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©  CAF
CAF: AGL (logistics), Razzl (beverages) & Ecobank (bank) sponsors of TotalEnergies AFCON 2023

• The Nigerian drinks brand Razzl, as official sponsor (3rd level), on 22/12/2023 • Togolese bank Ecobank, also as official sponsor, on 19/12/2023 • French logistics company Africa Global Logistics (AGL) as official supplier (5th level) on 20/12/2023 These are the latest three companies to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 310444
• Published on 22/12/23 at 16:00
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 310427
• Published on 22/12/23 at 15:40
©  act for sport / Grinta
France/Amateur football: Nike, adidas & Kappa, most represented equipment suppliers in 2023-24

22.8% of amateur football clubs in France are equipped by the American brand Nike, according to a study published by French start-ups act for sport and Grinta on 08/12/2023. The study covers 5,110 clubs affiliated to the FFF in 2023-24 (out of 14,000). Nike is ahead of the German equipment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 310405
• Published on 22/12/23 at 14:30
©  NBA
NBA: Kia (car manufacturer) title sponsor of the "Kia Center" home of Orlando Magic in Florida (USA)

Kia America, a national subsidiary of the South Korean car manufacturer, has acquired the naming rights to the Kia Center, an 18,000-seat arena in Orlando (Florida) that is home to the Orlando Magic (NBA) and other teams, announced the NBA franchise on 20/12/2023. The value of the agreement has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 310331
• Published on 22/12/23 at 09:20
©  Tennis Australia
Australian Open: Luzhou Laojiao (alcohol, CHN) extends partnership until 2028

Luzhou Laojiao, a Chinese company specialised in the production of alcoholic beverages, has extended its partnership with the Australian Open Tennis Championships (Grand Slam) for a further five editions (2024-2028), announced Tennis Australia on 19/12/2023. The 2024 edition of the Australian Open…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 310201
• Published on 21/12/23 at 08:40
©  OM
OM: "Our priority is to make the most of our supporters & partners' commitment" (G. La Mela)

"Our priority is to make the most of the commitment of our supporters and partners," said Grégory La Mela, commercial director at Olympique de Marseille (Ligue 1 Uber Eats), to News Tank Football on 19/12/2023. While the commitment of its fans has always been one of OM's strengths, it was…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 310174
• Published on 20/12/23 at 16:46
©  MCFC
Manchester City FC: Kellogg's (cereal), global partner of the men's & women's teams from 2023-24

American cereal producer Kellogg's has become a global partner (first level) of Manchester City FC (Premier League) as part of a "multi-year" agreement from the 2023-24 season, announced the club on 18/12/2023. The deal, makes the brand the "official Breakfast Cereals partner" of Manchester…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 310088
• Published on 20/12/23 at 10:25
©  Qatar Airways
Asian Football Confederation: Qatar Airways (airline) becomes a global partner until 2029

Qatar Airways, a Qatari airline, has become a global partner of the Asian Football Confederation (AFC), until 2029 as part of an agreement "set to transform the fan experience at Asian football competitions in the coming years," announced the body on 16/12/2023. The partnership will begin "in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 309940
• Published on 19/12/23 at 09:20
©  News Tank
Weekly News Extra (11-15/12/2023)

• UEFA is reportedly considering a change to its statutes to allow Aleksander Ceferin, its president until 2027, to be eligible for a fourth term until 2031, according to the Financial Times. The Slovenian was first elected in 2019 and is currently serving his third term, which would be his last…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 309647
• Published on 15/12/23 at 17:30
©  FC Barcelone
FC Barcelona: Damm (beers) extends as global partner for five years (2024-2029)

Damm, a Catalan brewing company, has extended as global partner (2nd level) of FC Barcelona (LALIGA EA Sports) for five seasons, until 2028-29, announced the club on 13/12/2023. Damm, via its "Estrella Damm" beer brand, was a premium partner (3rd level) of the Catalan club between 2002 and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 309505
• Published on 14/12/23 at 13:00