Sponsors & Partners: archives (page 67/935)

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©  IOC

Milano Cortina 2026: Uber (taxis) becomes the 20th official sponsor of the Winter Games

The American ride-sharing and transportation application application Uber has become an official sponsor of the Milano Cortina 2026 Winter Games, announced the IOC on 29/10/2025, 100 days before the opening ceremony of the Games. Uber will make 5,000 "locally engaged" drivers available to the…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication
• Article # 417414
• Published on
©  The Football Association

England: Carling (beer) extends as a partner of the Emirates FA Cup & Adobe Women's FA Cup

Carling, a beer brand belonging to Canadian brewer Molson Coors, has extended as a partner of the Emirates FA Cup and Adobe Women's FA Cup for a further two seasons, from 2025-2027, announced The Football Association on 29/10/2025. The brand has been a partner of the two competitions organised…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 417426
• Published on
©  Footbar

SporTech: a crowdfunding campaign launched by Footbar (performance sensors) with a target of €300,000

Footbar, a startup created in 2014 offering performance sensors linked to an app to measure individual player statistics in matches or training, launched a crowdfunding campaign on 28/10/2025. This crowdfunding initiative, which has already raised €95,375 from 63 investors as of 29/10/2025, is…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, International development, Finance, …
• Article # 417305
• Published on
©  Nottingham Forest FC

Nottingham Forest FC: Red Bull (energy drinks) renews as an official partner beyond 2025-26

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, has renewed its partnership with Nottingham Forest FC (Premier League) beyond the 2025-26 season, announced the club on 28/10/2025. As part of the renewed agreement, the group, which has been a partner of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 417256
• Published on
©  D.R.

Sports betting: Banijay Group (Betclic) to acquire a majority stake in operator Tipico (Admiral, GER/AUT)

Banijay Group, a French company specialised in the production and distribution of content and live experiences (via Banijay Entertainment & Live) as well as online sports betting and gambling (via Banijay Gaming), is to acquire the majority stake held by Luxembourg-based fund CVC Capital Partners…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, Governance, …
• Article # 417202
• Published on
©  Social Football Summit

Social Football Summit: "The event has become an international benchmark" (L. De Siervo, Lega Serie A)

"We are proud to have supported SFS since its inception. Over the years, the event has grown to become an international benchmark for the football industry and a true laboratory of ideas for the entire football system," said Luigi De Siervo, CEO of Lega Serie A, during the presentation conference…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, International authorities, Professional leagues, …
• Article # 417145
• Published on
©  Olympique Lyonnais

Ligue 1 McDonald's: Ebury (fintech) official partner of Olympique Lyonnais for the 2025-26 season

Ebury, a UK fintech offering financial solutions for businesses, has become an official partner (3rd level) of Olympique Lyonnais (Ligue 1 McDonald's) for the 2025-26 season, announced the club on 28/10/2025. "This agreement includes a comprehensive brand display on the LED signage during OL…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 417095
• Published on
©  D.R.

World Athletics: partnership with Technogym to launch the first World Treadmill Championship

Technogym, an Italian supplier of fitness equipment present in 50,000 centres in 120 countries, has become a partner of World Athletics to support the launch of "RUN X", the first edition of the "World Treadmill Championship" - a virtual running competition contested indoors, on a treadmill…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Authorities, Sponsors - Partners, …
• Article # 417060
• Published on
©  Puma

Puma: Maria Valdes appointed chief brand officer & brand marketing division reorganised

Maria Valdes has been appointed chief brand officer at Puma with immediate effect from 27/10/2025. This announcement comes as the German sports equipment manufacturer is reorganising its brand marketing division, with the creation of a structure including product creation, innovation, marketing…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication
• Article # 417049
• Published on
©  FC Bayern Munich

Bundesliga: CRC Sports becomes FC Bayern Munich's merchandising partner in Thailand from 2025-26

CRC Sports, a multi-sports retail network in Southeast Asia, operating under Central Retail Corporation Public Company Limited, has become the "merchandising partner" of FC Bayern Munich (Bundesliga) in Thailand from 2025-26, announced the club on 26/10/2026. As part of the launch of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 416984
• Published on