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©  BVB
Bundesliga: Rowe (oils & lubricants) extends as partner of Borussia Dortmund (2020-2025)

Rowe Mineralölwerk, a German group specialised in engine oils and industrial lubricants, has extended its partnership with Borussia Dortmund (Bundesliga) for an additional five seasons (2020-2025), announced the club on 14/10/2020. The agreement was negotiated via SPORTFIVE, BVB's exclusive…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs
• Article # 196220
• Published on 15/10/20 at 13:59
©  LOSC Lille
LOSC Lille: European Metropolis of Lille (MEL) and Hello Lille (agency) extend for 2020-21

The European Metropolis of Lille (MEL), and the "attractiveness agency" Hello Lille, have extended their partnership with LOSC Lille (Ligue 1 Uber Eats) for the 2020-21 season, announced the French club on 14/10/2020. MEL benefits from the status of institutional partner, the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 196192
• Published on 15/10/20 at 11:02
©  IBM
esports: IBM (IT) "presenting partner" of Activision-Blizzard's Overwatch League Grand Finals

IBM, an American company specialised in computer software, hardware and IT services, has become a partner of the video game publisher Activision-Blizzard for the Overwatch League from the 2020 Grand Finals, for two seasons (2021 and 2022), announced the group on 09/10/2020. This is the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 196082
• Published on 14/10/20 at 16:59
©  LaLiga
Spain: El Corte Inglés (department stores) extends as an official partner of LaLiga for 2020-21

El Corte Inglés, a Spanish department store and distribution group, has extended its partnership with LaLiga for the 2020-21 season, announced the Spanish league on 13/10/2020. El Corte Inglés will continue to benefit from the status of national partner, the third level in the Spanish league's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 196071
• Published on 14/10/20 at 16:19
©  D.R.
Premier League: Laybuy (payment solutions) and Melitta (coffee), partners of Manchester United FC

Laybuy, a New Zealand company specialised in BNPL (Buy Now, Pay Later) payment solutions, has become a partner of Manchester United FC (Premier League) from 2020-21, announced the club on 13/10/2020. Laybuy is also a partner of Manchester City FC (Premier League) after an agreement signed on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 195978
• Published on 13/10/20 at 17:34
©  Leeds United FC
Premier League: EA Sports (FIFA 21), official partner of Leeds United FC from 2020-21

EA Sports, an American video game publisher from the Electronic Arts group, has become a partner of Leeds United FC (Premier League) from the 2020-21 season, according to the newly promoted club on 09/10/2020. The video game publisher has therefore, obtained the official license to use Leeds…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 195886
• Published on 13/10/20 at 13:00
©  Real Madrid CF
LaLiga Santander: PlayStation (Sony), regional partner of Real Madrid CF from 2020-21

PlayStation, the video game console of the Japanese group Sony Interactive Entertainment (Sony Corporation group), has become a partner of Real Madrid CF (LaLiga Santander) from 2020-21, announced the club on 08/10/2020. As part of the agreement, the new PS5 (marketed in Europe from 19/11/2020…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 195816
• Published on 13/10/20 at 12:09
©  Nike
NBA: Nike, Beats, 2K... sponsors celebrate LeBron James' 4th title and Los Angeles Lakers' 17th

Nike has celebrated the 2019-20 NBA champions the Los Angeles Lakers and their star player LeBron James (USA) with a video titled "You can't stop LA" published on 12/10/2020 and viewed over 9 million times a few hours after its release. The Lakers won the NBA finals versus Miami Heat (4…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 195771
• Published on 12/10/20 at 16:34
©  Kia
Roland-Garros: Kia, Nike, Banco Santander... Rafael Nadal's partners celebrate his 13th title

Kia has celebrated the victory of Spaniard Rafael Nadal at the 2020 Roland-Garros Grand Slam tournament via a video highlighting the support of the tennis player's fans on social networks, announced the South Korean car manufacturer on 11/10/2020. Kia has been a partner of Rafael Nadal since 2004…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 195787
• Published on 12/10/20 at 16:00
©  FC Bayern Munich
Bundesliga: Coca-Cola (beverages) extends as a partner of FC Bayern Munich

The Coca-Cola Company, an American beverage manufacturer and partner of FC Bayern Munich (Bundesliga) for more than 50 years, has extended its partnership with the club, on 08/10/2020. Coca-Cola has the status of "gold partner", the third level in the German club's sponsorship hierarchy. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 195576
• Published on 09/10/20 at 14:09