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©  Juventus FC
Serie A Enilive: Giorgio Armani (fashion house) official tailor of Juventus FC for 2 seasons (2025-2027)

Italian fashion brand Giorgio Armani has become the official tailor of Juventus FC (Serie A Enilive) for two seasons, the 2025-2027 cycle, announced the club on 21/08/2025. As part of the agreement, the brand will provide the Italian club with "a selection of Giorgio Armani suits created to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408673
• Published on 22/08/25 at 09:20
©  D.R.
Asics: record sales of €671m (+24.2%) in the EMEA market in the first half of 2025

The Asics group generated record sales of ¥113.769bn (€671m) in the EMEA market in the first half of 2025 (from 01/01 to 30/06/2025), up 24.2% (in yen) on the same period in 2024, announced the Japanese equipment manufacturer on 13/05/2025. This figure confirms the EMEA region as the Group's…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance, …
• Article # 408660
• Published on 22/08/25 at 08:40
©  Paris Saint-Germain
Ligue 1 McDonald's: WeTrade (forex trading) official partner of Paris Saint-Germain (2025-2028)

WeTrade, a Cyprus-based forex trading platform, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons (2025-2028), announced the two parties on 21/08/2025. The agreement, the first to be announced by the club for the 2025-26 season, was negotiated by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408654
• Published on 21/08/25 at 16:25
©  Eintracht Frankfurt
Sponsorship: major changes for Bundesliga clubs for the 2025-26 season

With five clubs under contract (compared with six in 2024-25), Puma remains the most represented equipment supplier among the eight brands partnered with the 18 that comprise the 2025-26 Bundesliga. The German brand is ahead of its rival adidas, which is present with four clubs (twice as many as…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 408623
• Published on 21/08/25 at 15:20
©  LALIGA
Spain: Airbnb (accommodation rentals) official partner of LALIGA from the 2025-26 season

Airbnb, a Californian accomodation rental platform, has become an official partner of LALIGA in Spain as part of a multi-year agreement from 2025-26, announced the body on 20/08/2025. The American group will benefit from visibility at matches in competitions organised by LALIGA, and will work…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 408608
• Published on 21/08/25 at 13:00
©  DFL
Germany: DFL signs partnership with ServiceNow (AI) to optimise business operations

The Deutsche Fußball Liga has entered into a partnership with American software company ServiceNow to "orchestrate its platforms and transform business operations," announced the German Professional League on 19/08/2025. Under the agreement, solutions developed by ServiceNow will replace the…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 408559
• Published on 20/08/25 at 17:15
©  TEAM
TEAM Marketing: partnership announced with Baller League (6-a-side indoor football competition)

TEAM Marketing has signed an agreement with Baller League under which the Swiss agency will "support the sales efforts" of the indoor 6-a-side football competition "while simultaneously conducting a strategic review to scope out and explore a longer-term partnership," it announced on…
Domain(s): Sponsors & Partners
• Category(ies): International development, Digital, Marketing - Communication, …
• Article # 408530
• Published on 20/08/25 at 14:30
©  ATP
Tennis: partnership between the ATP & TikTok to create content aimed at the next generation of fans

TikTok, a Chinese social network, has entered into a "strategic global content partnership" with the Association of Tennis Professionals on 19/08/2025. The aim of this collaboration is to offer "compelling ATP athlete and tennis content to Gen Z and Millennial fans through creator…
Domain(s): Sponsors & Partners, Media
• Category(ies): Authorities, Professional leagues, Media, …
• Article # 408509
• Published on 20/08/25 at 13:00
©  LALIGA
LALIGA: Iberia becomes a regional partner in Latin America, BetKing in Ukraine & Remitly in North America

LALIGA has formalised three regional partnerships for the 2025-26 season: with Spanish airline Iberia in Latin America (14/08/2025), Nigerian sports betting operator BetKing in Ukraine (16/08) and American money transfer service Remitly in North America (19/08). Iberia, which has been partnered…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 408516
• Published on 20/08/25 at 11:30
©  D.R.
Tennis: Lavazza (coffee) extends its partnership with the US Open & Jannik Sinner (ITA) from 2025

Lavazza, an Italian coffee brand based in Turin (ITA), will continue as an official supplier (3rd level) of the US Open from the 2025 edition of the Grand Slam tournament held from 24/08 to 07/09/2025, announced the group on 18/08/2025. This partnership was initiated in 2015. Lavazza has also…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 408490
• Published on 20/08/25 at 09:20