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©  D.R.
Germany: bwin extends its partnership with the DFB (cups, women's national team) until 2026

bwin, a Gibraltar-based sports betting operator owned by the British group Entain plc (formerly GVC Holdings), has renewed and extended its partnership with the  Deutscher Fussball Bund "until the end of 2026," announced the German Football Association on 06/04/2022. "The new agreement includes…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 248221
• Published on 12/04/22 at 09:40
©  NBA
NBA: after London and Milan, a third NBA Store in Europe to open in Paris in summer 2022

The National Basketball Association and Fanatics, an American manufacturer and distributor of licensed sports products, will open the first NBA Store in France, in Paris (FRA), during the summer of 2022, announced NBA France on 08/04/2022. "The new store, which will be operated by retail giant…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 248014
• Published on 11/04/22 at 14:00
©  News Tank
Weekly News Extra (04-08/04/2022)

• Volkswagen aims to bring its Audi and Porsche brands into Formula 1 from 2026. • SS Lazio (Serie A TIM) has posted a turnover of €71.56m and a net profit of €4.6m for the first half of 2021-22. • Australia has been awarded "preferred bidder" status to host the 2029 Rugby World Cup, according…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 248026
• Published on 08/04/22 at 17:55
©  Formula One Group
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (April 2022)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2022 Formula 1 World Championship. For this new season, which began on 20/03/2022 with the Barhain Grand Prix, three teams…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 247645
• Published on 08/04/22 at 17:00
©  adidas
UEFA Women's Euro 2022: adidas unveils shirts for five women's national teams

adidas has unveiled the shirts for five national women's teams (Belgium, Germany, Northern Ireland, Spain and Sweden) that will participate in the UEFA Women's Euro 2022 to be held in England from 06 to 31/07/2022 (originally scheduled for 2021), according to the German equipment manufacturer on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Authorities, …
• Article # 247942
• Published on 08/04/22 at 16:30
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 247214
• Published on 08/04/22 at 16:05
©  KNBV
Human rights/Qatar 2022: ING (bank) will not run a marketing campaign for the KNVB

The Netherlands-based bank ING will not activate its partnership with the Royal Dutch Football Association (KNVB) for the 2022 World Cup in Qatar, according to a spokesperson for the banking group who spoke to the Dutch daily newspaper De Telegraaf on 07/04/2022. "The human rights situation in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 247953
• Published on 08/04/22 at 14:00
©  CIO
Olympic and Paralympic Games: Deloitte (audit & consulting), IOC Top partner until 2032

The British office of the audit and consulting firm Deloitte will join the IOC's Top partnership programme for 10 years, until the 2032 Olympic Games in Brisbane (AUS), as part of a "first-of-a-kind partnership to advance the Olympic Movement," announced the body on 07/04/2022. "Deloitte will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 247905
• Published on 08/04/22 at 12:30
©  Liverpool FC
Premier League: Cardless, official branded credit card partner of Liverpool from 2021-22

Cardless, a financial technology and payment solutions firm based in the United States, which provides custom co-branded credit cards, has become an official partner of Liverpool FC (Premier League) from 2021-22, announced the Merseyside club on 07/04/2022. Cardless has the title of "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 247887
• Published on 08/04/22 at 11:40
©  Sport UnlimiTECH
Sport UnlimiTECH: "With digital there's no limit to the packages we create" (J. Jalouzet, AS Monaco)

"In recent years, many sponsors have been digital only. What is interesting now is the notion of 'unlimited inventory'. Without digital, we are limited: on a shirt, we can only put a certain number of logos and the presence of too many sponsors can be detrimental to the brands. With digital, there…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Digital, …
• Article # 247804
• Published on 08/04/22 at 10:20