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©  NTF
News Tank Football: interviews published in August & September 2023

"Generally speaking, football has evolved in terms of taking mental health into account. Employers are aware that they have to offer a healthy environment where people can flourish. It's not always easy when you see the arrival of investors, sporting difficulties, financial difficulties and so on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 301730
• Published on 02/10/23 at 14:00
©  Chelsea FC
Chelsea FC: Infinite Athlete (technology), main shirt sponsor for 2023-24 (€46.1m)

American AI technology company Infinite Athlete has become the main shirt sponsor of Chelsea FC (Premier League) for the 2023-24 season, announced the club on 30/09/2023. The agreement covers the club's men's and women's teams (Barclays Women's Super League). As well as appearing on the front…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 301742
• Published on 02/10/23 at 11:00
©  UEFA
UEFA: Engelbert Strauss (GER), sponsor of the Europa League & Europa Conference League (2024-2027)

Engelbert Strauss, a German manufacturer of workwear and protective equipment, has extended as an official sponsor of the Europa League and Europa Conference League for an additional three seasons (2024-2027), announced UEFA on 29/09/2023. The agreement was negotiated by the agency Team Marketing…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 301715
• Published on 02/10/23 at 09:40
©  News Tank
Weekly News Extra (25-29/09/2023)

• Engelbert Strauss, a German manufacturer of workwear and protective equipment, has extended as an official sponsor of the UEFA Europa League and Europa Conference League for an additional three seasons (2024-2027). • News Tank is organising Think Sport 2023 at the Maison du Handball in Créteil…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 301689
• Published on 29/09/23 at 17:50
©  Ryder Cup Europe
Golf: a record 7 global partners for the 44th Ryder Cup in Rome from 29/09 to 01/10/2023

A record seven global partners are supporting the Ryder Cup 2023, organised jointly by the PGA of America and Ryder Cup Europe (including the European Tour) at the Marco Simone Golf & Country Club in Rome (Italy) from 29/09 to 01/10/2023. Seven worldwide suppliers, 10 official suppliers and eight…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing
• Article # 301597
• Published on 29/09/23 at 10:00
©  DFB
Germany/DFB: TCL (televisions), official partner of the men’s national team (2023-2027)

TCL, a Hong Kong-based electronics and TV manufacturer, has become an official partner (2nd level) of the German men's national team with the Deutscher Fussball Bund for four years (2023-2027), announced the DFB on 28/09/2023. As part of this agreement, the TCL logo will be integrated into the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 301523
• Published on 28/09/23 at 15:10
©  Udinese Calcio
Udinese Calcio: back shirt sponsor Bluenergy obtains stadium naming rights for 2024-2027

Bluenergy, an Italian natural gas and electricity supplier, has extended its partnership with Udinese Calcio (Serie A TIM), for which it is already a back shirt sponsor (2017-2024), and has acquired the naming rights for the Stadio Friuli (25,132 capacity) for five years (2023-2028), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 301387
• Published on 27/09/23 at 16:00
©  EFL / James Marsh/Shutterstock Copyright (c) 2023
English Football League: extended deals with Puma (until 2026-27) & Football Manager (for 2023-24)

The German equipment manufacturer Puma has extended its role as "official supporter" (3rd level) and supplier of footballs for English Football League competitions for an additional three seasons (2024-2027), announced the governing body on 26/09/2023. The two parties joined forces for the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 301374
• Published on 27/09/23 at 14:30
©  CAF
TotalEnergies AFCON 2023: Tecno Mobile (technology, CHN), 2nd sponsor of the competition

Tecno Mobile, a Chinese smartphone manufacturer, has become an official sponsor of the TotalEnergies CAF Africa Cup of Nations 2023, to be held in the Ivory Coast from 13/01 to 11/02/2024, announced the Confederation of African Football on 21/09/2023. The Chinese company has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 301248
• Published on 26/09/23 at 16:35
©  Liverpool FC
Liverpool FC: AXA (insurance) title sponsor of the women's team's new training centre in Melwood

AXA, a French insurance company, has extended its partnership with Liverpool FC (Premier League) and obtained the naming rights to the women's team's (Barclays Women's Super League) new training centre, announced the club on 22/09/2023. As part of the agreement, the site will be known as the AXA…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 301179
• Published on 26/09/23 at 10:40