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©  Gero Breloer for Hyundai & Kia

Russia 2018: Hyundai-Kia provides 954 vehicles for the transport of players, officials and guests

The Hyundai Motor Company has officially supplied 954 vehicles to be used to transport players, officials and VIP guests at the 2018 World Cup on 31/05/2018. There will be 530 vehicles from the Hyundai brand (Tucson, Santa Fe, and H-1 models) as well as 424 Kia vehicles (K9, Sorento, Sportage, and…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Digital, Authorities, …
• Article # 121703
• Published on
©  EPCR

Rugby: Heineken becomes title sponsor of the European Rugby Champions Cup from 2018-19

The Dutch beer brand Heineken has become the title sponsor of the European Rugby Champions Cup, for four year period "from the 2018-19 season", announced European Professional Club Rugby on 04/06/2018. "The four-year deal will see the tournament renamed as the Heineken Champions Cup with the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 121704
• Published on
©  Kelme

LaLiga Santander: Kelme becomes the Official Technical Sponsor of SD Huesca (2018-2022)

The Spanish brand Kelme has become the Official Technical Sponsor of SD Huesca (LaLiga Santander) for a four season period (2018-2022) on 04/06/2018. Kelme gains the status of 'Official Technical Sponsor' and will succeed fellow Spanish brand Bemiser as technical sponsor of SD Huesca since the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 121761
• Published on
©  LaLiga

LaLiga: ManBetX (betting) exclusive cooperation partner of the Spanish league in Asia for 2018-19

ManBetX, a Malta-based sports betting and online gambling operator for the Asian market, has become the exclusive cooperation partner in Asia of LaLiga for the 2018-19 season, on 29/05/2018. "Asia is one of our fastest growing markets, so this partnership will help us engage once more with…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 121339
• Published on
©  WHU

Premier League: EVA Air (airline) becomes first official airline partner of West Ham United

The Taiwan airline EVA Air has become the "first ever Official Airline Partner" of West Ham United FC (Premier League), the London club announced 31/05/2018. Neither the duration nor the amount of the agreement were disclosed. As an official partner, EVA Air is in the third level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 121514
• Published on

Rugby: HSBC (bank) becomes official partner of the Rugby World Cup Sevens 2018

The British bank HSBC has expanded its partnership with World Rugby and becomes a partner of the Rugby World Cup Sevens 2018 in San Francisco (California, USA), the governing body said on 31/05/2018. "As the Official Banking Partner, HSBC branding will be present at the iconic San Francisco Giants…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 121638
• Published on
©  NTF

Interviews from News Tank Football (LaLiga, Dortmund, ECA, virtual reality)

Please find below a selection of key News Tank Football interviews, including extended conversations with: • Didier Poulmaire, about the launch of the Sport Executive with News Tank Football • Carsten Cramer, COO of Borussia Dortmund • Oliver Jarosz, director of the Club Management Programme…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Finance, Authorities, …
• Article # 121531
• Published on
©  FFF

France: Intermarché succeeds Carrefour as partner of the FFF and les Bleus for 2018-2023

Intermarché, a French supermarket group, has become an official partner of the FFF for five years (from 01/08/2018 to 30/06/2023), on 31/05/2018. This is a second level agreement in the sponsorship hierarchy of the French Football Federation. The partnership covers the French national teams…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 121527
• Published on
©  UEFA

UEFA: a new "bolder and edgier" brand identity for the 2018-2021 Europa League cycle

UEFA unveiled a new brand identity for the 2018-2021 Europa League, symbolized by a more refined and angular energy wave on 30/05/2018. "The branding continues to be inspired by the strong bond between players and fans but now has more emphasis on the scale and dynamic nature of the competition,…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Media Audiences, Digital, …
• Article # 121457
• Published on
©  RB Leipzig

Bundesliga: PŸUR (telecommunications) becomes a national partner of RB Leipzig

PŸUR, a German telecommunications company and the new umbrella brand name for the Tele Columbus, HL komm, Primacom and Pepcom groups, has become a national partner of RB Leipzig (Bundesliga), announced the German club on 25/05/2018. Neither the duration nor the value of the agreement have been…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Legal, Marketing - Communication
• Article # 121427
• Published on