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©  UEFA
UEFA: AXA "global partner" of Women's Euro 2025 & sponsor of the 2,500-strong volunteer programme

French insurer AXA has become a global partner of UEFA Women's Euro 2025, which will be contested by 16 teams in eight Swiss cities from 02 to 27/07/2025, announced UEFA on 24/05/2024. As part of the agreement, AXA will sponsor the competition's programme for 2,500 volunteers. The insurance…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 325884
• Published on 24/05/24 at 13:00
©  UEFA
UEFA: Hankook (tyres) renews as a partner of the Europa League & Conference League (2024-2027)

Hankook, a South Korean tyre manufacturer, has renewed its partnership with the Europa League and the Conference League for three seasons (2024-2027), announced UEFA on 23/05/2024. Through this agreement, the group will also promote its iON (for both competitions) and Laufenn (only in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 325818
• Published on 24/05/24 at 08:46
©  D.R.
esports: Contiental (tyres) official supplier to the French League of Legends (LFL) for 3 months

Continental France, a national subsidiary of the German tyre manufacturer, has become a partner of the French League of Legends (LFL) for its Summer Split 2024 (the "summer segment" which begins on 22/05), i.e. for a period of three months, announced Webedia, co-producer of the competition with…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Sponsors - Partners, …
• Article # 325622
• Published on 23/05/24 at 09:20
©  SponsorUnited
NBA: $1.5bn in sponsorship revenue generated in 2023-24, up 7% (SponsorUnited study)

The National Basketball Association (NBA) and its franchises generated $1.5bn (€1.38bn) in sponsorship revenue over the 2023-24 regular season, up 7% ($1.4bn) on 2022-23 and 77% on 2020-21 ($850m), according to a study by the US agency SponsorUnited published on 21/05/2023. "This growth in…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Sponsors - Partners
• Article # 325618
• Published on 23/05/24 at 08:40
©  PIF
Women's tennis: after the ATP, the Public Investment Fund (KSA) joins forces with the WTA from 2024

The Public Investment Fund (PIF) of Saudi Arabia has become a global partner (2nd level) of the Women’s Tennis Association from 2024 as part of a multi-year agreement, announced the WTA on 20/05/2024. As part of this agreement, the PIF becomes the first ever partner of the "PIF WTA" rankings…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 325405
• Published on 21/05/24 at 15:50
©  Aston Villa FC
Aston Villa FC: adidas to succeed Castore as equipment supplier from 2024-25

The German brand adidas is to become the official equipment supplier of Aston Villa FC (Premier League) as part of a "multi-year partnership" from the 2024-25 season, announced the club on 20/05/2024. The German equipment manufacturer succeeds the British brand Castore, which signed a contract…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 325342
• Published on 21/05/24 at 13:00
©  D.R.
Weekly News Extra (13-17/05/2024)

• The Allianz Arena (75,000 capacity) home of FC Bayern Munich (Bundesliga) will host the NFL regular season game between the New York Giants and the Carolina Panthers on 10/11/2024. • Former England international David Beckham (England) has become an ambassador for Boss (fragrances and…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 325229
• Published on 17/05/24 at 16:55
©  FIGC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 325220
• Published on 17/05/24 at 15:20
©  Panini
France/Image rights: UNFP & Panini vindicated, but ordered to compensate 4 players

"The UNFP welcomes the decisions handed down by the Paris Court of First Instance on 15/05/2024 which, as the Aix-en-Provence Court of Appeal had already done in its "Moulin à huile" ruling in 2004, confirm that it is perfectly entitled to exploit the collective image rights of professional…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Judicial, Legal, …
• Article # 325178
• Published on 17/05/24 at 14:20
©  AS Monaco
AS Monaco: Roche Bobois (furniture) extends as an official partner until 2024-25

Roche Bobois, a high-end French home furnishings and decoration brand, has extended its partnership with AS Monaco FC (Ligue 1 Uber Eats) until 2024-25, announced the club on 16/05/2024. The brand has been a partner of the club since the 2023-24 season. The collaboration continues to take shape…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners, …
• Article # 325105
• Published on 16/05/24 at 17:00