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©  USTA
Tennis: Aperol (alcohol, Campari Group, ITA), official supplier of the 2023 edition of the US Open

Aperol, a brand of spirits belonging to the Italian group Campari, has become an official supplier for the 2023 edition of the US Open, the American Grand Slam tournament, announced the United States Tennis Association (USTA), organiser of the competition, on 17/08/2023. The 4th and final Grand…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 297719
• Published on 22/08/23 at 09:20
©  Udinese Calcio
Udinese Calcio: PromoTurismoFVG (regional tourist board) main shirt sponsor for 2023-2026

PromoTurismoFVG, the tourist office of Friuli-Venezia Giulia, a region in north-east Italy where the city of Udine is located, has become a main shirt sponsor of Udinese Calcio (Serie A TIM) for three seasons (2023-2026) in order to promote tourism in the region, according to the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 297711
• Published on 21/08/23 at 16:20
©  adidas
Newcastle United FC: adidas to succeed Castore as equipment supplier from 2024-25 (press)

adidas is to become the equipment supplier of Newcastle United FC (Premier League) from the 2024-25 season, according to British press reports on 19/08/2023. The signing of the contract between the English club and the German brand was revealed via footage from the documentary series "We Are…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 297720
• Published on 21/08/23 at 15:25
©  Bayer 04 Leverkusen
Bayer 04 Leverkusen: Barmenia (insurance) extends as main shirt sponsor (2024-2028)

Barmenia, a German insurance company, has extended as a partner and main shirt sponsor of Bayer 04 Leverkusen (Bundesliga) for an additional four seasons (2024-2028) "in advance," announced the club on 19/08/2023. The agreement between the German company and Bayer Leverkusen initially ran…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 297677
• Published on 21/08/23 at 15:00
©  News Tank
Weekly News Extra (14-18/08/2023)

• The Lega Serie A has launched an awareness campaign against audiovisual piracy entitled "#Stopiracy - La pirateria uccide il calcio" (#Stopiracy - Piracy kills football) on the occasion of the first two matchdays of the 2023-24 Serie A TIM. • Club Atlético de Madrid (LaLiga EA Sports) have…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 297628
• Published on 21/08/23 at 08:40
©  D.R.
Athletics: Deloitte (audit & consulting) global partner of World Athletics for 6 years (2024-2029)

Deloitte, an audit and consultancy firm, has become a global partner of World Athletics for six years (from 01/01/2024 to 31/12/2029), announced the body on 17/08/2023, ahead of the 2023 World Championships in Budapest, which are being held in the Hungarian capital from 19 to 27/08/2023. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 297620
• Published on 18/08/23 at 15:35
©  FC Inter Milan
Sponsorship: major changes among the 20 Serie A TIM clubs for the 2023-24 season

With three clubs each under contract (out of 20, or 15%), Kappa and Joma are the most represented equipment suppliers in the 2023-24 Serie A TIM. In total, 12 different brands will be featured on the shirts of the 20 Italian clubs (compared with 13 in 2022-23), the highest number in the European…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 297612
• Published on 18/08/23 at 13:40
©  FC Bayern Munich
Sponsorship: major changes among the 18 Bundesliga clubs for the 2023-24 season

With four clubs under contract (22.2%), Nike is the most represented of the 10 equipment suppliers to the 18 clubs participating in the 2023-24 Bundesliga. The American brand, which was also the most represented last season (with six clubs under contract), is ahead of Puma, which equips three of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 297580
• Published on 17/08/23 at 16:40
©  LaLiga
Spain: Visit Saudi (tourist office) global partner of LALIGA from the 2023-24 season

Visit Saudi, the national tourism board of Saudi Arabia, has become a global partner of LALIGA from the 2023-24 season, announced the Spanish League on 17/08/2023. The duration of the agreement has not been communicated. One of the aims of the partnership is to present Saudi Arabia "as the most…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 297569
• Published on 17/08/23 at 15:45
©  D.R.
Premier League: 6686 Sport (betting), sleeve sponsor of Wolverhampton Wanderers FC for 2023-24

Hong Kong sports betting operator 6686 Sport has become a sleeve sponsor of Wolverhampton Wanderers FC (Premier League) for the 2023-24 season, announced the English club on 14/08/2023. "This deal represents the biggest sleeve sponsorship in the club's history and also demonstrates the growing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 297552
• Published on 17/08/23 at 13:40