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©  D.R.
US Open: Babolat, Nike, BMW... Carlos Alcaraz's sponsors celebrate his first Grand Slam title

French tennis equipment supplier Babolat has celebrated the first Grand Slam title won by Carlos Alcaraz (19), at the US Open 2022, with the word "Magn1fico" on its social networks on 11/09/2022. The Spanish tennis player won the final versus Norwegian Casper Ruud (6-4, 2-6, 7-6(1), 6-3). This…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Networks
• Article # 263611
• Published on 12/09/22 at 15:30
©  News Tank
Weekly News Extra (05-09/09/2022)

• SL Benfica (Liga Portugal Bwin) posted revenues of €169.3m for the 2021-22 financial year, a figure never before achieved for the Portuguese club, which nevertheless posted a net loss of €35m. • The German Professional Football League (DFL) has recommended that its 36 clubs set a target of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 263514
• Published on 12/09/22 at 11:40
©  Juventus FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 263463
• Published on 09/09/22 at 16:20
©  NTF / NTS
Think Football 2022: World Cup & French football on the programme (FFF headquarters, 04/10/2022)

The sixth edition of Think Football, an annual event organised by News Tank Football since 2017, will take place on Tuesday 04/10/2022 in the auditorium of the French Football Federation in Paris (FRA). The event will be held entirely in French. After a 2021 edition held entirely by…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 263390
• Published on 09/09/22 at 14:40
©  Manchester City
Manchester City FC: LeoVegas (sports betting) betting partner in Europe & Canada from 2022-23

LeoVegas Group, a Swedish sports betting and online casino brand, has become a betting partner of Manchester City FC (Premier League) in Europe and Canada, from the 2022-23 season, announced the English club on 09/08/2022. LeoVegas has the status of official regional partner, the second level…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Stadiums
• Article # 263345
• Published on 08/09/22 at 17:55
©  D.R.
Sponsorship: Cazoo, shirt sponsor of Marseille & Lille, ends operations in Europe (outside the UK)

"Cazoo intends to commence an orderly wind down of its operations in Germany and Spain and is in consultation with its employee representatives in France and Italy," said the British online used car retailer on 08/09/2022. The company "will facilitate a structured closure for its customers…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Finance, Essentials Sponsors & Partners
• Article # 263336
• Published on 08/09/22 at 15:55
©  UEFA
UEFA: fundraising campaign launched in partnership with Mastercard to support children in poverty

Mastercard has activated its partnership with UEFA and is launching, with the support of its Foundation, a fundraising campaign in favour of the NGO Save the Children aimed at helping "children in poverty realise their potential through the power of football, other sports and educational…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 263261
• Published on 08/09/22 at 14:00
©  Manchester United FC
Premier League: Therabody (wellness), global partner of Manchester United FC from 2022-23

Therabody, a US-based company specialised in percussive massage devices and wellness programmes, has extended its partnership with Manchester United FC (Premier League) to become a global partner (second level) as part of a "multi-year agreement" from 2022-23, announced the club on 07/09/2022…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 263250
• Published on 08/09/22 at 11:40
©  D.R.
Basketball/Football: Heetch (VTC), "youth partner" of Paris Basketball and Red Star FC

Heetch, a French Taxi platform, has become the "youth partner" of Paris Basketball (Betclic Elite) in 2022-23, announced the French group on 06/09/2022. Heetch has also renewed its partnership with Red Star FC (National) for a third consecutive season. Heetch will be featured on the shirts of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 263154
• Published on 08/09/22 at 09:40
©  AS Monaco FC
AS Monaco FC: Peace and Sport (NGO), back shirt sponsor for European Cup matches in 2022-23

Peace and Sport, a Monaco-based NGO working to promote peace through sport, has become a "charity partner" and back shirt sponsor of AS Monaco FC (Ligue 1 Uber Eats) for 2022-23 European Cup matches, announced the club on 07/09/2022. "AS Monaco aims to spread the message of Peace and Sport and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 263185
• Published on 07/09/22 at 17:35