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©  Cagliari Calcio
Cagliari Calcio: Latte Arborea (dairy products) extends as sleeve sponsor for two additional seasons

Latte Arborea, a dairy cooperative based in Arborea, on the island of Sardinia (ITA), has extended as partner and sleeve sponsor of Cagliari Calcio (Serie A TIM) "for the 2021-22 and 2022-23 seasons," announced the club on 05/08/2021. Latte Arborea will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225508
• Published on 06/08/21 at 11:00
©  English Football League
England: eBay (e-commerce) partners with the EFL to support local small businesses

eBay, an American e-commerce platform, has become an official partner of the English Football League (EFL) for three seasons (2021-2024), announced the body on 05/08/2021. As part of the agreement, the two entities are launching the "Small Businesses United" initiative, which aims to provide…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 225536
• Published on 06/08/21 at 10:20
©  West Ham United FC
Premier League: Vitality (insurance), official partner of West Ham United FC from 2021-22

Vitality, a private medical insurance company based in the UK, has become an official "wellness partner" of West Ham United FC (Premier League) from the 2021-22 season, announced the club on 05/08/2021. Vitality has the status of official partner, the third level in West Ham United's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225501
• Published on 05/08/21 at 16:00
©  D.R.
Exclusive Sponsorship: major changes among Ligue 1 Uber Eats clubs for the 2021-22 season

The 2021-22 Ligue 1 Uber Eats season begins this Friday 06/08/2021 with 44 new sponsorship deals among the 20 participating clubs (as of 04/08/2021), compared to 76 over the entire 2020-21 season. AS Monaco FC is the club that has signed the most sponsorship deals, with five new contracts. ASM…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Betting, …
• Article # 225470
• Published on 05/08/21 at 15:20
©  RCSA
RC Strasbourg Alsace: Europa-Park (theme park) extends as an official sponsor (2021-2023)

Europa-Park, a German theme park located 50km from Strasbourg (Bas-Rhin, FRA), has extended its partnership with RC Strasbourg Alsace (Ligue 1 Uber Eats) for two additional seasons (2021-2023), announced the club on 03/08/2021. The park continues to be the title sponsor of the Family Stand as well…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 225411
• Published on 05/08/21 at 14:40
©  PSG
Paris Saint-Germain: HotForex (trading) extends as an official partner for 2021-22

HotForex, an online broker specialised in forex trading based in Mauritius, has extended its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for the 2021-22 season, announced the club on 04/08/2021. HotForex, a partner of Paris Saint-Germain since 2020-21, continues to benefit from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225448
• Published on 05/08/21 at 11:40
©  Burnley FC
Burnley FC: Barnfield Construction, title sponsor of Turf Moor's West Stand (2021-2026)

Barnfield Construction, a British construction company that has been an official partner of Burnley FC (Premier League) since 2017, has become the title sponsor of the Cricket Field Stand at Turf Moor (21,944 capacity) for five seasons (2021-2026), announced the club on 04/08/2021. The stand will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 225433
• Published on 05/08/21 at 11:00
©  LoL Esports
esports: FTX (crypto) signs 7-season deal with LCS, Riot Games' "largest ever sponsorship agreement"

FTX Trading Limited, a Hong Kong-based cryptocurrency trading platform, has become the "official cryptocurrency exchange" of the North American League of Legends Championship Series (LCS) for seven seasons (2021-2027), announced LoL Esports, an entity of Riot Games that manages the marketing of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 225425
• Published on 05/08/21 at 10:20
©  FIGC
Italy: TIMvision (Telecom Italia), title sponsor and broadcaster of the Women's league (2021-2023)

Telecom Italia (TIM) has extended its agreement with FIGC and will continue to hold the naming rights to the Italian Women's Championship (Serie A TIMvision), Women's Cup (Coppa Italia TIMvision) and Women's Supercup (Supercoppa TIMvision) for a further two seasons (2021-2023), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Media
• Article # 225398
• Published on 04/08/21 at 16:40
©  Socios.com
Premier League: Everton FC to launch a Fan Token in partnership with Socios.com (cryptocurrency)

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become an official partner (second level) of Everton FC (Premier League) from 2021-22, announced the club on 03/08/2021. As part of the agreement, the Malta-based company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 225382
• Published on 04/08/21 at 16:00