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©  RC Strasbourg Alsace
RC Strasbourg: Europa-Park (theme park) extends as an official sponsor for 2 seasons (2023-2025)

Europa-Park, a German theme park located 50 kilometres from Strasbourg (Bas-Rhin), has extended its partnership with RC Strasbourg Alsace (Ligue 1 Uber Eats) for a further two seasons (2023-2025), announced the club on 19/10/2023. Committed to RC Strasbourg Alsace since 2019-20, the park…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 303756
• Published on 20/10/23 at 08:40
©  Milan-Cortina 2026
Italy: Salomon (sporting goods) premium partner of the Milano Cortina 2026 Winter Olympic Games

Salomon, a French sports and leisure goods brand, has become a premium partner of the Milano Cortina 2026 Olympic and Paralympic Winter Games, announced the Italian Organising Committee on 17/10/2023. The Milano Cortina Olympic Games will take place from 06 to 22/02, followed by the Paralympic…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 303648
• Published on 19/10/23 at 15:20
©  Joe Toth / EFL
England/EFL: Carabao (energy drinks) extends as title sponsor of the League Cup (2024-2027)

Carabao, a Thai energy drink brand, has extended its naming rights to the English League Cup for an additional three seasons, covering the 2024-2027 cycle, announced the English Football League on 17/10/2023. The competition will therefore retain the name "Carabao Cup". The extension brings the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 303487
• Published on 18/10/23 at 10:40
©  American Express
Formula 1: American Express (USA), regional partner for the American continent from 2023

American Express, an American financial services company, has become a regional partner of Formula One Group on the American continent as part of a "multi-year" agreement from the 2023 season, announced the two parties on 16/10/2023. The agreement covers six Grands Prix on the calendar: three in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 303381
• Published on 17/10/23 at 16:20
©  StadiumGO
Exclusive StadiumGO: €300,000 raised by the car-sharing startup dedicated to sporting events

StadiumGo, a French start-up offering a car-sharing solution dedicated to sporting events, has finalised "a round of funding to broaden its impact on the accessibility and sustainability of events," it announced on 12/10/2023. StadiumGO told News Tank that it had raised €300,000. "The success…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Clubs, Stadiums, …
• Article # 303380
• Published on 17/10/23 at 14:30
©  CAF
CAF: Visa, official partner of the men's (2023, 2025) & women's (2024, 2026) Africa Cup of Nations

The American payment solutions and financial services group Visa has became an official partner of the Confederation of African Football, on 11/10/2023. The agreement covers the TotalEnergies AFCON 2023 (in the Ivory Coast from 13/01 to 11/02/2024) and the TotalEnergies AFCON 2025 (awarded to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 303191
• Published on 16/10/23 at 10:40
©  News Tank
Weekly News Extra (09-13/10/2023)

• AC Milan (Serie A TIM) ended the 2022-23 season with record revenues of €400m and a net profit of around €6m, according to Italian media outlet Calcio e Finanza. The Milanese club had only recorded losses since the 2006-07 financial year, including €957m since 2013-14. • France's Stéphanie…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 303132
• Published on 13/10/23 at 17:25
©  FFR
France 2023: €104.9m in TV advertising revenue generated by 274 brands during the first 40 matches

Over the 40 matches in the group stage of the Rugby World Cup 2023 (from 08/09 to 08/10/2023) broadcast on TF1, M6 and France Télévisions (France 2 and France 3), 274 advertisers generated €104.9m via 2,189 adverts shown on screens surrounding the broadcasts (before, during and after the matches)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Media
• Article # 303103
• Published on 13/10/23 at 16:00
©  D.R.
Sponsorship: Visit Saudi, partner of CAF (for the African Football League) & the AFC from 2023

Visit Saudi, the national tourism office of Saudi Arabia, has become a major partner of the inaugural edition of the African Football League (AFL), the Confederation of African Football's new club competition (organised in partnership with FIFA, from 20/10/2023 to 11/11/2023), announced CAF on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 303067
• Published on 13/10/23 at 11:30
©  FFT
Tennis: Lexus (cars, Toyota), umpires' chair sponsor at the Rolex Paris Masters (2023-2025)

Lexus, a car brand owned by Japanese car manufacturer Toyota, has become a premium partner of the Rolex Paris Masters, the ATP Masters 1000 tournament held at the Accor Arena (Paris, FRA), for three editions (2023-2025), announced the Fédération Française de Tennis, organiser of the tournament, on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 302989
• Published on 13/10/23 at 08:40