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©  Real Betis Balompié
Real Betis: partnership extended with Hummel (2025-2035), with shirt production managed by the club

Real Betis Balompié (LALIGA EA Sports) have extended their partnership with Hummel for the next ten seasons (2025-2035) in order to adopt "a new business model" under which the Spanish club, accompanied by the Danish equipment manufacturer, will produce its shirts and textile merchandise…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 402311
• Published on 19/06/25 at 08:40
©  Intersport
Intersport: a turnover of €14bn in 2024 (+2.1%), including €3.88bn generated in France (+6.33%)

Intersport France posted a turnvoer of €3.88bn for the 2024 financial year, up 6.33% on 2023, announced the subsidiary of the Swiss sporting goods retail group on 17/06/2025. This figure represents 27.7% of Intersport's total sales for the period (€14bn), itself up by 2.1%. Intersport France…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 402186
• Published on 18/06/25 at 10:45
©  IBM
Tennis/Wimbledon: an interactive assistant developed by IBM among new AI features

IBM is stepping up its partnership with the All England Lawn Tennis Club (AELTC), organiser of Wimbledon, and has launched new AI features for the 2025 edition of the Grand Slam tournament, announced the American company specialised in software, hardware and IT services on 17/06/2025. The…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 402154
• Published on 18/06/25 at 09:20
©  Brentford FC
Brentford FC: Cazoo (automotive e-commerce) succeeds PensionBee as sleeve sponsor from 2025-26

Cazoo, a British online used car retailer belonging to the Motors Group, has become the sleeve sponsor of Brentford FC (Premier League) from the 2025-26 season, announced the club on 17/06/2025. The agreement also covers the club's youth and women's (Barclays Women's Super League) teams. …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 402084
• Published on 17/06/25 at 16:55
©  Juventus FC
Juventus FC: WhiteBit (crypto) succeeds Azimut as sleeve sponsor for three seasons (2025-2028)

WhiteBit, a Ukrainian cryptocurrency trading platform, has become the sleeve sponsor of Juventus FC (Serie A Enilive) for three seasons, i.e. over the 2025-2028 cycle, announced the club on 16/06/2025. The agreement also applies to the Club World Cup 2025 (being played from 14/06 to 13/07). The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 402059
• Published on 17/06/25 at 15:35
©  VfB Stuttgart
Bundesliga: VfB Stuttgart file lawsuit against main shirt sponsor Winamax for non-payment

VfB Stuttgart (Bundesliga) have filed a lawsuit with the Stuttgart regional court against sports betting operator Winamax, their main shirt sponsor, after the latter stopped making the payments provided for under the contract "in spring 2025," announced the club on 13/06/2025. VFB Stuttgart say…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Judicial, …
• Article # 402006
• Published on 17/06/25 at 11:45
©  Everton FC
Everton FC: Seat Unique (ticketing), founding partner of Hill Dickinson Stadium

Seat Unique, a UK-based online marketplace specialised in premium tickets and hospitality packages, has become a "founding partner" of Everton FC's (Premier League) Hill Dickinson Stadium, announced the club on 16/06/2025. "Seat Unique will become Everton's official match-by-match premium…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 401999
• Published on 17/06/25 at 11:25
©  D.R.
Weekly News Extra (09-13/06/2025)

• Eagle Football Holdings has received two bids for its 43% stake in Crystal Palace FC (Premier League): one from Woody Johnson, owner of the New York Jets franchise (NFL), the other from a consortium led by basketball player Jimmy Butler (Golden State Warriors, NBA). • UEFA received the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 401699
• Published on 13/06/25 at 16:40
©  Real Betis Balompié
Deal Tracker: Real Betis, Concacaf, AC Milan, FIFA... the latest sponsorship agreements in football

• Spanish insurance company Prima Seguros has become an official partner and back shirt sponsor of Real Betis Balompié (LALIGA EA Sports) for the next three seasons, over the 2025-2028 cycle. • South Korean car manufacturer Hyundai has extended its partnership with Club Atlético de Madrid (LALIGA…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 401689
• Published on 13/06/25 at 15:50
©  Real Madrid CF
Real Madrid: Louis Vuitton (LVMH) signs 1st deal with a football club, as official tailor from 2025

Louis Vuitton, the LVMH group's luggage, accessories and clothing brand, has become an official tailor of Real Madrid CF (LALIGA EA Sports) from 2025, announced the two parties on 13/06/2025. The agreement also covers the Madrid club's women's team (Liga F Moeve) and basketball teams (Liga Endesa…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 401669
• Published on 13/06/25 at 14:20