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eSports: Kappa, equipment supplier of the Spanish organisation MAD Lions (LEC) from 2020

Kappa is reinforcing its presence in eSports and has become the official equipment supplier of MAD Lions from 2020, according the Spanish organisation whose League of Legends (LoL, Riot Games) team plays in the League of Legends European Championship (LEC), on 09/06/2020. This partnership covers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, esport - gaming
• Article # 185315
• Published on 10/06/20 at 12:20
©  D.R.
Sponsorship: Ada Hegerberg (NOR, Olympique Lyonnais) joins Nike from Puma for 10 years (€1m/year)

Nike has become the new partner and equipment supplier for Norwegian footballer Ada Hegerberg (Olympique Lyonnais, D1 Arkema), announced the player on her social networks on 08/06/2020. Ada Hegerberg, the first women's Ballon d'Or winner in history (in 2018), is represented by the agency A&V…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 185290
• Published on 10/06/20 at 11:30
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LaLiga Santander: Valvoline (engine lubricants), sleeve sponsor of Sevilla FC (2019-2023)

Valvoline, a US manufacturer and distributor of engine oil, additives and lubricants, has become a partner and sleeve sponsor of Sevilla FC (LaLiga Santander) for "at least three seasons", until the end of 2022-23, announced the Spanish club on 08/06/2020. Valvoline benefits from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 185237
• Published on 10/06/20 at 09:40
©  D.R.
2.Bundesliga: DSC Arminia Bielefeld extends with Schüco (windows) and swaps Joma for Macron

Macron has become the new official equipment supplier of DSC Arminia Bielefeld (2.Bundesliga) from 2020-21 as part of a multi-year agreement, announced the German club on 04/06/2020. The agreement was negotiated by the marketing agency SPORTFIVE, formerly Lagardère Sport & Entertainment. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 185177
• Published on 09/06/20 at 11:40
©  D.R.
Everton FC: Cazoo (vehicle e-commerce), main shirt sponsor for 2020-2023 (£10m/year)

Cazoo, a vehicle sales platform, has become a main partner (first level) and main shirt sponsor of Everton FC (Premier League) from 2020-21 as part of a multi-year agreement, announced the Merseyside (ENG) club on 08/06/2020. The partnership covers the match and training kits of the senior men's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 185180
• Published on 09/06/20 at 11:00
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RCD Mallorca: collaboration with Content Stadium to "transform" the club's social media strategy

Content Stadium, a content creation platform for the sports industry, has teamed up with RCD Mallorca (LaLiga Santander) in order to "transform" the club's social media strategy and aim "to give fans the best experience possible," announced the Spanish club on 04/06/2020. "Becoming the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 185097
• Published on 08/06/20 at 16:00
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Ligue 1 Conforama: Veolia, "environmental partner" of Olympique Lyonnais for 2020-2022

Veolia, a French multinational company specialised in public services (water, waste, energy), has extended its partnership with Olympique Lyonnais (Ligue 1 Conforama) to become the club's "environmental partner" for two seasons from 2020-21 (2020-2022), announced the club on 04/06/2020, on the eve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 184888
• Published on 08/06/20 at 10:55
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Ligue 1 Conforama: Le Coq Sportif extends as AS Saint-Étienne's equipment supplier for 2020-2025

Le Coq Sportif has extended as the official equipment supplier of AS Saint-Étienne (Ligue 1 Conforama) for a new five-season cycle from 2020-21 (2020-2025), announced the two parties on 04/06/2020. Le Coq Sportif will continue to benefit from the status of major partner, the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 184922
• Published on 05/06/20 at 15:40
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Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 184930
• Published on 05/06/20 at 13:55
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Covid-19: CroisiEurope will not extend its partnership with RC Strasbourg after 2019-20

CroisiEurope, an Alsace-based company specialised in river, sea and coastal cruises, will not be extending its partnership with RC Strasbourg Alsace after 2019-20, announced Marc Keller, president of the club, in the French sports daily L'Équipe on 04/06/2020. "The overwhelming majority (of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 184800
• Published on 05/06/20 at 11:19