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©  D.R.
Operation of stadiums & arenas: acquisition of ASM Global by Legends

Legends is to acquire ASM Global, under an agreement between the two parties announced on 07/11/2023. The acquisition will create "a leading live events company dedicated to delivering exceptional experiences to fans around the world." The value of the deal was not disclosed, but trade media…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Investment - Shareholding, Marketing - Communication, …
• Article # 306624
• Published on 17/11/23 at 10:40
©  D.R.
Panini: launch of a Barclays WSL sticker collection, the 1st dedicated to a national women's league

The Football Association (The FA) and Italian collectible card and sticker manufacturer Panini have launched an album dedicated to the Barclays Women's Super League, announced the English body on 13/11/2023. This is the first collection dedicated to a national women's league published by the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 306558
• Published on 16/11/23 at 17:00
©  Formula 1 / X
Formula 1: entertainment at the heart of the first Las Vegas Grand Prix (USA), Saturday 18/11/2023

Advertising campaigns, dedicated activations, special liveries, capsule collections... Formula One Group, the ten teams and the sponsors involved in Formula 1 are mobilising for the inaugural Las Vegas Grand Prix, which will be held on the night of Saturday 18/11/2023 (10:00 local time, 07:00…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 306512
• Published on 16/11/23 at 14:20
©  AS Monaco FC
AS Monaco FC: "We don't want to be seen exclusively through football" (Thibaut Chatelard)

"Through its partnership with APM Monaco (jeweller) - main shirt sponsor of AS Monaco FC (Ligue 1 Uber Eats) in 2023-24 - the club will strengthen its positioning as a lifestyle/fashion brand. We don't want to be seen exclusively through the prism of football. We want to be connected to everything…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 306473
• Published on 16/11/23 at 11:10
©  BWT Alpine F1 Team
Alpine F1 Team: activations with Kappa & Palace (streetwear) ahead of the Las Vegas Grand Prix

French team BWT Alpine F1 Team (Formula 1) and its equipment supplier Kappa have teamed up with British streetwear and skateboard brand Palace to unveil a number of activations ahead of the Formula 1 Grand Prix in Las Vegas (Nevada, USA, 16-18/11/2023) on 13/11/2023. The collaboration between…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 306401
• Published on 16/11/23 at 08:40
©  SponsorUnited
USA: $6.7bn in sponsorship revenue generated by the franchises of the 5 major leagues in 2023

The franchises of the five major North American leagues (NBA, NFL, MLS, NHL and MLB) generated over $6.7bn (€6.2bn) in sponsorship revenue during the 2023 financial year, according to a study by the American agency SponsorUnited published on 08/11/2023. This figure represents an increase of 17.5…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 306381
• Published on 15/11/23 at 16:00
©  adodas
UEFA: adidas presents the "Fussballliebe" the official ball for Euro 2024 in Germany

German equipment manufacturer adidas and UEFA have unveiled the "Fussballliebe" ("the love of football"), the official ball for Euro 2024 (in Germany from 14/06 to 14/07/2024), on 15/11/2023. The ball is available for purchase from today at a price of €150. 1% of proceeds from sales will be…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 306354
• Published on 15/11/23 at 15:20
©  Sport Unlimitech
Sport Unlimitech: "Doing without TikTok means giving up part of your audience" (N. Roux, TikTok)

"In Europe, TikTok has 150 million unique monthly users, including 21.4 million in France. TikTok brings together a unique community: 7% of our users don't use YouTube, 41% aren't on Facebook and 66% don't have X (formerly Twitter). For an organisation to do without TikTok is to give up part of…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 306340
• Published on 15/11/23 at 14:30
©  FIGC
Italy/FIGC: Prometeon (tyres) official partner of the national teams (2024-2026)

Prometeon, an Italian tyre manufacturer belonging to the Pirelli Group, has become an official partner of the Italian national teams for three seasons (2024-2026), announced the Federazione Italiana Giuoco Calcio on 13/11/2023. The agreement covers all FIGC teams (men's, women's, youth, futsal…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 306243
• Published on 14/11/23 at 16:45
©  LALIGA
LALIGA: partnership with Aramark to develop the food & beverage experience in stadiums

LALIGA has signed a strategic agreement with American catering services provider Aramark to create a service platform for its clubs "with the aim of enhancing the gastronomic experience for fans in stadiums," announced the Spanish professional league on 07/11/2023. The service platform will be…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 306192
• Published on 14/11/23 at 16:20