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©  AS Saint-Étienne
AS Saint-Étienne: Casino (supermarkets) extends for a 90th year of partnership in 2022-23

Casino, a French supermarket and mass retail group, has extended as an official partner (second level) of AS Saint-Étienne (Ligue 2 BKT) for the 2022-23 season, the group's 90th year in partnership with the French club, announced both parties on 23/09/2022. "The guiding principle of the 2022-23…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 265203
• Published on 26/09/22 at 17:50
©  D.R.
NFL: Apple Music, title sponsor of the 2023 Super Bowl halftime show by Rihanna (singer)

Apple Music, the audio streaming service run by the American electronics giant, is to take over from PepsiCo as partner and title sponsor of the "Apple Music Super Bowl Halftime Show", the show (concert) held at halftime during the National Football League final, starting with the 2023 edition…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Media
• Article # 265186
• Published on 26/09/22 at 14:00
©  Team8
Tennis: Sunrise, Mercedes, Wilson... Roger Federer's sponsors celebrate his last official match

"Roger Federer ends his illustrious career and begins a new chapter. At the same time, Mercedes-Benz and Roger Federer announce that they will further intensify their long-standing partnership," said Mercedes-Benz, a partner of Roger Federer, on 23/09/2022. The German car manufacturer paid tribute…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Networks
• Article # 265163
• Published on 26/09/22 at 12:30
©  News Tank
Weekly News Extra (19-23/09/2022)

• Euro 2024 football tournament: neither Germany (automatically qualified) nor Russia (suspended because of the war in Ukraine) will take part in the qualifiers, the draw for which will take place in Frankfurt (GER) on Sunday 09/10/2022. • City Football Group (CFG) has completed the acquisition…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 265028
• Published on 23/09/22 at 19:20
©  RFEF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 265025
• Published on 23/09/22 at 17:30
©  Liverpool FC
Premier League: Sorare (NFTs/fantasy league), official partner of Liverpool FC from 2022-23

Sorare, a startup specialised in NFTs bearing the image of players, has expanded its partnership with Liverpool FC (Premier League) to become a global partner (third level) from 2022-23, announced the club on 22/09/2022. The two parties had entered into an initial licensing agreement in 2021…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 264993
• Published on 23/09/22 at 11:40
©  D.R.
Exclusive Think Football 2022: "The World Cup, a cultural event for Uber Eats" (Arnaud Gouénard)

"We see the World Cup more as a cultural event than just a football competition. It is a moment during which all French people come together, a very special time in our country: 1998, 2018... the World Cup is a transgenerational moment. Every French person remembers the evening when France became…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 264927
• Published on 23/09/22 at 11:00
©  Football Australia
Australia/Football: Subway (fast food chain) obtains naming rights to the men's national teams

Subway, an American fast food chain, has acquired the naming rights to the Australian men's football teams, which will be known as the "Subway Socceroos (first team), Subway Olyroos (U23), Subway Young Socceroos (U20) and Subway Joeys (U17)" for a period of three years (2022-2025), announced…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 264918
• Published on 23/09/22 at 10:20
©  FIGC
Italy/FIGC: ITA Airways (airline), official partner of the Italian Football Federation for 2022-2024

The Italian state-owned airline, ITA Airways, has become an official partner of the Federazione Italiana Giuoco Calcio (FIGC) "until 31/12/2024" in order to "develop and promote Italian sport around the world," announced the Italian Football Federation during a press conference at the Federal…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Merchandising - Licensing
• Article # 264881
• Published on 22/09/22 at 16:30
©  FC Inter Milan
Serie A TIM: LeoVegas.News (sports news platform), official partner of FC Inter Milan for 2022-2025

LeoVegas.News, a sports news platform belonging to LeoVegas Group (SWE), has become the official "infotainment partner" (third level) of FC Inter Milan (Serie A TIM) for three seasons (2022-2025), announced the club on 20/09/2022. The agreement is worth an estimated €3m per year.  "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 264746
• Published on 22/09/22 at 09:40