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©  D.R.
Spain: EA Sports (video games) retains the official license to LaLiga until 2029-30

The video game publisher EA Sports has retained the official license for LaLiga by extending its partnership for "the next 10 years" until the end of 2029-30, announced the subsidiary of Electronic Arts on 24/06/2020. As part of this agreement, which according to Spanish media is worth between…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 186686
• Published on 25/06/20 at 13:40
©  D.R.
SS Lazio: Frecciarossa (trains) sleeve sponsor, the club's first shirt sponsor since 30/06/2019

Frecciarossa, the high-speed train service of the Italian national railway company Ferrovie Dello Stato Italiane, has extended its partnership with Societa Sportiva Lazio (Serie A TIM) and become a sleeve sponsor of the club for the end of the 2019-20 season until the end of 2021-22, announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 186688
• Published on 25/06/20 at 11:30
©  D.R.
Serie A TIM: Edison Energia (EDF), sustainable energy partner of AS Roma from 2020-21

Edison Energia, an Italian company owned by EDF specialised in the production and supply of electricity and gas, has become the "official energy partner" of AS Roma (Serie A TIM) from 2020-21, announced the Roman club on 22/06/2020. Edison Energia has the status of official partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 186501
• Published on 25/06/20 at 09:45
©  D.R.
LaLiga Santander: Joma (ESP) extends as equipment supplier of Villarreal CF from 2020-21

Joma will extend its agreement as the equipment supplier of Villarreal CF (LaLiga Santander) from 2020-21, announced both the Spanish brand and the club on 24/06/2020. The two entities have been linked since 2016-17 (€4m/season). Joma will continue to benefit from the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 186641
• Published on 24/06/20 at 16:54
©  D.R.
Premier League: Quorn (mycoprotein), "sustainable protein partner" of Liverpool FC

Quorn, a British company specialised in meat substitutes based on mycoprotein (single-cell/fungal protein), has become the "sustainable protein partner" of Liverpool FC (Premier League) from 2019-20 as part of a "multi-year" agreement, announced the Merseyside club on 23/06/2020. Quorn has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 186618
• Published on 24/06/20 at 15:20
©  GSW
Global Sports Week: second edition of the sports industry forum across six sites (01-05/02/2021)

The second edition of Global Sports Week will take place from Monday 01 to Friday 05/02/2021 at six venues including a central hub in Paris and five other venues in future Olympic host cities (Tokyo, Beijing, Dakar, Milan and Los Angeles), announced the organizers of the forum, which brings…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Ticketing, …
• Article # 186504
• Published on 24/06/20 at 09:35
©  D.R.
FC Barcelona: sale of Barça Fan Tokens on Socios.com generates €1.3m "in less than 2 hours"

Socios.com, a blockchain cryptocurrency platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has activated its partnership with FC Barcelona (LaLiga Santander) to launch Barça's official Fan Token so that its fans can take part in surveys, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 186489
• Published on 23/06/20 at 15:19
©  LFP
Ligue 1/Ligue 2: uhlsport and the LFP present the official balls for the 2020-21 season

The German equipment manufacturer uhlsport and the Ligue de Football Professionnel have presented the official ball for the Ligue 1 Uber Eats and Ligue 2 BKT for the 2020-21 season on 22/06/2020. "For this new season, the design of the Ligue 1 ball, still named Elysia, has been rethought…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 186392
• Published on 23/06/20 at 12:04
©  West Ham United FC
Premier League: Scope Markets (Forex trading), sleeve sponsor of West Ham United FC from 2019-20

Scope Markets, a Forex trading platform based in Limassol (Cyprus), has extended its partnership with West Ham United FC (Premier League) and will become a sleeve sponsor of the London club from 2019-20, announced West Ham on 19/06/2020. The annual value of this multi-year agreement is estimated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 186252
• Published on 22/06/20 at 14:10
©  Simone Arveda/Pegaso Newsport via Acqua S.Bernardo x UC Sampdoria
Serie A TIM: Acqua S. Bernardo (water), chest sponsor of UC Sampdoria for the end of 2019-20

Acqua S.Bernardo, a mineral water brand from the Italian group Montecristo, has become a partner and chest sponsor ("Second Jersey sponsor") of Unione Calcio Sampdoria (Serie A TIM) for the end of the 2019-20 season, announced the club on 18/06/2020. As "Second jersey sponsor", Acqua…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 186228
• Published on 22/06/20 at 13:19