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©  FIFA
Social Football Summit 2023: "The 2026 World Cup will be 104 Super Bowls" (Romy Gai, FIFA)

"The 2026 World Cup will be the first edition with 48 teams, in three different countries. I was recently talking to an executive of the Dallas Cowboys (NFL) about the Super Bowl. I explained to him that the 2026 World Cup will be 104 Super Bowls," said Romy Gai, chief business officer at FIFA, at…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 307616
• Published on 28/11/23 at 10:00
©  Angers SCO
Ligue 2 BKT: Betsson (sports betting), official partner of Angers SCO for 2 seasons (2023-2025)

Betsson AB, a Swedish sports betting operator, has become an official partner (2nd level) of Angers SCO (Ligue 2 BKT) for two seasons (2023-2025), announced the club on 25/11/2023. The brand has a licence to operate on the French market issued by the ANJ on 27/09/2023. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 307585
• Published on 27/11/23 at 16:50
©  Stade Rennais FC
Stade Rennais FC: Izac (clothing) succeeds Balenciaga as official tailor (2023-2025)

Izac, a French clothing brand, has become the official tailor of Stade Rennais FC (Ligue 1 Uber Eats) for two seasons (2023-2025), announced the club on 25/11/2023. The French group succeeds Balenciaga, a Spanish fashion house belonging to the Kering group (founded by French businessman…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 307572
• Published on 27/11/23 at 15:25
©  News Tank
Weekly News Extra (20-24/11/2023)

• Club Atlético de Madrid (LALIGA EA Sports) posted a turnover of €357.7m for the 2022-23 financial year, compared to €377.8m in 2021-22. • Football Australia and the Japan Football Association (JFA) have agreed a referee exchange programme under which two Australian referees will officiate…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 307430
• Published on 24/11/23 at 17:20
England/The FA: Adobe (software) title sponsor of the Women's FA Cup for 3 seasons (2023-2026)

American software publisher Adobe has become a partner of The Football Association and the title sponsor of the Women's FA Cup for "at least three years" (2023-2026), announced The Football Association on 23/11/2023. The competition will be known as the Adobe Women's FA Cup. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 307422
• Published on 24/11/23 at 16:55
©  Social Football Summit
SFS23: "We can't just expect one piece of content to work all around the world" (N. Speakman, MUFC)

"There's a big part that we play in localising, translating our content, even finding relevant music, relevant creators in certain territories. We can't just expect one piece of content to work all around the world," said Nick Speakman, global head of social media at Manchester United FC (Premier…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 307279
• Published on 24/11/23 at 11:30
©  Social Football Summit
SFS23: "We are missing a link between general admission and VIP seats" (P. Monguzzi, Juventus FC)

"What we are truly missing is a link between general admission and VIP seats. We need to create premium, yet affordable and accessible products. In Italy, the average price of the top hospitality clubs, without having five-star venues, is completely in line with the Premier League for example. In…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 307050
• Published on 23/11/23 at 14:35
©  Social Football Summit
SFS23: "We tend to underestimate the complexity of the digital ecosystem" (C. Tha, Samba Digital)

"The main issue is that we tend to underestimate the complexity of the digital ecosystem. Our world is based on different platforms that do not work in the same way. New services and features can be added to a platform any day. Clubs also need to differentiate their strategy. Sometimes a platform…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 307122
• Published on 23/11/23 at 13:00
©  FIFA
FIFA: Qatar Airways (airline) extends as a top level partner until 2030

Qatar Airways, a Qatari airline, has extended as a "FIFA Partner", the highest level of partnership in the International Federation's sponsorship hierarchy, until 2030, announced the body on 22/11/2023. The extension of this partnership comes a year after the 2022 World Cup began in Qatar (from…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 307103
• Published on 22/11/23 at 14:30
©  Social Football Summit 2023
SFS23: "World Cup was a big factor for improving the fan experience" (P. Meyer, Eintracht Frankfurt)

"In Germany, because of the 2006 World Cup, there was a huge step made in terms of improvement of the stadium infrastructure. Before most of our stadiums were stadiums with a running track built for athletics and football was one of the events that happened there, but because of the 2006 World Cup…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 306941
• Published on 22/11/23 at 08:40