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©  FIFA
FIFA: Diageo (spirits) official supporter of the 2026 World Cup for the Americas

Diageo, a British multinational company specialised in alcoholic beverages, has become an official supporter of the 2026 World Cup for North, Central and South America, announced FIFA on 08/05/2025. As part of the agreement, Diageo "will leverage its iconic brands and historic creative…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 397637
• Published on 09/05/25 at 14:10
©  Valencia CF
Valencia CF: strategic partnership with US agency Legends to improve hospitality at the Nou Mestalla

The US commercial stadium and entertainment venue management agency Legends has become a partner of Valencia CF (LALIGA EA Sports), "to support the club's strategic growth through the sales and revenue optimisation of the hospitality areas at the Nou Mestalla (see below)," announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sponsors - Partners, …
• Article # 397591
• Published on 09/05/25 at 10:40
©  FC Nantes / Arnaud Duret
FC Nantes: Crédit Mutuel (bank) extends as an official partner for five seasons (2025-2030)

Crédit Mutuel Loire-Atlantique et Centre Ouest, a French cooperative bank, has extended its partnership with FC Nantes (Ligue 1 McDonald's) for a further five seasons, from 2025 to 2030, announced the club on 07/05/2025. The group has thus moved up to third place in the French club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 397577
• Published on 09/05/25 at 08:40
©  FIFA
FIFA: Visa, a partner since 2014, extends its partnership to the Club World Cup 2025

Visa, an American group specialised in payment solutions, has extended its partnership with FIFA to become an official partner of the FIFA Club World Cup 2025, announced the two parties on 06/05/2025. A partner of the football governing body since 2007, Visa has extended its status as a "FIFA…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 397518
• Published on 07/05/25 at 15:20
©  PepsiCo
PepsiCo: reorganisation of marketing services with the creation of a dedicated division

PepsiCo is reorganising its marketing departments around the creation of the "Sports & Entertainment Center of Excellence (COE)," announced Brett O'Brien, chief sports officer at the American food and beverage group, on 06/05/2025. "We are bringing together the best of our capabilities across…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Governance, …
• Article # 397481
• Published on 07/05/25 at 13:00
©  New Zealand Rugby
New Zealand Rugby: Toyota replaces Ineos as training kit sponsor of the national teams

Japanese car manufacturer Toyota has become the training kit sponsor of New Zealand Rugby's national teams for a three-year period (2025-2028), announced the governing body on 05/05/2025. The brand succeeds the chemical company Ineos, which had "unilaterally" terminated its sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication
• Article # 397377
• Published on 06/05/25 at 16:20
©  NTF
News Tank Football: elections, appointments & departures recorded in April 2025

• Vinai Venkatesham will become CEO of Tottenham Hotspur FC (Premier League) with effect from summer 2025, according to the London club on 11/04/2025. This position was not previously held at Tottenham. • The supervisory board of DFL Deutsche Fußball Liga GmbH, which met on 28/04/2025…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 397223
• Published on 05/05/25 at 17:00
©  AS Roma
AS Roma: Monster Energy (energy drinks) official partner from 2024-25

Monster Energy, an American energy drink brand belonging to the Monster Beverage Corporation group, has become an official partner of AS Roma (Serie A Enilive) as part of a "multi-year" agreement from the 2024-25 season, announced the club on 03/05/2025. The brand will become rank third in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 397164
• Published on 05/05/25 at 13:40
©  Chelsea FC
Chelsea FC: Damac Properties (real estate) main shirt sponsor for the rest of the 2024-25 season

Damac Properties, a Dubai (UAE) based company specialised in luxury real estate, has become an official partner (2nd level) of Chelsea FC (Premier League) as part of a "long-term" agreement, announced the club on 30/04/2025. Under the terms of the partnership, the group will be the main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 397159
• Published on 05/05/25 at 13:00
©  Lego
Formula 1: a parade of 10 Lego-built F1 cars at the 2025 Miami Grand Prix

Lego, a Danish toy company, has activated its partnership with Formula One Management and the 10 teams in the FIA Formula 1 World Championship to create 10 Lego-built single-seaters bearing the image of the teams and will deploy them during the pre-race drivers' parade at the Miami Grand Prix…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 397108
• Published on 05/05/25 at 10:40