Sponsors & Partners: archives (page 77/935)

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UEFA: Vodafone (telecoms), 3^rd official women's football partner for the 2025-2030 cycle

British telecoms operator Vodafone has become an official UEFA women's football partner for five years, until 2030, announced UEFA on 12/09/2025. The agreement covers, among other things, the Women's Euro 2029 (host country will be chosen in December 2025) and the UEFA Women's Champions League…

Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 411230
• Published on 12/09/25 at 11:30

2025-26 European Top 5: clubs, broadcasting, sponsorship... all you need to know about the five leagues

In September 2025, the 96 clubs in the European Top 5 leagues (Bundesliga, LALIGA EA Sports, Ligue 1 McDonald's, Premier League and Serie A Enilive) that started the 2025-26 season in August had 3.1 billion cumulative followers on social media. Of these 96 clubs, 46 (48%) own their stadiums…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Professional leagues, Media, …
• Article # 411216
• Published on 12/09/25 at 10:20

Premier League: Stanley (tools) official partner of Tottenham Hotspur FC for 3 seasons (2025-2028)

Stanley, a tool brand belonging to the American manufacturer Stanley Black & Decker, has become an official partner (2^nd level) of Tottenham Hotspur FC (Premier League) for three seasons, i.e. over the 2025-2028 cycle, announced the club on 09/09/2025. As part of the agreement, through which…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 410951
• Published on 10/09/25 at 15:30

Formula 1: after Mercedes F1 Team, adidas becomes a partner of Audi F1 Team for its 1^st season in 2026

adidas has become an official partner of the Audi F1 Team, which will enter the FIA Formula 1 World Championship in 2026, as part of a "multi-year" deal, announced the German brand on 10/09/2025. The contract is worth an estimated €25m a year, according to the German daily Bild the same day. …

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication, …
• Article # 410913
• Published on 10/09/25 at 13:25

Serie A Enilive: Randstad (HR) official partner of FC Inter Milan for three seasons (2025-2028)

Randstad Italia, the national subsidiary of the Dutch human resources group, has become an official partner (2^nd level) of FC Inter Milan (Serie A Enilive) for three seasons, over the 2025-2028 cycle, announced the club on 09/09/2025. Thanks to this agreement, "Randstad Italia will be able to…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 410857
• Published on 10/09/25 at 10:00

Sponsorship: major changes for Bundesliga clubs for the 2025-26 season

With five clubs under contract (compared with six in 2024-25), Puma remains the most represented equipment supplier among the eight brands partnered with the 18 that comprise the 2025-26 Bundesliga. The German brand is ahead of its rival adidas, which is present with four clubs (twice as many as…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 411158
• Published on 10/09/25 at 00:00

Sponsorship: major changes for Ligue 1 McDonald's clubs for the 2025-26 season

With four clubs under contract, one more than during the previous season, adidas is the most represented equipment supplier among the nine brands partnered with the 18 clubs that comprise the 2025-26 Ligue 1 McDonald's. The German group is ahead of Nike and Puma, which each have contracts with…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 411168
• Published on 10/09/25 at 00:00

Sponsorship: major changes for LALIGA EA Sports clubs for the 2025-26 season

With four clubs under contract, Nike is the most represented equipment supplier among the nine brands partnered with the 20 clubs that comprise the 2025-26 LALIGA EA Sports (compared with eight brands in 2024-25). The American group is ahead of adidas, Macron and Puma, which equip three clubs…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 411150
• Published on 10/09/25 at 00:00

"Paris is an exceptional platform in terms of branding" (I. Alameddine, Grandeur Company)

"Paris is a rather exceptional platform in terms of branding and visionary positioning. You only have to look at Paris Saint-Germain (Ligue 1 McDonald's), which is an excellent case study. The way the club is financed obviously helps, but there has also been an incredible branding strategy around…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 410737
• Published on 09/09/25 at 14:30

Belgium: Croky (snacks) extends as title sponsor of the Belgian Cup for 2 seasons (2025-2027)

Belgian crisps brand Croky has extended as the title sponsor of the Belgian Cup for a further two seasons (2025-2027), announced the Pro League on 08/09/2025. The competition will thus retain the name "Croky Cup". The 2025-26 edition, the first covered by this extended agreement, marks the…

Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 410603
• Published on 09/09/25 at 10:00