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©  Real Madrid CF
Real Madrid CF: Adobe (IT software) offers fans personalised content depending on their location

Adobe, an IT company that publishes graphics and video editing software, has become a global partner (second level) of Real Madrid CF (LaLiga Santander) from 2021-22, announced the Madrid club and the US company on 09/11/2021. "By selecting Adobe, Real Madrid is transforming its approach to fan…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 233642
• Published on 09/11/21 at 17:20
©  Watford FC
Premier League: Bitci (crypto trading), global partner of Watford FC for 3 years (2021-2024)

Bitci Technology, a Turkish crypto-asset trading platform, has become a global partner of Watford FC (Premier League) for three years (2021-2024), announced the London (ENG) club on 09/11/2021. As part of the agreement, Bitci.com will become the club's "official fan token partner" and branding…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 233602
• Published on 09/11/21 at 16:00
©  RC Celta
LaLiga Santander: AIX Investment (finance), sleeve sponsor of RC Celta for up to 3 years (2021-2024)

AIX Investment Group, an investment management company based in Dubai (UAE), has become a partner and sleeve sponsor of RC Celta (LaLiga Santander) for "a duration of up to three seasons (2021-2024)," announced the club on 04/11/2021. "This partnership agreement also represents a strategic…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 233592
• Published on 09/11/21 at 15:20
©  D.R.
Qatar 2022: Ooredoo (telecoms, QAT) becomes a "regional supporter" of the XXII FIFA World Cup

Ooredoo, a Qatari telecommunications operator, has become a "regional supporter" of the 2022 World Cup in Qatar, announced FIFA on 08/11/2021. The competition will take place in the Persian Gulf emirate from 21/11 to 18/12/2022. Ooredoo joins GWC (logistics) and QNB Group (banking) as the third…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 233483
• Published on 08/11/21 at 16:40
©  FC Inter Milan
Serie A TIM: Gatorade (sports drinks) extends as an official partner of FC Inter Milan (2021-2023)

Gatorade, a sports drinks brand belonging to the US group PepsiCo, has extended as official partner (fourth level) of FC Inter Milan (Serie A TIM) for two seasons (2021-2023), announced the club on 04/11/2021. The American brand has been an official partner of FC Inter Milan for three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 233443
• Published on 08/11/21 at 15:20
©  1. FC Köln
1.FC Köln: Rewe (retail) extends as main shirt sponsor until 2024-25

Rewe, a retail group based in Cologne (GER), has extended its role as main shirt sponsor of 1. FC Köln (Bundesliga) for "at least" three more seasons (2022-2025), announced the German club on 04/11/2021. "Rewe and FC Köln have extended their partnership earlier than expected," said the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 233438
• Published on 08/11/21 at 12:30
©  The FA
FA Cup: Emirates (airline) extends naming rights until 2023-24

The airline Emirates will retain the naming rights to The FA Cup for a further three seasons (2021-2024), announced The FA on 05/11/2021. 729 clubs are registered to take part in the 2021-22 Emirates FA Cup, the 150th edition of the competition, the first round of which (excluding the preliminary…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 233420
• Published on 08/11/21 at 09:40
©  BKT
France 2023: BKT (tyres, IND), official supplier of the Rugby World Cup

The Indian tyre manufacturer BKT (Balkrishna Industries Ltd) has become the official off-road tyre supplier of the Rugby World Cup 2023, according to the organising body of the Rugby World Cup, GIP France 2023, on 04/11/2021. BKT joins InVivo (agricultural cooperatives), Andros (fruit), EF…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 233331
• Published on 05/11/21 at 17:25
©  City Football Group
Premier League: Nissan extends partnership with City Football Group and its affiliated clubs

The Japanese car manufacturer Nissan has extended its partnership with City Football Group and its affiliated clubs in the USA, Australia, Spain and the UK, including Manchester City FC (Premier League), from 2021-22, announced the English club on 04/11/2021. "This renewal will extend the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 233288
• Published on 05/11/21 at 11:40
©  Paris 2024
Paris 2024: Accor (hotel group), official partner of the Olympic and Paralympic Games

Accor, a French hotel group, has become an official partner (2nd level) of the Paris 2024 Olympic and Paralympic Games, announced the COJO Paris 2024 on 04/11/2021. "Accredited personnel will enjoy the full extent of Accor’s savoir-faire as it greets and provides them with accommodation all…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 233174
• Published on 04/11/21 at 16:40