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©  D.R.
Crypto: partnerships with FTX canceled following the liquidation of the trading platform

Golden States Warriors (NBA), MLB, Tom Brady (NFL, USA), Miami Heat arena (NBA), Naomi Osaka (tennis player, JPN), Shaquille O'Neal (ex-basketballer, USA), Mercedes-AMG Petronas F1 Team... The liquidation of FTX pronounced on 11/11/2022 means the end of sponsorship agreements made by the world's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 270815
• Published on 16/11/22 at 14:40
©  adidas
Qatar 2022: adidas launches first activations including a venue near Paris (FRA) & video campaign

adidas has launched its first activations for the 2022 World Cup in Qatar, including the "Home of Football", a temporary venue in Saint-Denis (on the outskirts of Paris, FRA) and the "Family Reunion" brand campaign featuring its ambassadors, on 15/11/2022, five days before the opening match of the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Marketing - Communication
• Article # 270741
• Published on 16/11/22 at 10:20
©  Nike
Qatar 2022: 9 equipment suppliers, Nike (13 teams) ahead of adidas (7) & an average of €13m per deal

With 13 national federations under contract, Nike is the most represented equipment manufacturer among the 32 teams participating in the 2022 World Cup in Qatar, ahead of adidas (7 teams) and Puma (6). At the 2018 World Cup in Russia, adidas (12 federations under contract) was ahead of Nike (10…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 270736
• Published on 16/11/22 at 09:40
©  Nike
Nike: launch of "Swoosh" a Web3 platform dedicated to the creation & marketing of digital assets

Nike has launched the beta version of its own Web3 platform (a blockchain-powered technology) dedicated to the creation and marketing of digital assets on 14/11/2022. The platform is called Swoosh (welcome.swoosh.nike) and is aimed at athletes, designers, collectors and consumers. "Nike…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 270690
• Published on 15/11/22 at 17:30
©  The Fellow Company
The Fellow Company: "A real place for support on a human level" (Cyril Linette, founder)

"There is a real place for support on a human level. In business transformations, vision and execution are equally important. However, they are never linked, because they are not carried out by the same people. The Fellow Company is about 'like-minded' people who can link the two," said Cyril…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 270558
• Published on 15/11/22 at 10:20
©  LFP
2022-23 Ligue 1 Uber Eats: LFP & Kipsta present the official ball for the second half of the season

The Ligue de Football Professionnel and Kipsta, a sports equipment brand belonging to the Decathlon group, have presented the official Ligue 1 Uber Eats ball, which will be used from Matchday 16 of the 2022-23 season (28/12/2022) until the end of the season, announced the two parties on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 270525
• Published on 14/11/22 at 17:40
©  FIFA
FIFA: Commonwealth Bank "official supporter" of the Women’s World Cup Australia & New Zealand 2023

Commonwealth Bank, an Australian bank based in Sydney (AUS), has become an "official supporter" of the Women's World Cup 2023, announced FIFA on 13/11/2022. The competition will be held from 20/07 to 20/08/2023 in Australia and New Zealand. "CommBank and FIFA will work together on many…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 270497
• Published on 14/11/22 at 14:00
©  FIFA
Qatar 2022: FIFA teams up with four Web3 startups to deliver gamified experiences

FIFA is accelerating its Web3 strategy by collaborating with metaverse and blockchain startups Uplandme, Matchday, Phygtl and AI League, to deliver four gamified digital experiences for the 2022 World Cup in Qatar from 20/11 to 18/12/2022, announced the body on 09/11/2022. "This is a hugely…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 270453
• Published on 14/11/22 at 10:20
©  News Tank
Weekly News Extra (07-10/11/2022)

• Everton FC (Premier League) have been named one of the best companies to work for in the UK. • Real Sociedad (LaLiga Santander) have presented their 2021-22 financial accounts with a turnover of €138m and a net loss of €4.3m • The main dates for the 2023-24 Premier League calendar have been…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 270395
• Published on 10/11/22 at 17:55
©  Eintracht Frankfurt
Eintracht Frankfurt: Indeed (job search platform) extends as main shirt sponsor (2023-2026)

Indeed, an American online job search platform, has extended as a partner and main shirt sponsor of Eintracht Frankfurt (Bundesliga) for three seasons (2023-2026), announced the club on 08/11/2022. The agreement was valued at €7.5m per year over the 2020-2023 cycle. The American brand has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 270385
• Published on 10/11/22 at 17:30