019-20

ESET, a Slovakian group that develops IT security services and software, has become a partner of Borussia Dortmund (Bundesliga) for three seasons (2019-2022), announced the group on 13/08/2019. comdirect, a German bank and subsidiary of Commerzbank, has also partnered the German club from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 154158
• Published on 19/08/19 at 11:19
©  D.R.
LaLiga: major changes in sponsorship of the clubs for the 2019-20 season

The 2019-20 LaLiga Santander season kicks off with the Athletic Club - FC Barcelona match at San Mamés (53,332 capacity), on Friday, 16/08/2019 (kick-off at 21:00 CET). Puma, Reale Seguros, Libertex, Marathonbet, bwin... There are many changes are to be noted in terms of sponsorship for this new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Essentials Sponsors & Partners
• Article # 154142
• Published on 16/08/19 at 14:59
©  Nexen Tire
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 154129
• Published on 16/08/19 at 11:29
©  D.R.
Bundesliga: major changes in sponsorship of clubs for the 2019-20 season

The 2019-20 Bundesliga season kicks off with the FC Bayern Munich - Hertha BSC match at the Allianz Arena (75,000 capacity) in Munich (GER) on Friday 16/08/2019 (kick-off at 20:30 CET). Konami, Joma, Barmenia, Wiesenhof, LingLong Tire, toto, sunmaker... there are many changes to the kit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Authorities, …
• Article # 154141
• Published on 16/08/19 at 10:49
©  D.R.
Bundesliga: ONE Versicherung (insurance, LIE), 2019-2021 Union Berlin sleeve sponsor

ONE Versicherung, an online insurance company based in Vaduz (Liechtenstein) and belonging to the wefox group (insurance, Berlin, GER), has becomes partner and shirt sleeve sponsor of 1. FC Union Berlin for two seasons (2019-2021), announced the club newly promoted to the Bundesliga in 2019-20, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 154108
• Published on 14/08/19 at 14:40
©  Nexen Tire
Premier League: Nexen Tire (tyres) extends as Manchester City's sleeve sponsor for 2019-20

Nexen Tire has extended as the shirt sleeve sponsor of Manchester City FC (Premier League) for 2019-20, announced the South Korean brand on 13/09/2019. In the last contract to date, Nexen Tire extended its partnership be include sleeve sponsor in games of the English club in the Carabao Cup, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 154080
• Published on 14/08/19 at 11:58
©  D.R.
LaLiga Santander: Libertex (trading) shorts sponsor of Getafe CF for 2019-20

Libertex, a trading application developed by the Cyprus company Indication Investments Ltd, has become a partner and front left shorts sponsor of Getafe CF (LaLiga Santander) for 2019-20, announced the club on 09/08/2019. The agreement covers the matches of the Spanish championship, but also those…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 154077
• Published on 14/08/19 at 10:24
©  Brothon & Hove Albion
Brighton & Hove Albion: American Express extends as main shirt sponsoruntil 2030-31 (€9m/season)

American Express, a US-based financial services company, has extended as the main shirt sponsor partner and naming rights to the American Express Community Stadium (30,750 seats) of Brighton & Hove Albion FC (Premier League) until 2030-31, announced the club on 08/08/2019. The American brand also…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 154061
• Published on 13/08/19 at 17:15
©  VfL Wolfsburg
Bundesliga: Linglong Tire (tyres, CHN) becomes sleeve sponsor of VfL Wolfsburg (2019-2022)

Linglong Tyre has expanded its partnership and becomes the shirt sleeve sponsor of VfL Wolfsburg (Bundesliga) for three seasons (2019-2022), the club announced on 08/08/2019. The Chinese brand had extended its agreement for the 2019-2022 cycle on 28/05/2019, without benefiting from a display on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 154074
• Published on 13/08/19 at 15:40
©  Arsenal FC
Premier League: major changes in shirt sponsorship for the 2019-20 season

The 2019-20 season of the Premier League began with the Liverpool FC - Norwich City FC match (4-1) at Anfield (53,394 places) on Friday, 09/08/2019. adidas, Emirates, eToro, 1xBet, AIA ... many changes are to be noted in terms of sponsorship for this new season (the first of the new cycle of TV…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Essentials Sponsors & Partners
• Article # 154011
• Published on 13/08/19 at 11:54