Filter by domain
Filter by year
©  FC Schalke 04
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 258720
• Published on 15/07/22 at 17:30
©  News Tank
Weekly News Extra (11-15/07/2022)

• SL Benfica (Liga Portugal Bwin) and Canadian company Clancy have launched a NFT platform dedicated to the Portuguese club. • FIFA has published its third report (2021-22) on the activities of its two independent judicial bodies, the Ethics and Disciplinary Committees. • Former French…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 258700
• Published on 15/07/22 at 17:00
©  Leeds United FC
Premier League: Wish (e-commerce) succeeds Boxt as sleeve sponsor of Leeds United FC for 2022-23

Wish, an American e-commerce platform, has become a partner and sleeve sponsor of Leeds United FC (Premier League) for the 2022-23 season, announced the club on 13/07/2022. "As part of the newly signed one-year deal, Wish branding will appear on the shirt sleeve throughout the season for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258636
• Published on 15/07/22 at 14:30
©  Liverpool FC
Liverpool FC: Standard Chartered (bank) extends as main shirt sponsor until 2026-27 (£50m/season)

The British bank Standard Chartered has extended as a major partner and main shirt sponsor of Liverpool FC (Premier League) for four additional seasons (2023-2027), announced the club on 14/07/2022. The annual sponsorship fee will be increased to £50m (€59.1m), the most expensive agreement in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 258657
• Published on 15/07/22 at 12:00
©  Santander X
CSR: Formula One Group enters a sustainability-focused partnership with Banco Santander (ESP, bank)

Banco Santander has entered into a collaboration agreement with Formula One Group for three years (2022-2025) "to promote various sustainability initiatives that contribute to the sustainable development in the automotive industry," announced the Spanish banking group on 12/07/2022. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 258618
• Published on 15/07/22 at 11:00
©  Real Madrid CF
LaLiga Santander: BMW succeeds Audi as Real Madrid's mobililty partner from 2022-23

BMW España, the German car manufacturer's Spanish subsidiary, has become a global sponsor (second level) of Real Madrid CF (LaLiga Santander) from 2022-23, announced the Madrid club on 13/07/2022. "The Real Madrid men's and women's football and basketball first teams, together with their…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258572
• Published on 13/07/22 at 16:35
News Tank Football: Bastille Day, a national holiday in France on Thursday 14/07/2022

Bastille Day, a French national holiday celebrated each year to commemorate the Storming of the Bastille (a medieval fortress in Paris, which became a prison for upper-class members of French society who opposed King Louis XIV and was later used by Louis XV and XVI to hold prisoners from varied…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Media Audiences, Marketing - Communication, …
• Article # 258486
• Published on 13/07/22 at 14:00
©  FC Inter Milan
FC Inter Milan: DigitalBits (crypto) succeeds Socios.com (fan tokens) as main shirt sponsor

Zytara Labs, a subsidiary of US fintech company Zytara Inc specialised in banking services and digital assets (tokens, NFTs, etc.), has extended its partnership with FC Inter Milan (Serie A TIM) and become a main shirt sponsor via its blockchain brand DigitalBits from 2022-23, announced the club…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 258460
• Published on 13/07/22 at 11:00
©  UD Almeria
LaLiga Santander: Castore succeeds Puma as equipment supplier of UD Almería from 2022-23

British brand Castore has become the official equipment supplier of UD Almería from 2022-23 and for several seasons, announced the club that has been promoted to LaLiga Santander for the upcoming season, on 12/07/2022. The agreement covers the supply of all UD Almería's kit (match kits and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 258450
• Published on 13/07/22 at 10:20
©  Olympique de Marseille
Olympique de Marseille: ParionsSport (FDJ) renews as a partner & shoulder sponsor (2022-2025)

ParionsSport, a sports betting brand belonging to the operator La Française des Jeux (FDJ), has extended as a premium partner (second level) and shoulder sponsor of Olympique de Marseille (Ligue 1 Uber Eats) for three additional seasons (2022-2025), announced the club on 12/07/2022. "The brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258370
• Published on 12/07/22 at 14:40