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©  PSG
Paris Saint-Germain: Coca-Cola (beverages) extends as an official partner for 2021-2024

The Coca-Cola Company, an American beverage company, has extended its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for an additional three seasons, over the 2021-2024 period, announced the club on 24/11/2021. This partnership concerns the brands Coca-Cola, Coca-Cola Zero and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums, …
• Article # 234937
• Published on 24/11/21 at 16:20
©  ASM
Ligue 1 Uber Eats: AS Monaco launches an official fan token in partnership with Socios.com

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become an official partner of AS Monaco FC (Ligue 1 Uber Eats) from 2021-22, announced the club on 24/11/2021. Socios.com will produce "fan tokens" bearing the image of AS…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 234912
• Published on 24/11/21 at 14:40
©  Pro League
Belgium: Kipsta (Decathlon), official ball supplier for Pro League competitions (2023-2028)

Kipsta, the sports equipment brand of the Decathlon group, will become the official ball supplier of the Pro League competitions from the 2023-24 season, for five seasons (2023-2028), announced the Belgian League on 23/11/2021. The agreement will cover the Jupiler Pro League, the 1B Pro League…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 234893
• Published on 24/11/21 at 12:40
©  EPCR
Rugby: DHL (logistics), official partner of the European Rugby Cups from 2021-22

DHL, the logistics subsidiary of Germany's Deutsche Post DHL Group, is to become the "official logistics partner" of the European Rugby Cups from the 2021-22 season, according to the EPCR on 23/11/2021. "The agreement will see DHL provide customised logistics solutions for both tournaments…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 234795
• Published on 24/11/21 at 11:00
©  ASM
Ligue 1 Uber Eats: Premier Bet (betting), AS Monaco's first regional partner in Africa (2021-2023)

Premier Bet, a sports betting operator belonging to the British group GOAT Interactive present in eighteen markets, has become a regional partner of AS Monaco FC (Ligue 1 Uber Eats) in Africa for two seasons (2021-2023), announced the club on 23/11/2021. This is AS Monaco's first partnership in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 234794
• Published on 24/11/21 at 10:20
©  Borussia Dortmund
Bundesliga: Brinkhoff's (beer) extends as a partner of Borussia Dortmund until 2027-28

Brinkhoff's, a beer brand based in Dortmund (Germany), has extended its partnership with Borussia Dortmund (Bundesliga) "until at least the end of the 2027-28 season," announced the club on 22/11/2021. The previous partnership renewal with Brinkhoff's was concluded signed until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 234775
• Published on 23/11/21 at 15:20
Serie A TIM: Siro (hospitality) "official hotel partner" of AC Milan from 2021-22

Siro, a wellness hospitality brand belonging to Bahamas-based luxury hotel and experience group Kerzner International, has become the "official hotel partner" (fourth level) of AC Milan (Serie A TIM) from 2021-22, as part of a "multi-year partnership," announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 234719
• Published on 23/11/21 at 12:30
©  Lega Serie A
Italy: Frecciarossa (trains), title sponsor of the Coppa Italia and Supercoppa Italiana in 2021-22

Frecciarossa ("Red Arrow"), the high-speed train service belonging to the Italian rail carrier Trenitalia, has acquired the naming rights to the Coppa Italia and Supercoppa Italiana for the 2021-22 season, announced the Lega Serie A, the organising body of the competition, on 22/11/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 234665
• Published on 22/11/21 at 16:20
©  AFA
AFA: Bybit (cryptocurrency), "global main sponsor" of the Argentine Football Association (2021-2023)

Bybit, a Singapore-based cryptocurrency exchange platform, has become a "global main sponsor" (first level) of the Asociación del Fútbol Argentino (AFA) "for the next two years" (2021-2023), announced the body on 17/11/2021.  "Through this agreement, the brand will have maximum visibility in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 234607
• Published on 22/11/21 at 15:30
©  D.R.
Paris Saint-Germain: American Express (financial services) extends as a partner for 2021-2024

American Express, an American financial services company, has extended its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for three additional seasons 2021-2024, announced the club on 22/11/2021. The company will continue to operate the "Conciergerie du Parc - American Express" (see…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums, …
• Article # 234634
• Published on 22/11/21 at 14:40