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©  D.R.
Distribution: Intersport France to handle Spanish & Portuguese markets within a "southern European hub"

Intersport France, a branch of Intersport International Corporation (IIC, the entity that brings together all Intersport's activities) for the French and Belgian markets, has been tasked with structuring a "southern European hub" in addition to the management of the Spanish and Portuguese markets…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, International development, Marketing - Communication, …
• Article # 418654
• Published on 07/11/25 at 13:55
©  Corinne Dubreuil/ATP Tour
ATP: partnership extended with Lexus (Toyota), content collaboration with Spotify & a new logo

Lexus, a premium car brand belonging to Japanese car manufacturer Toyota, has extended its role as "Platinum Partner" and "Official Car" of the Association of Tennis Professionals for a further three seasons (2026-2028), announced the world governing body on 06/11/2025. Under the terms of the…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 418646
• Published on 07/11/25 at 13:20
©  Social Football Summit
Social Football Summit: "Combining networking, business & innovation" (Gianfilippo Valentini, founder)

"The Social Football Summit has become much more than just a football conference. It is a true ecosystem where institutions, clubs, companies, and professionals meet, share knowledge, and create opportunities. Our main strength lies in our ability to combine networking, business, and innovation in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 418533
• Published on 07/11/25 at 08:40
©  Paris Saint-Germain
Ligue 1: Potel et Chabot (caterin, Accor) official partner of Paris SG for 3 seasons (2025-2028)

Potel et Chabot, a French events catering group, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons (2025-2028), announced the club on 06/11/2025. "Through its emblematic brands Potel et Chabot, Saintclair and Dalloyau, Groupe Potel et Chabot will bring…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 418454
• Published on 06/11/25 at 14:30
©  DFB
Germany: Zalando (fashion & lifestyle) becomes a main partner of the DFB for five years (2025-2030)

Zalando, a German online retailer specialised in shoes, fashion and beauty products, has become a main partner of the Deutscher Fussball Bund (DFB) and the German national teams (men's, women's & youth) for five seasons (2025-2030), announced the two partners on 06/11/2025. Zalando thus joins…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Activation, …
• Article # 418453
• Published on 06/11/25 at 13:40
©  Formula One Group
Formula 1: Heineken extends as sponsor beyond 2025 & acquires naming rights to 3 Grands Prix per season

Dutch beer brand Heineken will continue as a global partner of Formula One Group as part of a "multi-year" agreement from 2026, announced the governing body on 05/11/2025. The brand has been partnered with F1 for ten seasons since 2016. As part of the renewed agreement, the brewer will use its…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 418333
• Published on 06/11/25 at 08:40
©  Bologna FC 1909
Serie A Enilive: Zondacrypto (crypto trading) renews as a top partner of Bologna FC 1909 for 2025-26

Zondacrypto, an Estonia-based cryptocurrency exchange platform, a partner of Bologna FC 1909 (Serie A Enilive) since the 2024-25 season, has renewed as the "official crypto exchange partner" for the 2025-26 season, announced the club on 05/11/2025. Zondacrypto, a platform that has "1.3 million…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 418285
• Published on 05/11/25 at 16:40
©  Sportradar
Sportradar: acquisition of IMG Arena (sports betting data) finalised with Endeavor ($225m)

Sportradar has completed the acquisition of sports betting data company IMG Arena from the US sports and entertainment company Endeavor, announced the Swiss sports betting monitoring and data company on 03/11/2025. The deal had been unveiled on 19/03/2025. "The acquired portfolio encompasses…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, International development, Investment - Shareholding, …
• Article # 418268
• Published on 05/11/25 at 15:10
©  D.R.
Formula 1/Atlassian Williams Racing: change of logo & name (Williams F1 Team) from 2026

The Atlassian Williams Racing team will change its name and logo with effect from 01/01/2026, announced the British team on 03/11/2025. The name of the structure owned by Dorilton Capital (since 2020) will thus change from Williams Racing (in force since 2014) to Williams F1 Team, with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Activation, Marketing - Communication, …
• Article # 418140
• Published on 05/11/25 at 09:20
©  Global Sport Group
CVC: creation of an "Athlete Advisory Board" dedicated to sport within "Global Sport Group"

Global Sport Group, an entity dedicated to asset management in the world of sport (LFP, LALIGA, WTA, etc.) within the Luxembourg investment fund CVC Capital Partners, has created an "Athlete Advisory Board" to put "insight from international stars from across our portfolio at the centre of our…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sponsors - Partners, Investment - Shareholding, …
• Article # 418149
• Published on 04/11/25 at 17:15