Filter by domain
Filter by year
©  LoL Esports
esports: Tiffany & Co (LVMH), to make the new trophy for the LoL World Championship 2022

Tiffany & Co, an American jewellery company owned by the French group LVMH, is collaborating with Riot Games to craft a new trophy for the winner of the League of Legends World Championship ("Worlds"), announced LoL Esports, the US publisher's entity that manages the marketing of its esports…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 261680
• Published on 24/08/22 at 15:30
©  Red Bull
Red Bull: video of a race between Max Verstrappen & 3 Belgian athletes ahead of Belgian Grand Prix

Red Bull has activated its partnerships with four of its brand ambassadors, including Dutch driver Max Verstrappen and three Belgian athletes, by featuring them in a video clip entitled "From sim to reality" on 22/08/2022. The seven-minute video, "shot almost entirely in Belgium", is being…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication
• Article # 261646
• Published on 24/08/22 at 11:00
©  Qatar Airways
Triathlon: Qatar Airways, global partner of The Ironman Group (triathlons) until 2025

Qatar Airways has become a global partner of The Ironman Group, a company specialised in public events such as triathlons, running and mountain biking, for the 2022-2025 cycle, announced the airline on 22/08/2022. Qatar Airways will acquire the naming rights for the Ironman Maryland (USA…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 261573
• Published on 23/08/22 at 17:00
©  adias
adidas: Kasper Rorsted to step down as CEO in 2023, 3 years before the end of his contract

Kasper Rorsted (60) and the supervisory board of adidas AG have "mutual agreed" that the Dane will step down as CEO "during the course of 2023," announced the German equipment manufacturer on 22/08/2022. "The search for a succession has started. Kasper Rorsted will remain CEO until a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 261538
• Published on 23/08/22 at 14:00
©  D.R.
US Open: La Roche-Posay (dermatological Lab, L'Oréal), "official sunscreen partner" from 2022

La Roche-Posay, a dermatological laboratory belonging to the French cosmetics group L'Oréal, has become a partner of the US Open from the 2022 edition, announced the USTA on 22/08/2022. The French brand thus becomes the first "official sunscreen partner" of the Grand Slam tournament. La…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 261541
• Published on 23/08/22 at 12:30
©  FC Inter Milan
Inter Milan: Hisense (electronics, CHN) strengthens sponsorship portfolio (PSG, FIFA, UEFA, etc.)

Hisense Italia, a national subsidiary of the Chinese industrial manufacturer of home goods (TVs, audio, appliances), has become an official partner (third level) of FC Inter Milan (Serie A TIM) for three seasons (2022-2025), announced the club on 19/08/2022. "The partnership with Inter will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 261372
• Published on 22/08/22 at 10:20
©  News Tank
Weekly News Extra (15-19/08/2022)

• 416 tests were conducted and no cases of doping were found before or during the 2022 Women's Euro won by England, according to UEFA on 16/08/2022. • The Glazer family, owners of Manchester United FC (Premier League), are considering opening up the club's capital to a new minority shareholder…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 261341
• Published on 19/08/22 at 17:55
©  FC Bayern
Bundesliga: Libertex (trading), "golden partner" of FC Bayern Munich for 3 seasons (2022-2025)

Libertex, a trading application developed by the Cypriot company Indication Investments Ltd, has become a partner of FC Bayern Munich (Bundesliga) for three seasons (2022-2025), announced the German club on 19/08/2022. Libertex has the status of "gold partner", the third level in FC Bayern's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 261351
• Published on 19/08/22 at 17:35
©  Arsenal FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 261334
• Published on 19/08/22 at 16:00
©  OGC Nice
OGC Nice: Crédit Agricole extends as a partner and supports the club's territorial commitments

Crédit Agricole Provence Côte d'Azur (PCA), a regional branch of the French banking group, has renewed its partnership with OGC Nice (Ligue 1 Uber Eats) for the 2022-23 season, announced the club on 16/08/2022. Crédit Agricole, which has been a partner of OGC Nice since 2013-14, benefits from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 261316
• Published on 19/08/22 at 14:00