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©  Premier League
Premier League: long-term partnership renewed with the video game EA Sports FC (formerly FIFA)

EA Sports FC (formerly known as FIFA), an American video game belonging to the Electronic Arts group, has renewed its partnership with the Premier League as part of a "multi-year" agreement, according to the English league on 20/07/2023. The renewed agreement "will see all 20 Premier League…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 295764
• Published on 21/07/23 at 10:00
©  Paris 2024
Paris 2024: Air France (airline), 13th official partner of the Olympic Games

Air France has become the 13th "official partner" of the COJOP Paris 2024, the second level in the Organising Committee's sponsorship hierarchy, on 20/07/2023. The group, which has been a partner of the Paris 2024 bid since 2016, was the "official international carrier" of the Albertville…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Stadiums
• Article # 295708
• Published on 20/07/23 at 16:00
©  RC Strasbourg Alsace
Ligue 1 Uber Eats: Würth France (fastenings), sleeve sponsor of RC Strasbourg Alsace for 2023-2025

Würth France, a national subsidiary of the German Würth Group specialised in fastening materials and services, has extended its partnership with RC Strasbourg Alsace (Ligue 1 Uber Eats) to become a main sponsor (1st level) and will continue as the club's sleeve sponsor for a further two seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 295590
• Published on 20/07/23 at 10:00
©  FIFA
FIFA: Booking.com (travel agency), official sponsor of the Women's World Cup 2023

Booking.com, a Dutch hotel reservation platform and travel agency, has become an official sponsor of the Women's World Cup 2023 (in Australia and New Zealand, from 20/07 to 20/08/2023), announced FIFA on 19/07/2023. Booking.com has become an "official sponsor", the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 295579
• Published on 19/07/23 at 16:55
©  D.R.
Think Sport 2023: female leaders & decision makers at the Maison du Handball in Créteil, 03/10/2023

The seventh edition of Think Sport, an annual event organised by News Tank since 2017, will take place on Tuesday 03/10/2023 at the Maison du Handball in Créteil (south east of Paris, FRA). After the 2022 edition, hosted at the Fédération Française de Football headquarters and devoted to the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 295472
• Published on 19/07/23 at 16:35
©  World Rugby
Rugby Sevens: HSBC extends as title sponsor of "SVNS" the new format for the World Rugby circuit

HSBC, a British bank, has extended its partnership with World Rugby as title sponsor of the men's and women's Rugby 7s circuits, which are changing format and name, becoming the "HSBC SVNS" instead of the "HSBC Sevens Series", announced the world governing body on 18/07/2023. This partnership…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 295541
• Published on 19/07/23 at 14:30
©  EA Sports FC
Video games: Erling Haaland succeeds Kylian Mbappé on the cover of EA Sports FC 24 (formerly "FIFA")

Erling Haaland, a Norwegian player who plays for Manchester City FC (Premier League), will appear on the cover of the first EA Sports FC 24 video game (formerly known as "FIFA"), announced the US publisher EA Sports (part of the Electronic Arts group) on 13/07/2023. The game will be available on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, esport - gaming
• Article # 295534
• Published on 19/07/23 at 13:40
©  AC Milan
Serie A TIM: MSC Cruises succeeds BitMex as AC Milan's sleeve sponsor from 2023-24

MSC Cruises, a cruise line belonging to the MSC Group (maritime transport) based in Geneva (SUI), has become a main partner (1st level) and sleeve sponsor of AC Milan in the Serie A TIM and in European competitions from 2023-24, announced the club on 19/07/2023. The partnership covers all of AC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 295494
• Published on 19/07/23 at 11:30
©  FIFA
Women's World Cup 2023: 72% of participating teams equipped by Nike (13) or adidas (10)

With 13 national associations/federations under contract, Nike is the most represented equipment manufacturer among the 32 teams taking part in the Women's World Cup 2023 in Australia and New Zealand (from 20/07 to 20/08/2023), ahead of adidas (10 teams). Between them, the two brands equip 72% of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 295444
• Published on 19/07/23 at 08:40
©  Nike
Women's World Cup 2023: Nike launches "What The Football" a dedicated brand campaign

Nike, has launched its "What The Football" brand campaign dedicated to the Women's World Cup 2023 (to be played in Australia and New Zealand from 20/07 to 20/08/2023) "championing female footballers from around the globe who are changing the game and inspiring the world through the power of…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 295417
• Published on 18/07/23 at 17:08