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©  D.R.
AC Milan: Konami to display its eFootball (video game) logo on the club's training kits from 2022-23

Video game publisher Konami will become the first training shirt sponsor of AC Milan (Serie A TIM) from 2022-23 as part of a multi-year agreement, announced the Milanese club on 07/04/2022. The Japanese publisher will feature the logo of its football video game eFootball (formerly named PES). The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 247841
• Published on 07/04/22 at 16:00
©  D.R.
UEFA: Topps becomes the official Euro 2024 sticker & trading card partner succeeding Panini

Topps, an American manufacturer of collectible cards and stickers, has extended its partnership with UEFA and obtained exclusive licensing rights for "official stickers, trading cards and collectibles" for Euro 2024 in Germany and Euro 2028 (the organiser of which will not be known until September…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 247693
• Published on 07/04/22 at 12:30
©  Formula One Group
Formula 1: Salesforce (CRM, sustainability), global partner of Formula One Group for €27.2m per year

Salesforce, a US-based CRM software company, has become a global partner of Formula One Group for five years (2022-2026) "to boost fan engagement and sustainability," announced the body on 05/04/2022. The deal will be worth $30m (€27.2m) per year, according to Sky News on 14/03/2022. Salesforce…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 247608
• Published on 06/04/22 at 17:00
©  D.R.
Sports betting: ban on the use of sports people in advertisements in the United Kingdom

British sports betting operators will no longer be able to use footballers "with a considerable following among under-18 on social media" in their UK advertisements, announced the UK Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) on 05/04/2022. The UK…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 247548
• Published on 06/04/22 at 09:40
©  Dave Cross Photography Inc
Exclusive Hospitality/Paris 2024: "Our products will allow everyone to attend" (Paul Caine, On Location)

"We spend a lot of time thinking about cost and we have yet to announce our pricing. The promise that we are providing to people in Paris, France or around the world is that we have economics and costs in mind. We are building products to allow for a democratic ability for everyone to attend the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Authorities, …
• Article # 247336
• Published on 05/04/22 at 17:00
©  Boston Red Sox
USA: a carbon-neutral fan experience at Fenway Park, home of the Boston Red Sox (MLB, baseball)

Aspiration, a US-based sustainability finance company, has become the "official sustainability provider" of the Boston Red Sox from 2022, an agreement that will make the Red Sox "a climate leader in Major League Baseball," announced the MLB franchise on 30/03/2022. The Red Sox will provide the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 247491
• Published on 05/04/22 at 16:30
©  D.R.
Decathlon: a turnover of €13.8bn (+21%) in 2021, including €4.2bn in France (+18%)

Decathlon posted a turnover of €13.8bn in 2021, a year marked by the Covid pandemic (partial closures of shops in the spring in France in particular), up 21% at constant exchange rates compared to 2020 (€11.4bn), announced the French sporting goods design, production and distribution group on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 247493
• Published on 05/04/22 at 16:00
©  Kappa
Exclusive Kappa Europe: "We want to boost F1 merchandising" (Rémi Garnier, commercial and marketing director)

"This partnership with BWT Alpine F1 Team is a major step for us and is in line with our sponsorship strategy to develop our brand. Formula 1 has an incredible audience and visibility at the moment. We want to boost F1 merchandising," said Rémi Garnier, commercial and marketing director at Kappa…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 247438
• Published on 05/04/22 at 15:00
©  FCB
LaLiga Santander: FC Barcelona's extraordinary assembly ratifies the partnership with Spotify

"The extraordinary assembly of FC Barcelona delegate members (socios) has ratified the partnership agreement between FC Barcelona and Spotify, by which the audio platform will become the main partner of the club and the official audio streaming partner," announced the Catalan club on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 247326
• Published on 04/04/22 at 14:55
©  News Tank
Weekly News Extra (28/03-01/04/2022)

• The Chinese public audiovisual group CCTV broadcast an NBA game for the first time since October 2020, on 30/03/2022. • AS Roma (Serie A TIM) has become the first club in the Italian top flight to use an artificial intelligence solution to manage its ticketing system. • Deutsche Telekom is…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 247195
• Published on 01/04/22 at 17:55