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©  Puma
Puma: Tara McRae promoted to president for North America

Tara McRae has been promoted to president of Puma North America "with immediate effect," announced the German equipment manufacturer on 08/04/2025. The American had already spent 10 years with the German brand between 2006 and 2016, during which time she was head of marketing for North America…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Governance, …
• Article # 394455
• Published on 09/04/25 at 13:00
©  UEFA
UEFA: PepsiCo (food & beverages, USA) extends as a sponsor of women's competitions until 2030

PepsiCo has extended its partnership with UEFA's women's competitions for a further five seasons (2025-2030), announced UEFA on 08/04/2025. The American food group will be promoting its Lay's (crisps), Pepsi and Gatorade (drinks) brands. Already committed to UEFA women's football for the…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 394343
• Published on 08/04/25 at 16:10
©  CFG
City Football Group: joint venture with Oak View Group launched at the Etihad Campus in Manchester

City Football Group, a holding company investing in football assets (professional clubs, infrastructure, innovation), and Oak View Group, a US company dedicated to the development and management of sports venues, have announced the creation of the Eastlands Venue Services joint venture on…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 394318
• Published on 08/04/25 at 14:30
©  D.R.
Weekly News Extra (31/03-06/04/2025)

• Achraf Hakimi (MAR, Paris Saint-Germain) has become an ambassador for the American equipment manufacturer Under Armour. • Real Valladolid CF (LALIGA EA Sports) will complete its women's section in 2025-26, with the launch of youth teams at regional level. • Two bidders, including one backed…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 394011
• Published on 04/04/25 at 17:35
©  World Rugby
World Rugby: Volvic (water, Danone) official water supplier for the Women's World Cup 2025

Volvic, a mineral water brand owned by French group Danone, has become the official water supplier for the Women's World Cup 2025, which will take place in England from 22/08 to 27/09/2025, announced World Rugby on 03/04/2025. "Volvic's 360° campaign will encompass communications and media…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 393993
• Published on 04/04/25 at 15:20
©  Puma
Puma: Arthur Hoeld appointed chairman & CEO replacing Arne Freundt; Matthias Bäumer named CCO

Arthur Hoeld (GER) has been appointed chairman of the management board and CEO of Puma SE with effect from 01/07/2025, announced the German equipment manufacturer on 03/04/2025. Hoeld worked for adidas between 1998 and 2024, where he held various positions in marketing, communications and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Governance, …
• Article # 393914
• Published on 04/04/25 at 10:40
©  Coca-Cola France
FFF: Coca-Cola France (beverages) extends as an official partner until 2028

Coca-Cola France, the French subsidiary of American beverage manufacturer The Coca-Cola Company, has extended its partnership with the Fédération Française de Football for a further four years, until 2028, announced Coca-Cola France on 03/04/2025. A partner of the FFF since 1997, Coca-Cola…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 393759
• Published on 03/04/25 at 10:40
©  The Football Association
The Football Association: Hilton (hotels) official partner of England teams until 2027-28

Hilton, an American hotel group, has become the "official hotel partner" of the England men's and women's national teams, as part of a "three-year partnership," announced The Football Association on 02/04/2025. The deal includes "Wembley Stadium connected by EE and St. George's Park (national…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 393726
• Published on 03/04/25 at 09:20
©  World Rugby
World Rugby: Unilever partner of the 2025 (women's), 2027 (men's) & 2029 (women's) World Cups

Unilever, a group specialised in fast-moving consumer goods (food, cosmetics), has become an official supporter of the Women's Rugby World Cup 2025 in England as well as the 2027 Men's and 2029 Women's Rugby World Cups in Australia, announced World Rugby, organiser of the competitions, on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 393677
• Published on 02/04/25 at 16:50
©  FC Bayern Munich
UEFA: Beyond Hospitality in charge of travel & hospitality packages for Champions League finals

UEFA has appointed UK agency Beyond Hospitality to create, market and sell the travel and hospitality packages for the 2025, 2026 and 2027 editions of the Champions League finals, announced the European confederation on 02/04/2025. Beyond Hospitality's services will include "premium and luxury…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 393673
• Published on 02/04/25 at 15:50