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©  MLS
Deal Tracker: Arsenal, MLS, FIFA, Eintracht... the latest sponsorship agreements in football

• TCL, a Chinese electronics manufacturer, has extended its agreement with Arsenal FC (Premier League) to become a global partner from the 2025-26 season. The group has been the club's regional partner in the UK, Middle East and Africa since 30/03/2023. • Two sponsors are committing to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 400047
• Published on 30/05/25 at 16:00
©  AS Monaco FC
AS Monaco: Linebet (betting) extends as a regional partner in sub-Saharan Africa & MENA region

Cypriot sports betting operator Linebet has extended its partnership with AS Monaco FC (Ligue 1 McDonald's) in sub-Saharan Africa and the MENA region for the 2025-26 season, announced the club on 29/05/2025. Under the renewed agreement, the bookmaker retains the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 400027
• Published on 30/05/25 at 15:30
©  Arsenal FC
Arsenal FC: TCL (electronics) extends & becomes a global partner as part of a new "multi-year" deal

TCL, a Hong Kong-based electronics and television manufacturer, has extended it partnership and become a global partner of Arsenal FC (Premier League) as part of a "multi-year agreement," announced the club on 29/05/2025. TCL initially became a regional partner (3rd level) of Arsenal in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 400005
• Published on 30/05/25 at 14:40
©  OGC Nice
Ligue 1 McDonald's: Kappa to succeed Le Coq Sportif as OGC Nice's equipment supplier from 2025-26

Italian brand Kappa (BasicNet) is to become the official equipment supplier of OGC Nice (Ligue 1 McDonald's) as part of a "long-term" agreement from the 2025-26 season, announced the two parties on 28/05/2025. As part of the deal, the Italian equipment supplier will support the Nice club "in…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 399887
• Published on 28/05/25 at 14:30
©  Valencia CF
Valencia CF: Divina Seguros (insurance) extends as sleeve sponsor for 2 seasons (2025-2027)

Spanish insurance company Divina Seguros has extended as the sleeve sponsor of Valencia CF (LALIGA EA Sports) for two seasons (2025-2027), announced the club on 28/05/2025. The agreement will continue to apply to the club's men's and youth teams. The company based in Valencia (ESP) succeeded…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 399877
• Published on 28/05/25 at 13:40
©  SC Freiburg
Bundesliga: Nike extends as equipment supplier of SC Freiburg for the 2025-26 season

Nike is to continue as official equipment supplier to SC Freiburg (Bundesliga) as part of a "long-term" agreement from the 2025-26 season, announced the club on 26/05/2025. The American brand, which has been paying the German club an estimated annual fee of €1.2m over the 2021-2024 cycle, took…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 399834
• Published on 28/05/25 at 08:40
©  Relevent
Relevent: Relevent Football Partners created to manage commercial rights to UEFA's club competitions

Relevent Sports Group has created Relevent Football Partners, a subsidiary dedicated to managing the global commercial rights to UEFA's men's club competitions from 2027, announced the US promoter and media company on 27/05/2025. "This independent entity will provide UC3 - the joint venture…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Media, Sponsors - Partners, …
• Article # 399788
• Published on 27/05/25 at 16:35
©  Kings League
Kings League: partnership with SURJ Sports (PIF) to create the Kings League MENA

The Kings League has teamed up with SURJ Sports Investment, a sports investment company owned by Saudi Arabia's Public Investment Fund (PIF), to launch the Kings League MENA, announced the 7-a-side football competition created by investment fund Kosmos (founded by Spanish ex-footballer Gerard…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, International authorities, …
• Article # 399765
• Published on 27/05/25 at 14:30
©  Formula One Group
Formula 1: PepsiCo (food & beverages) official partner of Formula One Group for the 2026-2030 cycle

The American food group PepsiCo has become an official partner (2nd level) of Formula One Group for the 2026-2030 cycle, announced the body on 27/05/2025. As part of the agreement, the group will position three of its brands: • Sting Energy as the official energy drink of Formula 1; …
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 399707
• Published on 27/05/25 at 13:00
©  D.R.
Formula 1: MSC Cruises extends as global partner of Formula One Group until 2030

MSC Cruises, the cruise line division of the MSC Group (shipping) based in Geneva (SUI), has extended as a global partner of Formula One Group for a further four seasons (2027-2030), announced the body on 24/05/2025. "The renewed agreement will see the continuation of existing rights including…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 399610
• Published on 26/05/25 at 17:00