Filter by domain
Filter by year
©  Riot Games
esport/Riot Games: betting sponsorship authorised in the Americas & EMEA with restricted visibility

Riot Games is to allow partnerships with sports betting operators for professional League of Legends (LoL) and Valorant competitions in the Americas and EMEA regions, announced John Needham, president of publishing and esports at Riot Games, on 27/06/2025. This decision comes in response to…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication, esport - gaming
• Article # 403654
• Published on 30/06/25 at 10:15
©  News Tank
Weekly News Extra (23-27/06/2025)

• FC Barcelona (LALIGA EA Sports) has refinanced 40% of Espai Barça infrastructure project (which includes the renovation and extension of the Spotify Camp Nou). This operation is structured via the bond issuance for a total value of €424m. • Spanish telecoms operator Telefonica, owner of the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 403538
• Published on 27/06/25 at 18:30
Nike: turnover of $46.3bn (-10%) & net profit of $3.2bn (-44%) in 2024-25

The Nike group posted a turnover of $46.309bn (€40.8bn) during the 2024-25 financial year (from 01/06/2024 to 31/05/2025), down 10% compared with 2024-25 ($51.362bn), announced the American equipment manufacturer on 27/06/2025. The group's net profit is down substantially to $3.22bn (€2.8bn)…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance, …
• Article # 403567
• Published on 27/06/25 at 18:00
©  Brentford FC
Deal Tracker: Real Madrid, UEFA, Brentford FC, CONMEBOL... the latest sponsorship agreements in football

• Real Madrid CF (LALIGA EA Sports) have entered into a six-year partnership (2025-2031) with Kress and Worx, companies specialised in the upkeep and maintenance of outdoor spaces, and have extended their agreement with Cisco, an American company specialised in computer servers, both global…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 403563
• Published on 27/06/25 at 17:00
©  Evian
Tennis: Carlos Alcaraz global ambassador for Danone (FRA) and its Evian mineral water brand

Carlos Alcaraz has been appointed "global ambassador" for Danone from 2025, announced the French group specialised in agri-food on 24/06/2025. Evian, a French mineral water brand owned by Danone and partner of the Wimbledon and US Open Grand Slam tournaments, is also presenting its partnership…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 403475
• Published on 27/06/25 at 11:30
©  Real Madrid CF
Real Madrid CF: agreement extended with Cisco (IT) to bring technology solutions to the Santiago-Bernabeu

Cisco, an American company specialised in computer servers, has extended as global partner (3rd level) of Real Madrid CF (LALIGA EA Sports) for several seasons from 2025-26, announced the club on 26/06/2025. This renewed agreement "will incorporate Cisco's advanced technology at the Santiago…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 403454
• Published on 27/06/25 at 10:20
©  Ledger
NBA: Ledger (cyrpto), French unicorn, jersey sponsor of the San Antonio Spurs for 2025-2028

Ledger, a French company that designs and markets cryptocurrency wallets and specialized in digital asset security, has become the jersey patch sponsor of the San Antonio Spurs (NBA) and the Austin Spurs (NBA G League) for the 2025-2028 cycle (three seasons), announced the Paris-based unicorn on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 403286
• Published on 26/06/25 at 13:00
©  Accor
Tennis : « Our partnership with Roland-Garros fuels our experiential strategy » (S. Wareman, Accor)

« Initially, our partnership with Roland-Garros was predominantly used as a vehicle for corporate hospitality. Increasingly, we decided to use this agreement as more of a global marketing opportunity. We introduced the ability for our customers to use points on our loyalty program, ALL Accor, on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 403210
• Published on 26/06/25 at 11:00
©  AS Monaco FC
AS Monaco FC: the Ministry of Sports of the Democratic Republic of Congo sleeve sponsor until 2027-28

AS Monaco FC (Ligue 1 McDonald's) has entered into a partnership with the Ministry of Sports and Leisure of the Democratic Republic of Congo, under which it will display the "R.D.Congo, Cœur de l'Afrique" brand on the sleeve of the men's team's shirts until 2027-28, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 403087
• Published on 25/06/25 at 12:40
©  Macron
UEFA : partnership extended with Macron as official referee match kit supplier from the Women’s Euro 2025

Macron has extended as official UEFA referee match kit supplier from the 2025 Women’s Euro in Switzerland, announced the Italian brand on 24/06/2025. This multi-year agreement includes Macron’s presence in all UEFA competitions. The brand will be present on the shirts of referees in men’s and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Sponsors - Partners, …
• Article # 403035
• Published on 25/06/25 at 09:40