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©  FC Bayern Munich
Bundesliga: EA Sports succeeds Konami as a platinium partner of FC Bayern Munich from 2025-26

The American video games publisher EA Sports, via its football video game EA Sports FC, has become an official partner of FC Bayern Munich (Bundesliga), as part of "multi-year" deal, announced the club on 16/07/2025. EA Sports succeeds Japanese video game publisher Konami, which has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 406015
• Published on 17/07/25 at 16:15
©  Kings League
Kings League: partnership with WSC Sports (AI) for automatic content creation

The Kings League has entered into a partnership with WSC Sports for the automatic creation of content, announced the Israeli company specialised in technology and artificial intelligence (AI) in sport, on 15/07/2025. The 7-a-side football competition will use a number of solutions from WSC…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Digital, …
• Article # 405927
• Published on 17/07/25 at 10:40
©  AC Milan
AC Milan: collaboration with partner Bitpanda (crypto) for its Vision (VSN) Web3 token launch

Bitpanda, an Austrian cryptocurrency trading platform, has expanded its partnership with AC Milan (Serie A Enilive) for the launch of its Vision (VSN) token, which will power "Bitpanda's new Web3 ecosystem," announced the club on 15/07/2025. "Set to launch on 16/07/2025, Vision (VSN) will serve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 405734
• Published on 16/07/25 at 11:30
©  Paris Saint-Germain
esports: PSG & Talon (Hong Kong) extend partnership on LoL, Qatar Airways becomes main jersey sponsor

Hong Kong-based Talon Esports and Paris Saint-Germain (Ligue 1 McDonald's) have renewed their partnership to create a team on League of Legends (LoL, published by Riot Games) under the "PSG.Talon" brand in 2025, announced the club on 15/07/2025. As part of the agreement, which began in 2020 and…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 405674
• Published on 16/07/25 at 10:00
©  FC Union Berlin
Bundesliga: Raisin (fintech) main shirt sponsor of 1. FC Union Berlin from 2025-26

Raisin, a savings and investment platform based in Berlin (Germany), has become the main shirt sponsor of 1. FC Union Berlin (Bundesliga) from the 2025-26 season, announced the club on 12/07/2025. The agreement also covers Union Berlin's women's team (Google Pixel Frauen-Bundesliga). The duration…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 405661
• Published on 16/07/25 at 08:40
©  Toulouse FC
Ligue 1 McDonald's: Sportfive to manage Toulouse FC's commercial development from 2025-26

Sportfive has been put in charge of the commercial development of Toulouse FC (Ligue 1 McDonald's) as part of a "long-term strategic partnership" from the 2025-26 season, announced the two entities on 15/07/2025. The French club will entrust the agency with "with the full scope of its…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sponsors - Partners, …
• Article # 405618
• Published on 15/07/25 at 16:00
©  Manchester City FC
Premier League: Puma signs "long-term" partnership extension with Manchester City FC

German brand Puma has signed a "long-term" extension as a global partner (1st level) and equipment supplier of Manchester City FC (Premier League) from the 2025-26 season, announced the club on 15/07/2025. The agreement covers 10 seasons (2025-2035) with a total value of £1bn (€1.15bn, or…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 405592
• Published on 15/07/25 at 11:30
©  SSC Napoli
SSC Napoli: Coca-Cola (beverages) extends as training kit sponsor for 3 seasons (2025-2028)

The Coca-Cola Company, an American beverage manufacturer, has extended as a training kit sponsor of SSC Napoli (Serie A Enilive) for three seasons (2025-2028), announced the club on 13/07/2025. The agreement also covers Napoli's youth team. The brand, which is one of the Italian club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 405524
• Published on 15/07/25 at 09:20
©  AC Milan
Serie A Enilive: BMW extends as AC Milan's automotive partner via its Italian subsidiary

BMW, a German car manufacturer, has extended its partnership with AC Milan (Serie A Enilive) from the 2025-26 season, announced the club on 14/07/2025. The duration of the agreement has not been communicated. The group's Italian subsidiary, which thus retains its status as a premium partner (2nd…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 405520
• Published on 15/07/25 at 08:40
©  D.R.
Weekly News Extra (07-11/07/2025)

• After 10 years of activity, LALIGA Academy Dubai has been sold to Real Madrid CF (LALIGA EA Sports), which will use it to develop its foundation's projects from the 2025-26 season. • Former Italian international Giorgio Chiellini has become a minority shareholder in LAFC (MLS). • Paris…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 405468
• Published on 11/07/25 at 17:05