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©  1. FC Union Berlin
Bundesliga: Comedy Central (TV channel), sleeve sponsor of Union Berlin for two years (2022-2024)

Comedy Central, a television channel available in Germany and owned by the US conglomerate Paramount, has extended its partnership with 1. FC Union Berlin (Bundesliga) for two additional seasons (2022-24), announced the German club on 21/06/2022. Comedy Central will become the sleeve sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Media
• Article # 256161
• Published on 23/06/22 at 15:30
©  Ineos
Ineos: ambassador Eliud Kipchoge's sports academy in Kenya expanded to include cycling

Ineos is expanding the scope of its ambassador Eliud Kipchoge's dedicated athletics training camp based in Kaptagat, Kenya, "towards a wider kind of sports academy," announced the chemicals company on 22/06/2022. Ineos extended its commitment to the Kenyan athlete, a double Olympic marathon…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 256109
• Published on 23/06/22 at 11:40
©  Paris 2024
Paris 2024: Carrefour, fifth premium partner of the Olympic and Paralympic Games

Carrefour, a French supermarket group, has become a premium partner (first level) of the Paris 2024 Olympic and Paralympic Games, announced the two parties on 22/06/2022. Carrefour is the fifth premium partner after Groupe BPCE, EDF, Orange and Sanofi. The value of this agreement is less than…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 255995
• Published on 22/06/22 at 15:35
©  D.R.
Crystal Palace FC: Macron succeeds Puma as equipment supplier from 2022-23

Marcon will once again be the official equipment supplier of Crystal Palace FC (Premier League) from the 2022-23 season as part of a multi-year contract, announced the English club on 21/06/2022. The Italian brand previously supplied Crystal Palace's kit for the 2014-2018 cycle. Macron will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 255951
• Published on 22/06/22 at 12:06
©  AFC Ajax
Eredivise: Unibet (betting), official partner of AFC Ajax as part of a "multi-year agreement"

Unibet, a Maltese sports betting and online gambling operator belonging to Kindred Group, has become an official partner of AFC Ajax (Eredivisie) as part of a "multi-year agreement effective immediately," announced the Dutch club on 21/06/2021. The bookmaker has the status of "partner", the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 255781
• Published on 21/06/22 at 12:05
©  FC Schalke 04
FC Schalke 04: HRS (hotel reservations), training kit sponsor for the next 3 years (2022-2025)

HRS (Hotel Reservation Service), a global company based in Cologne, specialised in hotel bookings, has become a training and warm-up kit sponsor of FC Schalke 04 (Bundesliga) "for the next three years," announced the club on 20/06/2022. As part of the agreement, FC Schalke fans will be able to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 255673
• Published on 20/06/22 at 16:10
©  FIFA
Qatar 2022: Frito-Lay North America (snacks, PepsiCo), third regional supporter for North America

Frito-Lay North America, a subsidiary of the American group PepsiCo specialised in snacks, has become a North American regional supporter of the 2022 World Cup in Qatar, announced FIFA on 17/06/2022. This is the ninth regional supporter (third level) of Qatar 2022 and the third partnership for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 255666
• Published on 20/06/22 at 14:50
©  News Tank
Weekly News Extra (13-17/06/2022)

• The American group Friedkin, owner of AS Roma (Serie A TIM), has launched a public tender offer on 13/06/2022 (until 08/07/2022) in order to recover as many of the club's shares as possible that it does not already own, and to take the club off the stock market. • The Football Association has…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 255540
• Published on 17/06/22 at 18:25
©  Errea
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 255460
• Published on 17/06/22 at 17:35
©  Sportfive
Ligue 2 BKT: Hummel succeeds Le Coq Sportif as equipment supplier of AS Saint-Étienne (2022-2027)

The Danish brand Hummel has become the official equipment supplier of AS Saint-Étienne (relegated to Ligue 2 BKT for the 2022-23 season) for five seasons (2022-2027), announced the club on 16/06/2022. The agreement was negotiated by the marketing agency Sportfive. Hummel will supply the match…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 255412
• Published on 17/06/22 at 11:00