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Premier League: W88 (sports betting), main shirt sponsor of Fulham FC for the 2022-23 season

W88, an online sports betting and gambling operator active in Asia, has become a partner and main shirt sponsor of Fulham FC (promoted to the Premier League) for the 2022-23 season, announced the club on 25/07/2022. The agreement covers the club's men's and women's teams and constitutes a "record…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 259734
• Published on 26/07/22 at 11:40

TSG 1899 Hoffenheim: Hep Global (solar energy), sleeve sponsor for three seasons (2022-2025)

Hep Global, a German solar energy producer, has extended its partnership with TSG 1899 Hoffenheim (Bundesliga) and become its sleeve sponsor for three seasons (2022-2025), announced the club on 23/07/2022. The German group had initially become the club's partner and sleeve sponsor for DFB-Pokal…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 259656
• Published on 25/07/22 at 16:00

Cycling: Ville de Paris to become the main partner of the French team B&B Hotels-KTM

The Ville de Paris (City of Paris) will become the main partner of the B&B Hotels - KTM cycling team (UCI Pro Team) founded by Jérôme Pineau in 2018 (under the name Vital Concept), on the occasion of the arrival of the 2022 Tour de France on 25/07/2022. Pending the arrival of a major private…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 259588
• Published on 25/07/22 at 11:20

Weekly News Extra (18-22/07/2022)

• Fatma Samoura, secretary general of FIFA, was in Sydney (AUS) on 20/07/2022, one year to the day before the opening match of the Women's World Cup 2023 co-hosted by Australia and New Zealand. • FC Barcelona (LaLiga Santander) have launched the first NFT of their "In a Way, Immortal" collection…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 259497
• Published on 22/07/22 at 17:40

Formula 1: ALL (Accor), official partner of BWT Alpine F1 Team from 2022

Accor, through its lifestyle program ALL (Accor Live Limitless), has become an official partner of BWT Alpine F1 Team (Formula 1), announced the French team on 21/07/2022. The agreement will be inaugurated during Formula 1's Lenovo Grand Prix de France 2022, which will take place at the Paul…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 259477
• Published on 22/07/22 at 17:15

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 259485
• Published on 22/07/22 at 16:20

Paris 2024: Banque Populaire and Caisse d'Epargne (BPCE), official partners of the torch relays

Banques Populaires and Caisses d'Epargne have become presenting partners of the Paris 2024 Olympic and Paralympic Torch Relays, according to Groupe BPCE, premium partner of the Paris 2024 Olympic Games since January 2019, on 21/07/2022. "By becoming a partner of the Paris 2024 Torch Relays…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 259407
• Published on 22/07/22 at 11:40

Rugby: after RC Toulon, Socios.com to launch fan tokens for three English Premiership clubs

Socios.com, a cryptocurrency blockchain platform owned by ChiliZ and Mediarex Sports & Entertainment, has become a partner of three English Gallagher Premiership Rugby clubs (Harlequins FC, Leicester Tigers and Saracens RFC), announced the Maltese platform on 18/07/2022. As part of these…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 259413
• Published on 22/07/22 at 10:20

Bundesliga: PreZero (waste management), official supplier of RB Leipzig for 2022-2024

PreZero, a waste management company belonging to the Schwarz Group (Lidl / Kaufland), has become an official supplier (fourth level) of RB Leipzig (Bundesliga) for two seasons (2022-2024), announced the club on 20/07/2022. As part of the partnership, the German group will aim to optimise the…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 259363
• Published on 21/07/22 at 17:20

France 2023: Legends (service provider) named official retail partner for the Rugby World Cup

Legends, an American service provider (global planning, sales, partnerships, hospitality, merchandise, and technology solutions), has been named as the "official retail partner and operator" for the Rugby World Cup France (from 08/09 to 28/10/2023), announced World Rugby on 20/07/2022. The…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 259254
• Published on 21/07/22 at 11:00