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©  Estrella Galicia
Spain/RFEF: Estrella Galicia (beer) official partner of the 2024-25 Copa del Rey final

Estrella Galicia 0,0, a Spanish alcohol-free beer brand from the Hijos de Rivera Brewery group, has become an official partner of the 2024-25 Copa del Rey Mapfre final, announced the Real Federacion Espanola de Futbol (RFEF) on 23/04/2025. The match, which will pit FC Barcelona against Real…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 396057
• Published on 24/04/25 at 09:20
©  OGC Nice
OGC Nice: a number of special events for Nice-Matin's (newspaper) 80th anniversary vs Reims on 02/05

OGC Nice (Ligue 1 McDonald's) and its official partner (3rd level) Nice-Matin have activated their partnership to celebrate the French regional daily newspaper's 80th anniversary, when Nice host Stade de Reims on Friday 02/05 (kick-off at 20:45 CET) at the Allianz Riviera (Nice, Alpes-Maritimes)…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 396009
• Published on 24/04/25 at 08:40
©  Castore
England: Castore to succeed Umbro as equipment supplier of the Rugby Football Union (RFU) from 2025

British brand Castore will succeed Umbro as the official kit supplier to the Rugby Football Union (RFU) for the England men's and women's XVs, announced the two parties on 23/04/2025. The men's national team will change kit "at a later date in 2025", while the Castore logo will replace that of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Sponsors - Partners, …
• Article # 395984
• Published on 23/04/25 at 16:30
©  Two Circles
UK: Two Circles appointed sponsorship agency for the top two women's football divisions (2025-2029)

Two Circles has become the exclusive sponsorship agency of Women's Professional Leagues Limited (WPLL) for the Barclays Women's Super League and Barclays Women's Championship over the 2025-2029 cycle, announced the UK data-driven consultancy, sales and marketing agency on 23/04/2025. "Two…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Professional leagues, Sponsors - Partners, …
• Article # 395982
• Published on 23/04/25 at 16:00
©  Confédération Africaine de Football
CAF: Africa Global Logistics extends as an official supplier of the TotalEnergies AFCON 2025

French logistics company Africa Global Logistics (AGL) is to continue as official supplier of the 2025 edition of the TotalEnergies AFCON (organised in Morocco from 21/12/2025 to 18/01/2026), announced the Confederation of African Football on 23/04/2025. The group thus continues to rank 4th in…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 395963
• Published on 23/04/25 at 14:30
©  AS Monaco FC
AS Monaco FC: Vicomte A. (clothing) extends as "official formal wear partner" until 2026-27

French clothing brand Vicomte A. will continue as the "official formal wear partner" of AS Monaco FC (Ligue 1 McDonald's) for a further two seasons (2025-2027), announced the club on 23/04/2025. Vicomte A. will retain its status as official supplier, the 4th level in the club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 395948
• Published on 23/04/25 at 13:00
©  FSV Mainz 05
Bundesliga: Mewa (textiles) extends as title sponsor of FSV Mainz 05's stadium until 2031

Mewa, a German specialist textiles company, has extended as the title sponsor of FSV Mainz 05's (Bundesliga) stadium until 2031, announced the club on 19/04/2025. The 33,305-seat stadium will thus retain the name "Mewa Arena". The group has held the naming rights to the stadium since 2021…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 395858
• Published on 22/04/25 at 16:35
©  CAF
Africa/CAF: Royal Air Maroc (airline) official partner of the TotalEnergies AFCON 2025

Moroccan national airline Royal Air Maroc has become an official partner of the TotalEnergies AFCON 2025 (organised in Morocco from 21/12/2025 to 18/01/2026), announced the Confederation of African Football on 19/04/2025. This agreement also covers other competitions organised by the body…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 395827
• Published on 22/04/25 at 16:00
©  D.R.
Weekly News Extra (14-18/04/2025)

• The Football Association has published a report on transactions carried out between 02/02/2024 and 03/02/2025 by agents licensed with it, which includes the fees received by intermediaries. For the first time, this document includes transactions carried out at clubs in the Barclays Women's Super…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 395678
• Published on 18/04/25 at 17:30
©  Valencia CF
Deal Tracker: FIFA, Paris Saint-Germain, Eredivisie... the latest sponsorship agreements in football

• American Airlines has become an official supplier of the FIFA 2026 World Cup for the North American region, with air travel rights across the tournament's three host countries. • Rwanda Development Board, the agency in charge of international investments in the African country, has extended as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 395663
• Published on 18/04/25 at 15:10