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©  EPCR
EPCR: Emirates (airline) premium partner of the Investec Champions Cup & Challenge Cup for 2025-2030

Emirates, an Emirates-based airline, has become a premium partner of the Investec Champions Cup and Challenge Cup for the 2025-2030 cycle (five seasons), announced European Professional Club Rugby on 03/06/2025. As part of its branding strategy (detailed below), Emirates will feature its…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, International development, …
• Article # 400369
• Published on 03/06/25 at 14:30
©  UEFA Champions League / X
2024-25 Champions League final: €9.2m in advertising revenue generated by 93 brands on M6

Advertising revenue of €9.2m was generated by the 93 brands behind the 120 adverts shown around the 2024-25 Champions League final (5-0 victory for Paris Saint-Germain over FC Inter Milan), broadcast on the French private free-TV channel M6 on Saturday 31/05/2025, according to data from Kantar…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication
• Article # 400339
• Published on 03/06/25 at 13:00
©  Real Madrid CF
LALIGA EA Sports: Corpay (payment solutions) official sponsor of Real Madrid (2025-2028)

Payment solutions company Corpay has become an official sponsor of Real Madrid CF (LALIGA EA Sports) for three seasons, the 2025-2028 cycle, announced the club on 02/06/2025. Corpay will rank fourth in the Spanish club's sponsorship hierarchy alongside 17 other brands. As part of this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 400260
• Published on 02/06/25 at 17:10
©  Nike
Paris SG: merchandise, a plane with special livery... sponsors celebrate the European champions

Nike, Qatar Airways, Socios.com, Dior... the sponsors of Paris Saint-Germain (Ligue 1 McDonald's) are celebrating the club's victory (5-0 against FC Inter Milan) in the 2024-25 Champions League final (on 31/05/2025). The Qatari airline, the club's main shirt sponsor since the 2022-23 season…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 400213
• Published on 02/06/25 at 16:00
©  D.R.
Weekly News Extra (26-30/05/2025)

• Oliver Kahn, former German international and ex-CEO of FC Bayern Munich (Bundesliga), has submitted a bid to the administrators and legal representatives in charge of FC Girondins de Bordeaux (National 2), according to the daily Ouest-France. He and the investors accompanying him are prepared to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 400052
• Published on 30/05/25 at 17:00
©  RCD Mallorca
RCD Mallorca: Taica (technology) extends as main shirt sponsor for 2 seasons (2025-2027)

Taica Corporation, a Japanese technology company, has extended its role as main shirt sponsor of RCD Mallorca (LALIGA EA Sports) for a further two seasons (2025-2027), announced the club on 28/05/2025. Taica became the club's main shirt sponsor for the 2021-22 season on 27/08/2021, before the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 400050
• Published on 30/05/25 at 16:40
©  FIFA
FIFA: Valvoline, supporter the 2026 World Cup & Motorola, partner of the Club World Cup 2025

Valvoline Global, an American manufacturer and distributor of engine oils, additives and lubricants, has become an official supporter of the 2026 World Cup, announced FIFA on 29/05/2025. "This will be the first time that Valvoline Global has been involved in a sporting event of such scale. The…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 400049
• Published on 30/05/25 at 16:15
©  MLS
Deal Tracker: Arsenal, MLS, FIFA, Eintracht... the latest sponsorship agreements in football

• TCL, a Chinese electronics manufacturer, has extended its agreement with Arsenal FC (Premier League) to become a global partner from the 2025-26 season. The group has been the club's regional partner in the UK, Middle East and Africa since 30/03/2023. • Two sponsors are committing to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 400047
• Published on 30/05/25 at 16:00
©  AS Monaco FC
AS Monaco: Linebet (betting) extends as a regional partner in sub-Saharan Africa & MENA region

Cypriot sports betting operator Linebet has extended its partnership with AS Monaco FC (Ligue 1 McDonald's) in sub-Saharan Africa and the MENA region for the 2025-26 season, announced the club on 29/05/2025. Under the renewed agreement, the bookmaker retains the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 400027
• Published on 30/05/25 at 15:30
©  Arsenal FC
Arsenal FC: TCL (electronics) extends & becomes a global partner as part of a new "multi-year" deal

TCL, a Hong Kong-based electronics and television manufacturer, has extended it partnership and become a global partner of Arsenal FC (Premier League) as part of a "multi-year agreement," announced the club on 29/05/2025. TCL initially became a regional partner (3rd level) of Arsenal in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 400005
• Published on 30/05/25 at 14:40