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©  D.R.
Olympique Lyonnais: "Dubai is Open" temporarily replaces Emirates on main shirt sponsorship space

The airline company Emirates, has activated its partnership with Olympique Lyonnais (Ligue 1 Uber Eats) by displaying the words "Dubai is Open" on the main shirt sponsorship space of the French club's shirts, announced the Emriati company on 03/07/2020. This activation will be visible during a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 187602
• Published on 03/07/20 at 17:20
©  IOC
The IOC and Intel to offer athletes support services via the Athlete365 platform

Intel Corporation, a US company specialised in computers and electronics, has activated its partnership with the IOC by offering athletes a wide range "life-coaching, mentoring, and learning and development services (see details below)," announced the body on 30/06/2020. "Athlete benefits will…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 187391
• Published on 03/07/20 at 14:00
©  OGC Nice
OGC Nice: Belstaff (clothing), sleeve sponsor and "official outfitting partner" from 2020-21

Belstaff, an English clothing brand, has become the "official outfitting partner" and sleeve sponsor of OGC Nice (Ligue 1 Uber Eats) from the 2020-21 season, announced the French club on 01/07/2020. Belstaff, owned by Jim Ratcliffe (also the owner of OGC Nice), has the status of official partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 187453
• Published on 03/07/20 at 10:20
©  D.R.
Chelsea FC: launch of the 2020-21 shirt via a video and a display at Piccadilly Circus (London)

Chelsea FC (Premier League) has presented its new home shirt (designed by Nike) for the 2020-21 season on 01/07/2020. The club unveiled its new kits through a promotional video (see below) featuring a little girl named Alice in a fairy tale told by former club player Ruud Gullit (NED, 1995-1998)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 187415
• Published on 02/07/20 at 17:55
©  Manchester City FC
Manchester City FC: creation of a mobile game with new regional partner Capstone Games

Capstone Games, a Chinese company specialised in the development of video games for mobiles, has become a regional partner (second level) of Manchester City FC (Premier League) and "will become the club's official casual mobile game partner in Asia Pacific, North America and the United Kingdom,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Merchandising - Licensing, …
• Article # 187425
• Published on 02/07/20 at 17:20
©  D.R.
Bundesliga: adidas succeeds Macron as equipment supplier of 1. FC Union Berlin (2020-2025)

adidas will become the official equipment supplier of 1. FC Union Berlin (Bundesliga) from 2020-21, announced the club on 02/07/2020. The agreement, scheduled to run for five seasons (2020-2025), would involve an estimated €700,000 per year, according to German media. adidas succeeds Macron, Union…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 187393
• Published on 02/07/20 at 16:00
©  OGC Nice
OGC Nice: Grenadier (Ineos group), official partner from the 2020-21 season

Grenadier, a 4x4 vehicle project from the Ineos group (chemicals), has become an official partner (second level) and back shirt sponsor of OGC Nice (Ligue 1 Uber Eats) from the 2020-21 season, announced the club on 01/07/2020. Ineos has owned the club since August 2019 and has been the main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 187302
• Published on 02/07/20 at 12:30
©  FC Bayern Munich
Bundesliga: Siemens (technology) extends as Bayern Munich's performance partner (2020-2023)

Siemens, a German technology group, has extended its contract as a "performance partner" of FC Bayern Munich (Bundesliga) for three seasons (2020-2023), announced the German club on 01/07/2020. This extension focuses on the provision of technologies for sustainable development. Siemens…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Social Responsibility
• Article # 187311
• Published on 02/07/20 at 11:40
©  FC Lorient
Ligue 1 Uber Eats: Jean Floc'h extends as main shirt sponsor of FC Lorient (2020-2023)

Jean Floc'h, a group based in Morbihan (FRA) and specialised in the food industry, has extended as a partner and main shirt sponsor of FC Lorient for an additional three seasons (2020-2023), announced the newly promoted Ligue 1 Uber Eats club, on 30/06/2020. As part of the agreement, Jean Floc'h…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 187252
• Published on 01/07/20 at 12:30
©  Mercedes-Benz Grand Prix Ltd.
Formula 1/Mercedes: black "Silver Arrows" in 2020 to support the fight against racism

The Mercedes-AMG Petronas F1 Team has presented a black livery for 2020, abandoning for the whole 2020 season the traditional metallic grey for its "Silver Arrows", in order to join the fight against racism and discrimination, on 29/06/2020. According to the German constructor, the commitment aims…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 187160
• Published on 01/07/20 at 11:10