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©  FC Porto
FC Porto: 15-year agreement with Legends including search for a new Estádio do Dragão title sponsor

FC Porto (Liga Portugal Betclic) has signed a 15-year global partnership with the American company Legends International (commercial management of stadiums and entertainment venues) in relation to the Estádio do Dragão (Porto, POR), announced the club on 16/11/2023. As part of the agreement…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Finance, Sponsors - Partners, …
• Article # 306896
• Published on 21/11/23 at 10:00
©  Amos
RC Lens: a renewed partnership with Amos Sport Business School Lille for the organisation of matches

Amos Sport Business School Lille, a French business school specialised in sports management and part of the ACE Education group, has renewed the partnership it began in 2022-23 with RC Lens (Ligue 1 Uber Eats) for the 2023-24 season, announced the establishment on 20/11/2023. "Throughout the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication, …
• Article # 306867
• Published on 21/11/23 at 08:40
©  D.R.
Australia: Nike extends as equipment supplier of the national teams for 10 years from 2024

Nike has extended its partnership with Football Australia for an additional 10 years from 2024, announced the Australian football federation on 17/11/2023. Nike has been a partner of the Australian body since 2004. "Nike will continue to be the official apparel partner for all Australian…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 306797
• Published on 20/11/23 at 13:40
©  Paris 2024
France: sporting events are the origin of 21% of fans' interest in sport (Two Circles)

"21% of sports fans in France become fans following a major sporting event", according to the "Fan Origination Analysis" report conducted by sports marketing agency Two Circles and published on 15/11/2023. This figure can be explained in particular "by the number of major events that have…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Game - pitch, Marketing - Communication
• Article # 306742
• Published on 20/11/23 at 10:00
©  News Tank
Weekly News Extra (13-17/11/2023)

• Borussia Dortmund (Bundesliga) have inaugurated the Signal Iduna Gaming Park in downtown Dortmund in the presence of 200 guests, where the club will play its home games in the Virtual Bundesliga (DFL esports competition). • Polish footballer Robert Lewandowski is creating a team under the name…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 306684
• Published on 17/11/23 at 16:35
©  ATP
Tennis: Dunlop extends as ATP ball supplier for 5 more years (2024-2028)

Dunlop Sports, a Japan-based brand owned by American tyre manufacturer Goodyear, has extended its partnership as tennis ball supplier to the Association of Tennis Professionals for a further five seasons (2024-2028), on 16/11/2023. The group will continue to benefit from the status of "silver…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 306682
• Published on 17/11/23 at 16:10
©  UEFA
UEFA: Booking.com (travel) renews as a sponsor of Euro 2024 & Women's Euro 2025

Booking.com, a Dutch hotel booking platform, has renewed its agreement as an official sponsor of the men's Euro 2024 (in Germany from 14/06 to 14/07/2024) and the women's Euro 2025 (in Switzerland), announced UEFA on 17/11/2023. As part of the renewed agreement, the platform will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 306653
• Published on 17/11/23 at 14:30
©  D.R.
FIFA: a record partnership with Saudi Aramco (oil, KSA) worth €92m per year (press)

Saudi Aramco (Saudi Arabian Oil Company), Saudi Arabia's national oil and gas company, "is to become FIFA's biggest-paying sponsor," according to the British daily The Times on 16/09/2023. "Sources in the marketing industry and those with knowledge of Aramco's plans have said that talks over a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Essentials Sponsors & Partners
• Article # 306647
• Published on 17/11/23 at 13:40
©  Euroleague Basketball
Euroleague: OlyBet (sports betting) premium partner in four markets for 2023-2025

OlyBet, a sports betting subsidiary belonging to the Estonian Olympic Entertainment Group, has extended its partnership with Euroleague Basketball to become a premium partner of the Turkish Airlines EuroLeague and the BKT EuroCup until 2024-25, announced the organisation on 16/11/2023. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 306638
• Published on 17/11/23 at 11:30
©  Accor
Activation: Accor (hotels) unveils a brand campaign featuring six Paris Saint-Germain players

Accor, via its lifestyle programme ALL (Accor Live Limitless), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and unveiled the "All Childhood Dreams" campaign on 16/11/2023. To mark the occasion, the French hotel group has released a video on social media featuring six…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 306633
• Published on 17/11/23 at 11:05