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©  Valencia CF
Deal Tracker: Valencia CF, AC Milan, FC Lorient, Levante UD... the latest sponsorship deals in football

• Online casino operator SureWin becomes a regional partner (5th level) of AC Milan (Serie A Enilive) in Asia from 2025-26. • Czech car manufacturer Škoda has extended as a premium partner and shorts sponsor of Valencia CF (LALIGA EA Sports) for two seasons (2025-2027). • Asgard, a premium gym…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 417641
• Published on 31/10/25 at 15:30
©  adidas
adidas: financial forecast for 2025 revised upwards after posting revenues up 14% in 9 months

adidas AG posted revenues of €18.7bn for the first three quarters of 2025 (01/01 to 30/09/2025), up 6% in euros (2024: €17.7bn) and up 14% "on a currency-neutral basis", which had "an unfavorable translation impact," announced the German group on 29/10/2025. The adidas brand posted double-digit…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 417660
• Published on 31/10/25 at 14:30
©  Puma
Puma: 900 jobs to be cut worldwide "in response to the expected significant sales decline"

"In response to the expected significant sales decline and lower sales base, Puma is taking another decisive step to address its elevated operating expenses. Puma plans a targeted reduction of additional around 900 white-collar roles globally (total number: around 7,000, or 12.9%) by the end of…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Employment - training, …
• Article # 417532
• Published on 30/10/25 at 16:55
©  NBA
NBA: Kia America extends its partnership & increases its investment in the WNBA (women's basketball)

Kia America, a national subsidiary of the South Korean car manufacturer, has extended as a partner of the National Basketball Association for all of the championships organised by the North American league (NBA, WNBA, NBA G League & NBA 2K Summer League) for several seasons from 2025-26, announced…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Professional leagues, Sponsors - Partners, …
• Article # 417457
• Published on 30/10/25 at 13:40
©  D.R.
UEFA: exclusive negotiations with AB InBev for sponsorship of men's club competitions (2027-2033)

Belgian brewer AB InBev has become the first brand to enter into negotiations with UC3, the joint venture between UEFA and European Football Clubs (EFC), for sponsorship of the men's club competitions organised by the European Confederation over the 2025-2033 commercial cycle, announced the body…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 417454
• Published on 30/10/25 at 11:30
©  IOC
Milano Cortina 2026: Uber (taxis) becomes the 20th official sponsor of the Winter Games

The American ride-sharing and transportation application application Uber has become an official sponsor of the Milano Cortina 2026 Winter Games, announced the IOC on 29/10/2025, 100 days before the opening ceremony of the Games. Uber will make 5,000 "locally engaged" drivers available to the…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication
• Article # 417414
• Published on 30/10/25 at 10:00
©  The Football Association
England: Carling (beer) extends as a partner of the Emirates FA Cup & Adobe Women's FA Cup

Carling, a beer brand belonging to Canadian brewer Molson Coors, has extended as a partner of the Emirates FA Cup and Adobe Women's FA Cup for a further two seasons, from 2025-2027, announced The Football Association on 29/10/2025. The brand has been a partner of the two competitions organised…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 417426
• Published on 30/10/25 at 09:20
©  Footbar
SporTech: a crowdfunding campaign launched by Footbar (performance sensors) with a target of €300,000

Footbar, a startup created in 2014 offering performance sensors linked to an app to measure individual player statistics in matches or training, launched a crowdfunding campaign on 28/10/2025. This crowdfunding initiative, which has already raised €95,375 from 63 investors as of 29/10/2025, is…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, International development, Finance, …
• Article # 417305
• Published on 29/10/25 at 14:30
©  Nottingham Forest FC
Nottingham Forest FC: Red Bull (energy drinks) renews as an official partner beyond 2025-26

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, has renewed its partnership with Nottingham Forest FC (Premier League) beyond the 2025-26 season, announced the club on 28/10/2025. As part of the renewed agreement, the group, which has been a partner of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 417256
• Published on 29/10/25 at 11:30
©  D.R.
Sports betting: Banijay Group (Betclic) to acquire a majority stake in operator Tipico (Admiral, GER/AUT)

Banijay Group, a French company specialised in the production and distribution of content and live experiences (via Banijay Entertainment & Live) as well as online sports betting and gambling (via Banijay Gaming), is to acquire the majority stake held by Luxembourg-based fund CVC Capital Partners…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, Governance, …
• Article # 417202
• Published on 29/10/25 at 08:40