Sponsors & Partners: archives (page 76/935)

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©  LA28

Los Angeles 2028: Starbucks (cafes) named founding partner with on-site & Athlete Village activations

Starbucks, an American coffee shop chain, has become a "founding partner" and "official coffee partner" of the Los Angeles 2028 Olympic and Paralympic Games, announced the organising committee on 16/09/2025. The brand will also become a partner of Team USA. The group will rank second in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 411951
• Published on
©  FC Barcelona

FC Barcelona: Daka (trading cards) renews as a regional partner in China (2025-2028)

Daka, a Chinese manufacturer of trading cards, has renewed as a regional partner (3rd level) of FC Barcelona (LALIGA EA Sports) in China for a further three seasons (2025-2028), announced the club on 17/09/2025. The agreement, which managed by the club's Asia-Pacific regional office (based in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 411832
• Published on
©  Qatar Airways

Ballon d'Or 2025: Qatar Airways first-ever presenting partner, for the 69th edition of the ceremony

Qatar Airways has become the first presenting partner in the history of the Ballon d'Or, announced the Qatari airline on 17/09/2025, five days ahead of the 69th edition of the ceremony co-organised by France Football (Groupe Amaury) and UEFA at the Théâtre du Châtelet (Paris, FRA) on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Media, …
• Article # 411788
• Published on
©  Real Madrid CF

Real Madrid CF: Emirates extends partnership & becomes main jersey sponsor of the basketball team

Emirates, an Emirates-based airline, has extended its partnership with Real Madrid CF (LALIGA EA Sports) to become the main shirt sponsor of its basketball team (Liga Endesa) from the 2025-26 season, announced the club on 15/09/2025. As part of the agreement, the airline will also feature its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 411732
• Published on
©  CAF

CAF/AFCON 2025: VIP offers entrusted to MATCH Hospitality & general public ticketing launch on 25/09

MATCH Hospitality, a hospitality programme management and sales company, has been appointed exclusive official hospitality supplier for the TotalEnergies AFCON 2025 (to be held in Morocco from 20/12/2025 to 18/01/2026), announced the Confederation of African Football on 15/09/2025. The company…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Ticketing, …
• Article # 411694
• Published on
©  Arsenal FC

Premier League: L’Oréal Paris (cosmetics) extends & becomes an official partner of Arsenal FC

L’Oréal Paris, a French multinational personal care corporation and "official men's hair care partner" of Arsenal FC (Premier League) since March 2025, has extended its agreement and become an official partner (2nd level) as part of a "multi-year agreement" from the 2025-26 season, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 411644
• Published on
©  FDJ United

Paris Saint-Germain: ParionsSport (FDJ United) extends as premium partner for 2025-2028

ParionsSport Point de Vente, a sports betting brand owned by FDJ United, has extended as a premium partner (2nd level) of Paris Saint-Germain (Ligue 1 McDonald's) for a further three seasons, i.e. for the 2025-2028 cycle, announced the club on 15/09/2025. The agreement is valued at €5m per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 411481
• Published on
©  D.R.

Weekly News Extra (08-12/09/2025)

• FC Barcelona (LALIGA EA Sports), who were due to return to the Spotify Camp Nou for their match against Valencia CF on 14/09, will in the end be playing at the Estadi Johann Cruyff, where their youth teams play. The postponement is due to delays in the renovation and extension of the stadium…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 411340
• Published on
©  FC Barcelona

Deal Tracker: Barça, Real Madrid, Juventus, BVB, Eintracht... the latest sponsorship deals in football

• Sebang Global Battery, a South Korean car battery manufacturer, has renewed its regional partnership with FC Barcelona (LALIGA EA Sports) in the United Arab Emirates and Chile. The group, which has sponsored the Catalan club since 2019-20, previously activated its partnership in South Korea…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 411332
• Published on
©  StadiumGO

Mobility: "The Swiss League invited Toyota to build a project with us" (R. Lauvergnat, StadiumGO)

"The Swiss Football League, composed of 22 clubs divided into two leagues (Brack Super League and dieci Challenge League), aims to integrate its partners. So it invited Toyota (a car manufacturer) to join us in co-building a project. Our model consists of creating activations around a sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, Professional leagues, …
• Article # 411242
• Published on