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©  Kronenbourg SAS
Paris 2024: Tourtel Twist (non-alcoholic beer, Kronenbourg group) 34th official supporter

Tourtel Twist, a non alcoholic aromatised beer brand from the Kronenbourg SAS group, has become the 34th "official supporter" of COJOP Paris 2024, i.e. the third level in the committee's sponsorship hierarchy, on 14/09/2023. The "0.0% alcohol-free beer" brand will be distributed at the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 299986
• Published on 14/09/23 at 09:00
©  D.R.
Manchester United FC: Qualcomm (Snapdragon, technology), main shirt sponsor from 2024-25 (€70m/year)

Qualcomm, an American company specialised in telecommunications technologies, has extended its partnership with Manchester United FC (Premier League) to become the club's main shirt sponsor from the 2024-25 season, announced the club on 12/09/2023. Qualcomm has been a global partner (2nd level…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 299855
• Published on 13/09/23 at 11:30
©  D.R.
FIBA: Ganten (water), Molten (basketballs) & Smart (telecoms) extend their global partnerships

Ganten, a Chinese mineral water brand, and Smart Communications (or Smart), a telecommunications service based in the Philippines, have extended their roles as global partners (1st level) of FIBA until the 2027 World Cup played in Qatar, announced the body on 08 and 11/09/2023. Ganten, a FIBA…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 299744
• Published on 12/09/23 at 16:35
©  Falken Tyre
Sponsorship: Falken Tyre (tyres) extends as partner of Atlético Madrid & Borussia Mönchengladbach

Falken Tyre Europe GmbH has extended its sponsorship agreements with Club Atlético de Madrid (LaLiga EA Sports) and Borussia Mönchengladbach (Bundesliga) for the 2023-24 season, announced the European subsidiary of Japanese tyre brand Falken (Sumimoto Rubber Industries group) on 10/09/2023. Both…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 299720
• Published on 12/09/23 at 14:30
©  UEFA
UEFA: Bitburger (beer, GER), fourth national partner of Euro 2024

German brewer Bitburger has become a national partner (2nd level) of Euro 2024 (to be held in Germany from 14/06 to 14/07/2024), announced UEFA on 11/09/2023. The agreement was negotiated by the Swiss agency CAA Eleven. As part of the partnership, the German brand will benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 299687
• Published on 12/09/23 at 10:40
©  FFF
FFF: deal reached with the French national team for a new agreement concerning players' image rights

The Fédération Française de Football (FFF) and the players of the French national team have reached agreement on a new agreement concerning the management of their image rights, announced the body on 11/09/2023. Kylian Mbappé and his entourage, followed in particular by Antoine Griezmann and…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 299671
• Published on 12/09/23 at 08:45
©  US Open
US Open 2023: Novak Djokovic & Coco Gauff's sponsors celebrate their titles

Novak Djokovic won the final of the 2023 US Open against Russia's Daniil Medvedev (6-3, 7-6 [5], 6-3) on 11/09/2023. This was the Serb's record 24th Grand Slam title. "Tenacity never gets old," said Lacoste, Novak Djokovic's equipment supplier excluding footwear (2017-2025), on social media…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Networks
• Article # 299635
• Published on 11/09/23 at 16:00
©  IRFU
Rugby: Canterbury extends as equipment supplier of the IRFU for 4 seasons (2024-2028)

Canterbury, a UK-based brand of New Zealand origin, has extended its contract as equipment supplier to the Irish Rugby Football Union (IRFU) Rugby XV and Sevens teams (senior and U20) for an additional four seasons (2024-2028), announced the IRFU on 07/09/2023. The extension is valued at a…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 299577
• Published on 11/09/23 at 13:40
©  D.R.
OGC Nice: Cynthia Marcou (ex-Paris SG) named director of partnerships, merchandising & digital

Cynthia Marcou has been appointed director of partnerships, merchandising and digital at OGC Nice (Ligue 1 Uber Eats), announced the French club on 11/09/2023. Her role will be "to increase the club's revenues and promote the brand through these various channels" from 12/09/2023. Cynthia Marcou…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 299554
• Published on 11/09/23 at 10:40
©  News Tank
Weekly News Extra (04-08/09/2023)

• The UEFA Football Board will meet on Monday 11/09/2023 at the House of European Football, the headquarters of the European Confederation in Nyon (SUI), to discuss the development of women's football.  • The Glazer family, owners of Manchester United FC (Premier League), have reportedly decided…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 299436
• Published on 08/09/23 at 18:00