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©  LCL
Tour de France 2022: 51 partners, €2.28m in funding for an event followed by 73% of French people

The Tour de France 2022 organised by Amaury Sport Organisation and won by Danish rider Jonas Vingegaard (Jumbo-Visma, NED) was broadcast in France, in its entirety, by the France Télévisions channels and the Eurosport pay-TV channels from 01 to 24/07/2021. 41.5 million French people, "i.e. 73…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Activation, Agencies, …
• Article # 259998
• Published on 28/07/22 at 12:30
©  D.R.
News Tank Football: Victor Bertin departs to become head of economic transformation at the CNOSF

Victor Bertin, analyst and writer at News Tank Football/News Tank Sport since March 2016, has left our strategic information agency to take up the position of head of economic transformation at the CNOSF, on 25/07/2022. Initially in charge of media content within our platform for ecosystem…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Employment - training, Authorities, …
• Article # 259994
• Published on 28/07/22 at 11:00
©  Stade de Reims
Ligue 1 Uber Eats: Royaltiz (crypto), back shirt sponsor of Stade de Reims for 2022-23

Royaltiz, a French startup specialised in investment and crypto-assets, has become a major partner (first level) and back shirt sponsor of Stade de Reims (Ligue 1 Uber Eats) for the 2022-23 season, announced the club on 22/07/2022. "The partnership between Stade de Reims and Royaltiz covers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 259991
• Published on 28/07/22 at 10:20
©  SSC Napoli
Serie A TIM: SSC Napoli to continue producing shirts in partnership with Emporio Armani in 2022-23

Emporio Armani (EA7), a sports brand belonging to the Italian clothing group Giorgio Armani, has extended as a main partner (first level) and technical sponsor of SSC Napoli (Serie A TIM) for the 2022-23 season, announced the club on 27/07/2022. As part of the agreement, the Neapolitan club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 259958
• Published on 27/07/22 at 17:20
©  World Rugby
Rugby: Emirates extends as a worldwide partner of World Rugby and will be a sponsor of France 2023

Emirates, an Emirati airline, has extended its role as a worldwide partner of World Rugby (first level) for an additional five years (2023-2027), announced the world governing body on 27/07/2022. The agreement covers the 2023 World Cup in France and the 2027 World Cup in Australia, for which…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 259926
• Published on 27/07/22 at 15:30
©  Juventus FC
Serie A TIM: EA Sports succeeds Konami as official gaming partner of Juventus FC from 2022-23

EA Sports, an American video game publisher belonging to the Electronic Arts group, has become an official partner (third level) of Juventus FC (Serie A TIM) as part of an "exclusive multi-year collaboration," announced the club on 25/07/2022. The agreement begins with the release of FIFA 23, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 259896
• Published on 27/07/22 at 11:45
©  LFP
LFP: a special ball designed by Kipsta unveiled for the Trophée des Champions (Tel Aviv, 31/07/2022)

The Ligue de Football Professionnel and Kipsta a sports equipment brand belonging to Decathlon, have unveiled a specially designed ball for the 2022 edition of the Trophée des Champions on 26/07/2022. The match will oppose Paris Saint-Germain (2021-22 Ligue 1 Uber Eats champions) versus FC Nantes…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 259847
• Published on 27/07/22 at 09:40
©  Equipe d'Angleterre féminine
Women's Euro 2022: head-to-head England - Sweden (semi-final) in Sheffield (ENG) on 26/07/2022

England, ranked eighth in the FIFA rankings, host second-placed Sweden in the UEFA Women's Euro 2022 semi-finals on Tuesday 26/07/2022 (kick-off at 20:00 local time, 21:00 CET) at Bramall Lane Stadium (32,050 capacity) in Sheffield, England. The Football Association posted a turnover of £443m…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Finance, Social Networks, …
• Article # 259816
• Published on 26/07/22 at 17:50
©  Intersport
Olympique de Marseille: Intersport extends as an official partner for 3 seasons (2022-2025)

Intersport, a Swiss sporting goods retail group, has extended its partnership with Olympique de Marseille (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the club on 26/07/2022. Intersport has been involved with the French club since the 2009-10 season. "For the next three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 259772
• Published on 26/07/22 at 14:40
©  Manchester City FC
Premier League: Acronis (cyber security) extends partnership with Manchester City FC

Acronis, a Singaporean company with headquarters in Schaffhausen (SUI), specialised in computer storage and data protection, has extended its agreement with Manchester City FC (Premier League) and become "official cyber protection partner," announced the club on 25/07/2022. Acronis has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 259740
• Published on 26/07/22 at 14:00