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©  Real Madrid CF
LALIGA EA Sports: Abbott (nutrition) extends as a global partner of Real Madrid CF until 2027

Abbott, an American pharmaceutical company and global partner of Real Madrid CF (LALIGA EA Sports) for the 2021-2024 cycle, has extended its collaboration with the club until 2026-27, announced the two parties on 04/03/2024. Abbot retains the title of "health sciences and nutrition partner" of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Sponsors - Partners
• Article # 317115
• Published on 04/03/24 at 16:00
©  NTF
News Tank Football: interviews published in February 2024

• "My view of football is not as a sport, but rather as a cultural phenomenon that expands beyond what's happening on the pitch. Sometimes it's more entertainment, sometimes it's a source of identity. We're doing so many things as a club because we understand ourselves sort of like a community…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 317015
• Published on 04/03/24 at 09:20
©  News Tank
Weekly News Extra (26/02-01/03/2024)

• The American bank Chase has become an official partner of the English (The FA), Irish (FAI), Welsh (FAW) and Scottish (Scottish FA) football associations for four years (2024-2027), on 28/02/2024. • Herbert Hainer, president of FC Bayern Munich (Bundesliga), has been reappointed chairman of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 316943
• Published on 01/03/24 at 16:10
©  Burnley FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 316917
• Published on 01/03/24 at 14:30
©  FC Barcelone
FC Barcelona: Cupra (car manufacturer, ESP) extends as global partner for 5 seasons (2024-2029)

Cupra, a Spanish car manufacturer belonging to the German group Volkswagen, has extended its partnership with FC Barcelona (LALIGA EA Sports) as its "automotive and mobility" partner and "official car" for an additional five seasons (2024-2029), announced the Catalan club on 29/02/2024. Cupra…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs
• Article # 316863
• Published on 01/03/24 at 08:40
©  Formula One Group
Formula 1: start of the 2024 season with the first of 24 Grands Prix in Bahrain from 29/02 to 02/03

The 2024 Formula 1 World Championship season, which will see Dutchman Max Verstappen and his team Oracle Red Bull Racing defend their titles for the third consecutive season, kicks off with the Gulf Air Bahrain Grand Prix at the Sakhir International Circuit from Thursday 29/92 to Saturday…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 316786
• Published on 29/02/24 at 14:30
©  ATP
Tennis: strategic partnership between the ATP & the Saudi Arabian Public Investment Fund (PIF)

The Association of Tennis Professionals and the Saudi Arabian Public Investment Fund (PIF) have signed a "multi-year strategic partnership" on 28/02/2024. The Saudi sovereign wealth fund will become a "platinum partner", the second level in the ATP's sponsorship hierarchy. As part of the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 316774
• Published on 29/02/24 at 13:40
©  Borussia Dortmund
Borussia Dortmund: a "long-term" partnership with Legends (USA) to build a new e-commerce platform

Borussia Dortmund (Bundesliga) has entered into a long-term agreement with the American agency Legends in order to "build an innovative e-commerce platform," announced the club on 28/02/2024. As part of this agreement, "Legends' global merchandise division will work closely with the BVB…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 316755
• Published on 29/02/24 at 10:00
©  AS Roma
Serie A TIM: JD Sports (distributor) official retail partner of AS Roma from the 2024-25 season

JD Sports, a British sporting goods retailer, has become an official partner of AS Roma (Serie A TIM) as part of a "multi-year agreement" from the 2024-25 season, announced the club on 28/02/2024. As the club's "official retail partner", JD Sports has the third level in its sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 316753
• Published on 29/02/24 at 08:40
©  D.R.
Lega Serie A: renewal of agreement with ISG to display location-based advertising at matches

Lega Serie A has renewed its agreement with British company ISG (Interregional Sports Group) for the display of geolocated virtual advertising at matches organised by the Italian governing body, announced following its general meeting on 26/02/2024. According to Italian media reports, the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 316673
• Published on 28/02/24 at 16:20