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©  AC Milan
AC Milan: partnership extended with Socios.com, new digital activations to be launched in 2025-26

Socios.com, a cryptocurrency blockchain platform owned by ChiliZ and Mediarex Sports & Entertainment, has extended as a global partner (3rd level) of AC Milan (Serie A Enilive) from the 2025-26 season, announced the club on 08/10/2025. The group has been involved as AC Milan's "blockchain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 414636
• Published on 08/10/25 at 16:40
©  International Olympic Committee
IOC: licensing agreement with SEGA (Sonic) for the launch of co-branded products from 2026

The International Olympic Committee has entered into a multi-year licensing agreement with Japanese video game publisher SEGA Sammy "to launch a co-branded merchandising programme that celebrates Sonic the Hedgehog (the main character of SEGA's eponymous video game) alongside the Olympic rings,…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 414589
• Published on 08/10/25 at 16:20
©  Heineken
UEFA: Heineken (beer) extends as a partner of the Women's Champions League until 2030

Heineken has extended as an official partner of the UEFA Women's Champions League until 2030, announced the Dutch beer brand on 07/10/2025. The brand initially became a partner of the competition for four seasons (2021-2025) on 26/08/2021, under an agreement that also included the 2022 and 2025…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 414567
• Published on 08/10/25 at 13:40
©  Paris FC / Renault
Paris FC: a stand reserved for 55 children aged 5 at the Stade Jean-Bouin in partnership with Renault

Paris FC (Ligue 1 McDonald's), in collaboration with its major partner Renault Group (car manufacturer), has launched the "Kop 5" stand reserved for children aged 5 at the Stade Jean-Bouin (20,000 capacity, Paris, FRA), announced the club on 07/10/2025. The stand will be able to accommodate 55…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Ticketing, …
• Article # 414360
• Published on 07/10/25 at 13:25
©  Paris FC
Ligue 1 McDonald's: NTT Data becomes a partner of Paris FC to support its digital transformation

NTT Data, a Japanese IT services company, has become an official partner (3rd level) of Paris FC (Ligue 1 McDonald's) for the 2025-26 season, announced the club on 06/10/2025. "This partnership marks a key step in Paris FC's digital transformation. Thanks to NTT Data's expertise, we will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 414116
• Published on 06/10/25 at 13:00
©  D.R.
Weekly News Extra (29/09-03/10/2025)

• The marketing agency Sportfive has been selected by Real Madrid CF (LALIGA EA Sports) to market hospitality at the Bernabéu (Madrid, ESP) in 2025-26. • Anne Hidalgo, Mayor of Paris is opposed to the acquisition of the naming rights to the Stade Jean-Bouin (20,000 capacity), home of Paris FC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 414034
• Published on 03/10/25 at 17:25
©  FIGC
Italy/FIGC: Athora (insurance) succeeds eBay as title sponsor of the Serie A Femminile (2025-2027)

Athora Italia, the national subsidiary of the European insurance group Athora, has acquired the naming rights to the Serie A Femminile for two seasons (2025-2027), announced the Federazione Italiana Giuoco Calcio on 02/10/2025. The Italian women's top division will thus take the name "Serie A…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 414017
• Published on 03/10/25 at 16:20
©  NTF
Leaders Week 2025: "We wanted to improve the game with technology" (J. Holzmüller, FIFA)

"The Frank Lampard incident (see below) was the moment where a lot changed within FIFA when it comes to innovation technology. From the beginning, we were working closely with different tech providers. One of these tech providers was already Hawk-Eye (owned by Sony). Over time, we developed many…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Public Authorities & Regulations, Essentials Media, Essentials Sponsors & Partners, …
• Article # 413667
• Published on 03/10/25 at 15:00
©  Sevilla FC
Deal Tracker: Sevilla FC, RC Lens, Genoa CFC, Fulham FC... the latest sponsorship deals in football

• Aseer Time, a Kuwait-based confectionery and juice brand, has become an official partner and shorts sponsor of Sevilla FC (LALIGA EA Sports) from the 2025-26 season. • IT services provider Tyrex has extended its partnership with FC Lorient and will appear as the club's back shirt sponsor for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 413973
• Published on 03/10/25 at 14:20
©  AWS
NBA: Amazon Web Services, official cloud & cloud AI partner, to create a basketball statistics platform

The National Basketball Association has extended its partnership with Amazon and signed a deal with its subsidiary Amazon Web Services (AWS) to become the official cloud and cloud AI partner of the North American league as part of a "multi-year" agreement, it announced on 01/10/2025. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 413905
• Published on 03/10/25 at 10:00