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©  Olympique de Marseille
Olympique de Marseille: Soleio & DualSun solar energy partners of the "Treizième Homme" programme

Soleio and DualSun, two companies specialised in solar energy and based in Bouches-du-Rhône (FRA), have become partners in Olympique de Marseille's (Ligue 1 Uber Eats) "Treizième Homme" (Thirteenth Man) CSR programme, announced the club on 13/02/2024. The two companies will equip the Centre…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Sponsors - Partners
• Article # 315196
• Published on 14/02/24 at 14:30

©  Saudi Pro League
Saudi Arabia: PepsiCo (agrifood, USA) partner of the Roshn Saudi League (2023-2025)

PepsiCo, an American food and beverage group, has become a "gold partner" (2nd level) of the Roshn Saudi League (RSL) for two seasons (2023-2025), announced the League on 12/02/2024. Four of the group's brands are involved in the agreement: Pepsi becomes the "official soft drinks partner" of…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 315078
• Published on 13/02/24 at 17:10

©  Tour Colombia
Cycling: LALIGA sponsor of the best foreign rider's jersey for the 2024 edition of the Tour Colombia

LALIGA, the Spanish professional football league, has become a partner of the Colombian Cycling Federation and sponsor of the jersey awarded to the best foreign rider in the 2024 edition of the Tour Colombia (run from 06 to 11/02/2024). Each stage of the fourth edition of this event, which is…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 315023
• Published on 13/02/24 at 15:50

©  D.R.
Asics: a turnover of €3.6bn (+17.7%) in 2023, including a record €920m in the EMEA market

The Asics group posted a turnover of ¥570.4bn (€3.6bn) in fiscal year 2023 (01/01 to 31/12/2023), up 17.7% on fiscal year 2022 (¥484.6bn/€3.4bn), announced the Japanese equipment manufacturer on 09/02/2024. Asics posted an operating profit of ¥54.2bn over the period (€347m), 59.4% higher than…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 315008
• Published on 13/02/24 at 15:20

©  Club Atlético de Madrid
LALIGA EA Sports: Iryo (high-speed train) official partner of Club Atlético de Madrid until 2024-25

Iryo, a high-speed train offering from the private Spanish rail operator Intermodalidad de Levante, has become an official partner of Club Atlético de Madrid (LALIGA EA Sports) for two seasons, until the end of 2024-25, announced the club on 10/02/2024. Iryo has the status of official partner…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 314915
• Published on 12/02/24 at 16:30

©  UEFA
2023-24 Champions League: adidas & UEFA present the "UCL Pro Ball London" for the knockout stages

adidas and UEFA have unveiled the "UCL Pro Ball London" the official match ball for the 2023-24 Champions League knockout stages, on 12/02/2024. The ball will be used from the Round of 16, scheduled for 13, 14 (first legs), 20 and 21/02/2024 (second legs). The final of the competition will be…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 314881
• Published on 12/02/24 at 14:30

©  UEFA
UEFA: Just Eat Takeaway.com extends as a partner of the European Cups for the 2024-2027 cycle

Just Eat Takeaway.com, a Dutch food delivery service, has extended its partnership with the UEFA Champions League, Europa League and Europa Conference League for an additional three seasons (2024-2027), announced UEFA on 12/02/2024. As for the previous cycle (2021-2024), this renewed agreement…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 314857
• Published on 12/02/24 at 13:00

©  News Tank
Weekly News Extra (05-09/02/2024)

• "FIFA wishes to clarify that reports of the so-called 'blue card' (temporary exclusion of a player) at elite levels of football are incorrect and premature," said the International Federation on 08/02/2024, reacting to article in the British media according to which the IFAB was considering…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 314747
• Published on 09/02/24 at 16:30

©  Real Madrid CF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 314727
• Published on 09/02/24 at 13:40

©  Emirates
Basketball: Emirates (airline) partner of the NBA & title sponsor of the Emirates NBA Cup

Emirates has become an official partner of the National Basketball Association from the 2023-24 season, announced the body on 08/02/2024. The airline will also acquire the naming rights to the Emirates NBA Cup (the official tournament introduced by the NBA in 2023-24) from the 2024-25…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 314622
• Published on 08/02/24 at 16:35

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