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©  D.R.
Olympique Lyonnais: 2022-23 adidas third shirt in partnership with "Nuits Sonores" (music festival)

adidas and Olympique Lyonnais (Ligue 1 Uber Eats) have announced a partnership with the electronic music festival "Nuits Sonores" in Lyon (FRA) for the club's 2022-23 third shirt, on 04/09/2022. This new shirt is available for the men's team and the women's team (D1 Arkema). With the message…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 263174
• Published on 07/09/22 at 17:00
©  Sorare
NBA: partnership with Sorare (NFTs) and the launch of a fantasy basketball league

Sorare, a startup specialised in NFTs featuring players, has partnered with the National Basketball Association to launch a fantasy basketball league from 2022-23, announced the French sportstech unicorn valued at $4.6bn (€4.6bn) on 07/09/2022. "The first officially licensed, free-to-play…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 263167
• Published on 07/09/22 at 16:20
©  Kosmos Tennis
Tennis: Lexus (car manufacturer), partner and "official car" of the 2022 Davis Cup Finals

Lexus, a car brand from the Japanese car manufacturer Toyota, will continue as a partner and "official car" of the Davis Cup by Rakuten Finals for its 2022 edition, announced Lexus and the group Kosmos, organisers of the competition, on 06/09/2022. As in 2021, Lexus will be responsible for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 263120
• Published on 07/09/22 at 14:40
©  Qatar Airways
Rugby: Qatar Airways, partner of EPCR's European Cups and the BKT United Rugby Championship

Qatar Airways has become the "official airline partner" of European Professional Club Rugby (EPCR) competitions for the South African market and the URC's BKT United Rugby Championship for Western Europe, announced the two European rugby organisations on 04/09/2022. Both partnerships will run for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 262934
• Published on 06/09/22 at 14:50
©  Olympique de Marseille
Olympique de Marseille: partnership with Sorare (NFTs/fantasy league) for 3 seasons (2022-2025)

Sorare, a French startup specialised in NFTs featuring football players, has become an official partner (third level) of Olympique de Marseille (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the club on 05/09/2022. As part of this agreement, "OM fans, collectors and players of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 262869
• Published on 05/09/22 at 17:20
©  UEFA
UEFA: Turkish Airlines becomes a partner of the Champions League from 2022-23

Turkish Airlines has become a partner of the UEFA Champions League from 2022-23, announced UEFA on 05/09/2022. The agreement also includes sponsorship rights for the Super Cup and the Futsal Champions League finals, and the UEFA Youth League (U19 Champions League) finals. "This prestigious…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 262835
• Published on 05/09/22 at 16:20
©  United Rugby Championship
Rugby: BKT (tyres), title sponsor of the United Rugby Championship (ex-Pro 14) for 2022-2025

Balkrishna Industries Ltd, an Indian off-road tyre manufacturer (BtoB), has become the title sponsor of the United Rugby Championship, a league that brings together the provinces of Wales, Ireland, Italy, Scotland and South Africa, for three seasons (2022-2025), announced the organisers of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 262774
• Published on 05/09/22 at 14:40
©  LOSC Lille
LOSC Lille: Teddy Smith (clothing), back shirt sponsor for three seasons (2022-2025)

Teddy Smith, a French clothing brand owned by the Philippe Bouloux Group, has become an official partner (second level) and lower back shirt sponsor of LOSC Lille (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the club on 02/09/2022. The agreement was negotiated by the marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 262744
• Published on 05/09/22 at 12:30
©  LOSC Lille
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 262691
• Published on 02/09/22 at 16:20
©  News Tank
Weekly News Extra (29/08-02/09/2022)

• Kaiyun Sports, a bookmaker operating in the Asian market, has become a main partner and the sleeve sponsor of Aston Villa FC (Premier League) for the 2022-23 season • Toulouse FC and Stade Rennais FC (Ligue 1 Uber Eats) have joined forces with the StadiumGo carpooling platform. • The Premier…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 262665
• Published on 02/09/22 at 15:30