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©  adidas
Qatar 2022: adidas unveils home & away shirts for its 5 qualified partner federations

adidas has unveiled the new home and away shirts for its national teams under contract participating in the 2022 World Cup in Qatar, namely Argentina, Germany, Japan, Mexico and Spain, announced the German equipment manufacturer on 29/08/2022. "adidas saw each federation kit as a canvas for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 262226
• Published on 30/08/22 at 14:50
Paris Saint-Germain: Qatar Airways launches "Fan Travel Packages" (flight+hotel+match)

Qatar Airways, the "official airline" of Paris Saint-Germain (Ligue 1 Uber Eats), has activated its partnership with the club and is offering packages including "match tickets, hotel accommodation and return flights" to fans wishing to attend a home game at the Parc des Princes (Paris, FRA)…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Ticketing, Clubs, …
• Article # 262096
• Published on 29/08/22 at 16:20
©  Audi
Formula 1: Audi (car manufacturer) officially registers as an engine manufacturer from 2026

"I want to officially announce that Audi has officially registered as a Formula 1 PU (Power Unit) manufacturer. So in 2026 we will start racing in F1," said Markus Duessmann, CEO of the German car manufacturer, who spoke on the sidelines of the Belgian Grand Prix Spa-Francorchamps, alongside…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Investment - Shareholding, Marketing - Communication
• Article # 261993
• Published on 26/08/22 at 17:50
©  SPL
Saudi Arabia: Roshn (real estate, PIF), new title sponsor of the Saudi Pro League (€25.5m/season)

Property developer Roshn, wholly owned by the Public Investment Fund (PIF, Saudi Arabia's sovereign wealth fund), has acquired the naming rights to the Saudi Pro League, which becomes the "Roshn Saudi League" for five years, announced the league on 23/08/2022. The total value of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 261989
• Published on 26/08/22 at 17:25
©  News Tank
Weekly News Extra (22-26/08/2022)

• adidas and UEFA have presented the official footballs to be used in the group stages of the men's and women's Champions League in 2022-23. • The Irish OTT platform InStatTV has acquired the exclusive worldwide (Spain and international) broadcasting rights to the Primera RFEF (Spanish third…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 261963
• Published on 26/08/22 at 16:00
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 261865
• Published on 26/08/22 at 10:20
©  EA Sports
Tottenham Hotspur FC: EA Sports (video games), official partner since 2018, extends from 2022-23

EA Sports, an American video game publisher that holds the "FIFA" (video game) license, is extending its partnership with Tottenham Hotspur FC (Premier League) from 2022-23, announced the London club on 24/08/2022. "Electronic Arts Inc. creator of the EA Sports FIFA 23 computer game series…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 261834
• Published on 25/08/22 at 17:00
©  Sorare
Ligue 2 BKT: Sorare (NFTs) partner of 11 clubs, which will be part of a European D2 fantasy league

Sorare has become an exclusive partner of 11 Ligue 2 BKT clubs in 2022-23 and "plans to become a partner of all Ligue 2 clubs in the coming weeks," announced the French startup specialised in NFTs bearing the image of football players, on 25/08/2022. • The clubs concerned by the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Digital, …
• Article # 261794
• Published on 25/08/22 at 14:00
©  LaLiga
LaLiga: Motorola becomes a partner in Mexico, 3rd regional partnership in Latin America in 2022-23

Motorola México, a national subsidiary of the telecommunications company owned by the Chinese Lenovo Group, has become a regional partner of LaLiga Santander for the Mexican market from the 2022-23 season, announced LaLiga on 23/08/2022. The smartphone manufacturer has the status of regional…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 261712
• Published on 24/08/22 at 17:35
©  TCL
Basketball: TCL (televisions, Hong Kong) renews as a major partner of FIBA until 2023

TCL, a manufacturer of electronic equipment including televisions, has renewed its partnership with FIBA for another year, until 2023, announced the Hong Kong-based group on 22/08/2022. This agreement was negotiated by FIBA Marketing, which was born out of the collaboration between Infront and the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 261676
• Published on 24/08/22 at 17:00