Sponsors & Partners: archives (page 188/935)

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©  AS Roma

Serie A TIM: JD Sports (distributor) official retail partner of AS Roma from the 2024-25 season

JD Sports, a British sporting goods retailer, has become an official partner of AS Roma (Serie A TIM) as part of a "multi-year agreement" from the 2024-25 season, announced the club on 28/02/2024. As the club's "official retail partner", JD Sports has the third level in its sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 316753
• Published on
©  D.R.

Lega Serie A: renewal of agreement with ISG to display location-based advertising at matches

Lega Serie A has renewed its agreement with British company ISG (Interregional Sports Group) for the display of geolocated virtual advertising at matches organised by the Italian governing body, announced following its general meeting on 26/02/2024. According to Italian media reports, the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 316673
• Published on
©  Borussia Mönchengladbach

Bundesliga: Reuter (e-commerce) main shirt sponsor of Borussia Mönchengladbach for 2024-2026

Reuter, a German furniture e-commerce platform, has become the main shirt sponsor of Borussia Mönchengladbach (Bundesliga) "until at least 2026," announced the club on 28/02/2024. The agreement includes an option to extend the contract by a further year, until the end of 2026-27. The German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 316642
• Published on
©  New Balance

New Balance: record sales of $6.5bn in 2023 (+23%), EMEA market growing strongly (+35%)

New Balance posted record sales of $6.5bn (€5.9bn) for the 2023 financial year (ending 31/12/2023), up 23% compared with 2022 ($5.3 bn/€4.9 bn), according to Joe Preston, CEO, in a statement to the American business and financial news media Bloomberg on 24/02/2024. The American equipment…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 316593
• Published on
©  Formula One Group

Formula 1: DHL (logistics) extends as global partner of Formula One Group from 2024

DHL, the logistics subsidiary of Germany's Deutsche Post DHL Group, is to continue as a global partner of Formula One Group as part of a "a multi-year extension" from 2024, announced the body on 27/02/2024. DHL has been the "official logistics partner" of the Formula 1 World Championship since…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 316565
• Published on
©  Samba Digital

Agencies: partnership between Samba Digital & ScorePlay for an extended range of services

Samba Digital, a US-based marketing agency specialised in the sports industry founded in 2018, and ScorePlay, a media asset management and production platform also based in the US, have entered into a partnership on 27/02/2024. As part of the collaboration, the two agencies will offer joint…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital
• Article # 316510
• Published on
©  Puma

Puma: a turnover of €8.601bn (+6.6%) & net profit of €304.9m (-13.7%) in 2023

Puma has posted a record turnover of €8.601bn for the 2023 financial year (ended 31/12/2023), up 6.6% compared to 2022 (€8.465bn), according to the German equipment manufacturer on 27/02/2024. The brand's net profit amounted to €304.9m over the period, compared to €354m the previous year…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Essentials Sponsors & Partners
• Article # 316528
• Published on
©  FC Nantes

FC Nantes: music festival Hellfest becomes an official partner for the end of the 2023-24 season

Hellfest, a rock music festival taking place in Clisson (Loire-Atlantique, FRA) from June 27 to 30, 2024, has become an official partner (2nd level) of FC Nantes (Ligue 1 Uber Eats) for the end of the 2023-24 season, announced the club on 17/02/2024. This collaboration notably provides for the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 316469
• Published on
©  D.R.

Tennis/ITF: Kerstin Lutz to leave TEAM Marketing & become CEO of Billie Jean King Cup Limited

Kerstin Lutz has been appointed CEO of Billie Jean King Cup Limited (BKJ Cup Ltd), the company that manages the commercialisation of the marketing and media rights to the Billie Jean King Cup, announced the company formed in August 2023 from the joint venture between the International Tennis…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Media, …
• Article # 316467
• Published on
©  Uber

FFF/act for sport: 50 amateur clubs selected for 2nd edition of Uber Eats' shirt design programme

50 French amateur football clubs have been selected to design their shirts as part of the second edition of the "A nos couleurs" (In our colours) programme organised by Uber Eats with the support of the Fédération Française de Football, announced the food delivery application and subsidiary of the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Merchandising - Licensing, …
• Article # 316410
• Published on