Sponsors & Partners: archives (page 328/935)

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©  Excel Esports

esports: JD Sports succeeds BT as main partner of British team Excel Esports (LEC) in 2022

JD Sports, a British sporting goods retailer, has become the main partner of Excel Esports (nicknamed "XL") from 2022, announced the British team on 14/01/2022. This is the first esports sponsorship deal for JD Sports, which is currently the sleeve sponsor of Norwich City FC (Premier League)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 239513
• Published on
©  LoL Esports

esports: Red Bull, Warner Music and Secretlab extend as LEC (Riot Games) partners in 2022

Red Bull, an Austrian energy drink brand, Warner Music, an American music label, and Secretlab, a Singaporean gaming chair brand, are extending as official partners of the LEC in 2022, according to LoL Esports, an entity belonging to Riot Games that manages the marketing of its European esports…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 239668
• Published on
©  PFC

Paris FC: Lyca Mobile, subsidiary of Lyca Group (shareholder of the club), becomes a major sponsor

Lyca Mobile (or Lycamobile), a telecommunications operator (prepaid SIM cards) belonging to Lyca Group (GBR), has become a major partner of Paris FC (Ligue 2 BKT) from 2021-22, announced the club on 17/01/2022. Lyca Group was founded in the UK in 2006 by Anglo-Sri Lankan businessman Allirajah…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Investment - Shareholding, …
• Article # 239599
• Published on
©  Borussia Dortmund

Bundesliga: Kettler (fitness equipment), premium partner of Borussia Dortmund from 2021-22

Kettler, a German manufacturer of fitness equipment (treadmills, exercise bikes, weights etc.) has become a premium partner (third level) of Borussia Dortmund (Bundesliga), as part of a "far-reaching partnership initially scheduled for one year," announced the club on 14/01/2022. Kettler will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Game - pitch, …
• Article # 239514
• Published on
©  Alpine F1 Team

Formula 1: Kappa and K-Way (ITA), official partners of Alpine F1 Team for 3 seasons (2022-2024)

Kappa and K-Way, brands of the Italian clothing retail group BasicNet, have become official partners of the Alpine F1 Team (Formula 1) for three seasons (2022-2024), announced the parent company of the two brands on 14/01/2022. Kappa and K-Way will be official partners, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 239487
• Published on
©  Norwich City FC

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 239478
• Published on
©  News Tank

Weekly News Extra (10-14/01/2022)

• SSC Napoli (Serie A TIM) posted revenues of €228.1m (-17%) and a net loss of €58.9m in 2020-21. • Netflix has partnered with the PGA Tour and major golf championships to launch an immersive documentary series focused on professional tour players. • The organising committee of the TotalEnergies…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 239422
• Published on

esports: Kia (cars) extends as a partner of the LEC (League of Legends) which begins on 14/01/2022

Kia Motors, a South Korean car manufacturer, has extended its role as an official partner of the 2022 League of Legends European Championship (LEC), which begins on 14/01/2022, announced LoL Esports, an entity belonging to Riot Games that manages the marketing of its European esports circuit, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 239381
• Published on
©  Manchester United FC

Premier League: Remington (personal care) extends as global partner of Manchester United FC

Remington, a personal care and beauty brand belonging to American conglomerate Spectrum Brands, has extended as a global partner (second level) of Manchester United FC (Premier League), announced the club on 13/01/2022.  Remington first became a partner of the Mancunian club on 07/02/2019. "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 239394
• Published on
©  D.R.

Ligue 1 Uber Eats: Kylian Mbappé (Paris Saint-Germain) becomes an ambassador of Oakley (eyewear)

Oakley, an American eyewear brand belonging to the Italian group Luxottica, has partnered with French footballer Kylian Mbappé (23), announced the Paris Saint-Germain (Ligue 1 Uber Eats) player and eyewear manufacturer on 13/01/2022. Kylian Mbappé has become the face of Oakley's lifestyle…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 239401
• Published on