Filter by domain
Filter by year
©  D.R.
Serie A TIM: Lavazza, official coffee partner of Juventus FC from 2020-21

Lavazza, an Italian coffee brand based in Turin (ITA), has become a partner of Juventus FC (Serie A TIM) from 2020-21 as part of a multi-year agreement, announced the club on 08/09/2020. This agreement covers the senior men's team (in the league and Coppa Italia), the senior women's team, as well…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 192390
• Published on 09/09/20 at 10:40
©  Pepsi
United States: PepsiCo installs seats at home for Pittsburgh Steelers (NFL) subscribers

Pepsi, a beverage brand of the American group PepsiCo, is rolling out several activations aimed at supporters for the resumption of the National Football League on 10/09/2020, announced the brand on 03/09/2020. The beverage brand has carried out an advertising campaign (see below) where it is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 192342
• Published on 09/09/20 at 10:15
©  D.R.
LaLiga SmartBank: Betway main shirt sponsor of RCD Espanyol after LD Sports (CHN) deal is terminated

Betway, a sports betting operator based in Guernsey and Malta, has become partner and main shirt sponsor of RCD Espanyol from 2020-21, announced the club that has been relegated to LaLiga SmartBank for the 2020-21 season, on 04/09/2020. By becoming the club's main partner (first level), Betway…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 192340
• Published on 08/09/20 at 17:29
©  D.R.
Premier League: BetVictor succeeds Dafabet as main shirt sponsor of Fulham FC for 2020-2022

BetVictor, a Gibraltar-based online betting and gambling operator, has become the main shirt sponsor of Fulham FC for two seasons (2020-2022), according to the club that has been promoted to the Premier League for the 2020-21 season, on 07/09/2020. This agreement also covers the club's women's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 192322
• Published on 08/09/20 at 15:45
©  Inter Milan
Serie A TIM: Volvo Car Italia (car manufacturer) extends as partner of FC Inter Milan for 2020-21

Volvo Car Italia, the Italian subsidiary of the Swedish car manufacturer, has extended its partnership with FC Internazionale Milano (Serie A TIM) for the 2020-21 season, announced the Italian club on 07/09/2020. A partner of the club since 2007-08, Volvo continues to benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 192297
• Published on 08/09/20 at 12:29
©  Damien LG/OL
D1 Arkema: Mastercard (payment solutions), main shirt sponsor of Olympique Lyonnais for 2020-21

Mastercard, an American payment solutions group, has extended its partnership with Olympique Lyonnais (D1 Arkema) and has become the main shirt sponsor of the women's home and away kits for 2020-21, on 04/09/2020. As part of the agreement, Mastercard will also feature on warm-up shirts, as well as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 192129
• Published on 07/09/20 at 12:55
©  Atalanta BC
Atalanta BC: RadiciGroup (chemicals) succeeds U-Power as pocket/chest sponsor for 2020-2023

RadiciGroup, an Italian chemical group based in Bergamo (ITA), has extended its partnership with Atalanta BC (Serie A TIM) and will become its pocket (home kit) and chest (away and third kit) sponsor for the 2020-2023 cycle, announced the club on 04/09/2020. The agreement also covers Coppa Italia…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 192113
• Published on 04/09/20 at 15:24
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 192091
• Published on 04/09/20 at 14:49
©  D.R.
Basketball: TCL (televisions, Hong-Kong) extends its partnership with FIBA for the 2020-2023 cycle

TCL, an electronics manufacturer and the world's third largest television set manufacturer based in Hong Kong, has extended its partnership with FIBA for the 2020-2023 cycle to become one of its eight major partners, according to the international body on 03/09/2020. The agreement was negotiated…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 192066
• Published on 04/09/20 at 12:44
©  USTA
Tennis: Emirates launches a CSR campaign at the US Open despite matches behind closed doors

Emirates, an Emirati airline company, has activated its partnership with the USTA on the at the US Open Grand Slam tennis tournament by launching the "Emirates Serves for Good" campaign conducted in the Arthur Ashe Stadium (centre court) despite the absence of the public, according to the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 191938
• Published on 03/09/20 at 16:50